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30+ Apple Music Statistics (2023)

Last updated: 10 months ago
7 min read

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Here are the most interesting Apple Music statistics, including:

  • Apple Music Revenue per year
  • How many users does Apple Music have?
  • How much Apple Music pays to the artist per stream?
  • The age and demographics of Apple Music fans

There’s even data on a country where iPhone users don’t use Apple Music as their preferred streaming platform. More on that later.

Apple Music app iphone

Apple Music Statistics 2023


Apple Music Revenue & Usage Statistics

Apple Music User Statistics

Apple Music Song Statistics

Other Apple Music Stats

Before we dive in, do you want to know what are your stats on Apple Music?

Here’s how you see your Apple Music stats:

  1. Go to the Apple Music Replay using your preferred browser.
  2. Sign in to your Apple Music account.
  3. Your detailed stats should appear on the screen.

Apple Music Replay stats consist of:

  • your most played songs
  • your favorite albums
  • your most listened to artists
  • how many artists you’ve listened to
  • your favorite music genre
  • how many hours you’ve spent on Apple Music

Apple Music for Artists Stats

Here’s what you to see your Apple Music analytics.

  1. In Apple Music, click on the “Trends” tab.
  2. Click on “Lifetime” in the upper-right corner and select a specific date range.
  3. Under your avatar with your name, click on “Plays” and select which activity to look at.
  4. By clicking on “By Country or Region,” you can filter your trends by age, gender, country, song, etc.

Apple Music Revenue & Usage Statistics

Learn how much Apple Music earns yearly and what are the stats for the digital music streaming/music industry globally.

  1. Apple Music estimated revenue for 2020 was $4.1 billion.
2016$0.6 billion
2017$1.1 billion
2018$1.8 billion
2019$2.8 billion
2020$4.1 billion

Apple Music is seeing a steady increase in revenue, almost doubling its figures each year. From the latest available data, Apple Music earned $4.1 billion in 2020. (BussinessOfApps)

In 2020, Apple had $274.3 billion in revenue, meaning Apple Music represented 1.5% of their total revenue that year. (Statista 1)

  1. Apple Music got $599.250 in revenue from Android users in February 2022 (worldwide).

The data is gathered from transactions made through the Google Play store. The highest-grossing music app on Android was Pandora, with $11.38 million in revenue. (Statista 2)

Apple Music User Statistics

Here’s the information on Apple Music’s global share and estimated total user numbers.

Furthermore, you’ll find interesting data on user demographic and what makes Apple Music popular in various countries.

  1. Data from Q2 2021 shows that Apple Music has the second biggest global market share, representing 15% of all music streaming subscriptions.
Music streaming services market share

They’re still far behind Spotify, which has a 31% global market share. (Midiaresearch)

How many people actually use Apple Music?

  1. Apple Music has roughly 78,6 million users, based on global market share data from June 2021.
Streaming services total subscribers

Apple Music’s subscriber count is steadily rising, and by June 2021, it has reached estimated 78.585.000 users (calculated from the global market share chart). Current numbers aren’t released yet.

Apple Music didn’t tell how big is their market share by the end of 2021, while Spotify did. The latter now has 180 million premium users. (Spotify)

  1. With around 78 million users, Apple Music is still far behind Spotify’s 406 million monthly active users.

Spotify has an advantage in monthly users thanks to its ad-supported version of the streaming service. Therefore, taking non-premium users into account, the total number of users gets much higher. Spotify has 406 million monthly users (ad-supported and premium users combined). (Spotify)

However, the streaming service with the most active users is Chinese Tencent Music, with 636 million users, according to the Musically website. (Tencent Music)

  1. Based on a 2018 survey in the USA, Apple Music is equally popular in the 55+ demographic and millennials, followed closely by users aged 35-44.

Data from 2018 suggests that Apple Music is the most popular among millennials (25-34 age group) and the elder (55+). Both groups represent a 23% share of users.

At 22%, the next group is users in the 35-44 age group, followed by users in the 18-24 age group (17%) and users in the 45-54 age group (15%). (Statista 3)

Statistic: Share of Apple Music users in the United States as of February 2018, by age | Statista
  1. Based on a 2019 survey in Italy, Apple Music was the most popular among users older than 35 years.

Italians over the age of 35 represent around 832.000 unique users of Apple Music. That’s followed by the 18-24 age group (255.000 users) and the 25-34 age group (232.000 users). (Statista 4)

  1. More women (56%) use Apple Music than men (44%) based on data from 2018.

According to 2018 data, 56% of all Apple Music subscribers were females. Males represented the other 44%. The share surely changed over the last few years, but there are no publicly available data. (Statista 5)

  1. In a 2018 survey conducted in the USA, only 15% of users confirmed using Apple Music as their streaming platform of choice. (Statista 6)
  1. From March 2018 to September 2019, Apple Music was slowly losing its position as the most popular music streaming service in the USA.

In March 2018, Apple Music was in the lead with 49.5 million US users. Spotify, in the second place, had 47.7 million US users.

In September 2019, Apple Music and Spotify were already almost tied. Apple Music had 44.5 million US users, whereas Spotify had 44.2 million US users. (Statista 7)

  1. In 2019 and 2020, Apple Music was the 5th most used music streaming service in the USA on a weekly basis.

Apple Music’s usage actually dropped down when comparing 2019 and 2020 data, from 21% to 17%. On the other hand, Spotify, their main competitor, saw a rise in popularity, going from 41% to 49%. (Statista 8)

  1. With around 65.700 mentions in July 2021, Apple Music was the 5th most mentioned music streaming service on a Russian language social media platforms.

The most mentioned streaming service was Spotify, with 181.000 social media mentions. (Statista 9)

  1. As of October 2021, Apple Music is the most rated pre-installed app on iOS (by iOS users).

With 4.431 thousand ratings, Apple Music is the most rated native app on the Apple App store worldwide, followed by Apple Maps with 3,207 ratings.

Those numbers represent iOS users. Otherwise, the Apple Music app currently has 76.100 thousand ratings. Spotify, Apple Music’s main competitor, has 21.2 million ratings. (Statista 10)

  1. In the Netherlands, iPhone users’ top 10 leading music streaming services don’t include Apple Music (February 2022 data).

Interestingly, iPhone users in the Netherlands don’t seem to use Apple Music as their music streaming platform of choice. The most downloaded one is Spotify (41,619 downloads), followed by Shazam (16,119 downloads). (Statista 11)

Apple Music Song Statistics

A sneak peek into:

  • What were the most popular songs
  • What were the most popular music genres of 2021 on Apple Music

How many songs does Apple Music have?

  1. Apple Music has over 90 million songs in its catalog.
Streaming services total songs

According to data found on official sites and Wikipedia, Apple Music has one of the largest music catalogs. The other two music streaming services with this many tracks are Deezer (based on Wikipedia) and Amazon Music. Though, that depends on the region. In some regions, the Apple Music library only offers access to 75 million songs.

  1. The most played song on Apple Music in 2021 globally was:
  • #1 “Dynamite” by BTS
  • #2 “Drivers license” by Olivia Rodrigo
  • #3 “Positions” by Ariana Grande

Check out the #1 song on Apple Music in 2021:

BTS (방탄소년단) 'Dynamite' Official MV
  1. The most played song in the USA on Apple Music in 2021 was:
  • #1 “Wants and Needs (feat. Lil Baby)” by Drake
  • #2 “For The Night (feat. Lil Baby & DaBaby)” by Pop Smoke
  • #3 “Back in Blood (feat. Lil Durk)” by Pooh Shiesty

Check out the #1 song on Apple Music in USA in 2021:

Drake ft. Lil Baby "Wants and Needs" (Music Video)
  1. The most played song in the UK on Apple Music in 2021 was:
  • #1 “good 4 u” by Olivia Rodrigo
  • #2 “drivers license” by “Olivia Rodrigo
  • #3 “Bad Habits” by Ed Sheeran

Check out the #1 song on Apple Music in UK in 2021:

Olivia Rodrigo – good 4 u (Official Video)
  1. Most read lyrics on Apple Music globally in 2021 were:
  • #1 “drivers license” by Olivia Rodrigo
  • #2 “good 4 u” by Olivia Rodrigo
  • #3 “Dried Flower” by Yuuri

Check out the #1 song on Apple Music with the most read lyrics in 2021:

Olivia Rodrigo – drivers license (Official Video)
  1. Most played songs in the fitness category on Apple Music in 2021 were:
  • #1 “Head & Heart (feat. MNEK)” by Joel Corry
  • #2 “Post Malone (feat. RANI) by Sam Feldt
  • #3 “Levitating (feat. DaBaby)” by Dua Lipa

Check out the #1 fitness song on Apple Music in 2021:

Joel Corry x MNEK – Head & Heart
  1. Most searched song through Shazam (and then listened through Apple Music) was:
  • #1 “Astronaut in The Ocean” by Masked Wolf
  • #2 “Save Your Tears” by The Weeknd
  • #3 “Bad Habits” by Ed Sheeran

Check out the #1 Shazamed song on Apple Music in 2021:

Masked Wolf – Astronaut In The Ocean (Official Music Video)

(source: Apple)

  1. The current most played songs on Apple Music are:
  • #1 “As It Was” by Harry Styles
  • #2 “Heat Waves” by Glass Animals
  • #3 “Cold Heart” by Elton John & Dual Lipa

Check out the current #1 song on Apple Music:

Harry Styles – As It Was (Official Video)

Top songs charts are constantly changing. These are current results. (Kworb)

  1. In 2021, Adele’s album “30” became the most pre-added album in the history of Apple Music.

Listeners who pre-added the “30” album listened to it 4.2 times more than those who didn’t. (Twitter)

What genres on Apple Music were the most listened to?

  1. Pop and R&B were the most popular music genres on Apple Music in 2021.

Based on Apple Music’s most-listened musical charts from 2021, the preferred music genre was pop, followed by R&B and hip hop.

Other Apple Music Statistics

Here you’ll find general info on:

  • What Apple Music offers
  • How much Apple Music pays to the artist
  • How Apple Music compares to other music streaming services

  1. Apple Music has over 30,000 expert-curated playlists.

Apple Music playlists are curated by editors and based on what songs are currently popular. On Apple Music, you’ll also find Discover playlists that generate automatically based on your listen history. Moreover, you can create your own playlists and tune in to live radio stations. (Apple)

In how many countries is Apple Music available?

  1. As of April 21, 2020, Apple Music is available in 167 countries worldwide.

On April 21, 2020, Apple added extra 52 countries to their list that can take advantage of using Apple Music.

  1. On Apple Music, a 30-second play counts as one stream.

Apple Music counts it as one stream if a user listens to a song for at least 30 seconds. Meaning that the artist gets paid as if a user played a whole track. (Apple 2)

  1. Apple Music pays on average $0,0078 to artists per stream.
How much streaming services pay per stream

There’s a large disparity between music streaming services and how much they pay to an artist per stream. Apple Music is situated somewhere in the middle. (Routenote)

  1. Apple Music offers the same maximum streaming quality (24bit/192kHz) as Qobuz, Amazon Music HD, and Tidal HiFi.

In 2021, Apple Music gradually upgraded its streaming quality, matching other streaming services that also offer high-res audio. However, Apple Music desktop PC streaming quality is still extremely low at 256kbit/s. (Wikipedia)

  1. Apple Music was first released on June 30, 2015.

It was released to all major platforms, from Apple, Windows, Amazon, Google, Sonos, and Sony Playstation devices.

It received its last update on September 16, 2020. (Wikipedia)

Frequently Asked Questions (FAQ)

Is Apple Music free now?

No. There’s no ad-supported version of Apple Music, unlike Spotify and Deezer. On the other hand, Apple company offers a one-month free trial period to try out their music streaming service.

How much does Apple Music cost per month?

It costs $9.99 per month, which includes all their music catalog, Spatial Audio feature, Lossless Audio, Lyrics, Music Videos, and more. If you want to expand Apple Music for up to 6 accounts, you’ll have to get a Family Plan for $14.99.

Is Apple Music better than Spotify?

Apple Music has the advantage of a bigger song catalog and higher-streaming quality. However, Spotify has podcasts, a better discovery algorithm for new music, and more personalized playlists. It’s also free to use if you don’t mind constant ads.



This was the list of the most interesting stats on Apple Music. Hopefully, we helped you find all the information you need.

Have we missed anything? Is there something you’re personally interested in?

Let us know in the comments down below.

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