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30+ Apple Music Statistics: Users, Revenue, Demographics (2024)

Last updated: 3 months ago
8 min read

More women use Apple Music than men.

Find other interesting Apple Music statistics like:

  • Apple Music user & subscriber numbers
  • The demographics of Apple Music
  • Apple Music revenue & market share
  • How much Apple Music pays to the artist per stream?

Did you know in the Netherlands, iPhone users don’t use Apple Music as their preferred streaming platform. Find which one they do below:

Apple Music app iphone

Key Apple Music Statistics

  • Apple Music has 84,7 million users, 6.1 million more than the previous year.
  • More women use Apple music than men.
  • Apple Music is the most popular among the 55+ age group and millennials.
  • iPhone users in the Netherlands prefer Spotify over Apple Music.
  • Apple Music revenue is $8.3 billion in 2022.
  • Apple Music pays $0,0078 per stream.
  • Apple Music’s 13.7% market share is the 2nd largest in the global music streaming market.
  • Pop, R&B, and Hip Hop are the most popular music genres on Apple Music.
  • Apple Music has over 90 million songs and 30,000 playlists in its catalog.

Contents:

Quick Apple Music stats

How many people use Apple Music?

Apple Music demographics

What age group listens to Apple Music the most?

Apple Music revenue

How much Apple Music pays per stream?

Apple Music market share

Most popular music genres on Apple Music

Apple Music was first released on June 30, 2015. Ever since it has been one of the most popular music streaming services in the US and globally. Its main features are a large song library and ease of use. Below is other interesting data.

Apple Music User Statistics

All the data about subscriber numbers and trends.

How many people use Apple Music?

  • Apple Music has roughly 84,7 million users.

This data is based on global market share data from June 2021.

Here’s a table of Apple Music user numbers:

YearNumber of users
2030 (prediction)182.7 million
2025 (prediction)110 million
202284.7 million
202178.6 million
202072 million
201954.7 million
Source: MIDiA Q2 reports & JP Morgan predictions
Streaming services total subscribers

Apple Music’s subscriber count is steadily rising, and by June 2021, it has reached an estimated 78.585.000 users (calculated from the global market share chart).

Apple Music didn’t tell how big its market share will be by the end of 2021, while Spotify did. The latter now has over 180 million premium users. (Spotify)

Spotify has an advantage in monthly users thanks to its ad-supported version of the streaming service. Therefore, taking non-premium users into account, the total number of users gets much higher. Spotify has 406 million monthly users (ad-supported and premium users combined). (Spotify)

However, the streaming service with the most active users is Chinese Tencent Music, with 636 million users, according to the Musically website. (Tencent Music)

Apple Music used to be number 1 in the US

  • From March 2018 to September 2019, Apple Music was slowly losing its position as the most popular music streaming service in the USA.

In March 2018, Apple Music was in the lead with 49.5 million US users. Spotify, in second place, had 47.7 million US users.

Things have changed since then, and Spotify took the 1st place when it comes to user numbers.

Apple Music Demographics

What age groups and genders use it more?

Apple Music gender difference

  • 56% of Apple music users are women and 44% are men.

According to 2018 data, 56% of all Apple Music subscribers were females. Males represented the other 44%. The share surely changed over the last few years, but there are no publicly available data. (Statista 5)

Apple Music age group popularity

  • Apple Music is equally popular in the 55+ demographic and millennials, followed closely by users aged 35-44.

Data from 2018 suggests that Apple Music is the most popular among millennials (25-34 age group) and the elder (55+). Both groups represent a 23% share of users.

At 22%, the next group is users in the 35-44 age group, followed by users in the 18-24 age group (17%) and users in the 45-54 age group (15%). (Statista 3)

Statistic: Share of Apple Music users in the United States as of February 2018, by age | Statista
  • In a 2018 survey conducted in the USA, only 15% of users confirmed using Apple Music as their streaming platform of choice. (Statista 6)
  • In 2019 and 2020, Apple Music was the 5th most used music streaming service in the USA on a weekly basis.

Apple Music’s usage actually dropped down when comparing 2019 and 2020 data, from 21% to 17%. On the other hand, Spotify, their main competitor, saw a rise in popularity, going from 41% to 49%. (Statista 8)

  • As of October 2021, Apple Music is the most rated pre-installed app on iOS (by iOS users).

With 4.431 thousand ratings, Apple Music is the most rated native app on the Apple App store worldwide, followed by Apple Maps with 3,207 ratings.

Those numbers represent iOS users. Otherwise, the Apple Music app currently has 76.100 thousand ratings. Spotify, Apple Music’s main competitor, has 21.2 million ratings. (Statista 10)

Apple Music global popularity

  • Based on a 2019 survey in Italy, Apple Music was the most popular among users older than 35 years.

Italians over the age of 35 represent around 832.000 unique users of Apple Music. That’s followed by the 18-24 age group (255.000 users) and the 25-34 age group (232.000 users). (Statista 4)

  • With around 65.700 mentions in July 2021, Apple Music was the 5th most-mentioned music streaming service on Russian language social media platforms.

The most mentioned streaming service was Spotify, with 181.000 social media mentions. (Statista 9)

  • In the Netherlands, iPhone users’ top 10 leading music streaming services don’t include Apple Music.

Interestingly, iPhone users in the Netherlands don’t seem to use Apple Music as their music streaming platform of choice. The most downloaded one is Spotify (41,619 downloads), followed by Shazam (16,119 downloads). (Statista 11)

Apple Music Revenue

  • Apple Music revenue for 2022 is estimated at $8.3 billion.

Here’s a table with Apple Music annual revenue:

YearRevenue
2016$1.7 billion
2017$2.3 billion
2018$3.5 billion
2019$4.4 billion
2020$6.3 billion
2021$7 billion
2022$8.3 billion

Apple Music is seeing a steady increase in revenue, almost doubling its figures each year. From the latest available data, Apple Music earned $8.3 billion in 2022. (BussinessOfApps)

  • Apple Music represents 2.1% of their total revenue.

In 2022, Apple had $394.3 billion in revenue from company records.

In 2020, the service represented 1.5% of their total revenue when Apple had $274.3 billion in revenue. The revenue share is growing.

  • Apple Music got $599.250 in revenue from Android users in February 2022 (worldwide).

The data is gathered from transactions made through the Google Play store. The highest-grossing music app on Android was Pandora, with $11.38 million in revenue. (Statista 2)

How much does Apple Music pay per stream?

  • Apple Music pays on average $0,0078 to artists per stream.
How much streaming services pay per stream

There’s a large disparity between music streaming services and how much they pay to an artist per stream. Apple Music is situated somewhere in the middle. (Routenote)

  • On Apple Music, a 30-second play counts as one stream.

Apple Music counts it as one stream if a user listens to a song for at least 30 seconds. Meaning that the artist gets paid as if a user played a whole track. (Apple 2)

Apple Music Market Share

  • Apple Music has the 2nd largest market share, with 13.7% of the global music streaming market.
YearApple Music market share
202213.7%
202115%
202018%
201918%
Source: MIDiA, Music subscriber market shares

While the Apple Music market share is shrinking, according to MIDiA, the total number of global subscribers is growing.

The numbers are:

  • 616.2 million in 2022
  • 523.9 million in 2021
  • 400 million in 2020
  • 304.9 million in 2019

Here’s Apple Music market share chart from 2021:

Music streaming services market share

They’re still far behind Spotify, which has a 30.5% global market share.

(MIDiA, Music subscriber market shares)

Apple Music Song Statistics

Here’s the data on popular songs and music genres.

Based on Apple Music’s most-listened musical charts from 2021, the preferred music genre was pop, followed by R&B and hip hop.

Apple Music
Popularity
Music genre
1.Pop
2.R&B
3.Hip Hop

How many songs does Apple Music have?

  • Apple Music has over 90 million songs, among the largest catalog in the world.
Streaming services total songs

According to data found on official sites and Wikipedia, Apple Music has one of the largest music catalogs. The other two music streaming services with this many tracks are Deezer (based on Wikipedia) and Amazon Music. Though, that depends on the region. In some regions, the Apple Music library only offers access to 75 million songs.

  • Apple Music has over 30,000 expert-curated music playlists.

Apple Music playlists are curated by editors and based on what songs are currently popular. On Apple Music, you’ll also find Discover playlists that generate automatically based on your listen history. Moreover, you can create your own playlists and tune in to live radio stations. (Apple)

  • The most played song on Apple Music in 2021 globally was:
  • #1 “Dynamite” by BTS
  • #2 “Drivers license” by Olivia Rodrigo
  • #3 “Positions” by Ariana Grande

Check out the #1 song on Apple Music in 2021:

BTS (방탄소년단) 'Dynamite' Official MV
  • The most played song in the USA on Apple Music in 2021 was:
  • #1 “Wants and Needs (feat. Lil Baby)” by Drake
  • #2 “For The Night (feat. Lil Baby & DaBaby)” by Pop Smoke
  • #3 “Back in Blood (feat. Lil Durk)” by Pooh Shiesty

Check out the #1 song on Apple Music in USA in 2021:

Drake – Wants and Needs (Lyrics) ft. Lil Baby
  • The most played song in the UK on Apple Music in 2021 was:
  • #1 “good 4 u” by Olivia Rodrigo
  • #2 “drivers license” by “Olivia Rodrigo
  • #3 “Bad Habits” by Ed Sheeran

Check out the #1 song on Apple Music in UK in 2021:

Olivia Rodrigo – good 4 u (Official Video)
  • Most read lyrics on Apple Music globally in 2021 were:
  • #1 “drivers license” by Olivia Rodrigo
  • #2 “good 4 u” by Olivia Rodrigo
  • #3 “Dried Flower” by Yuuri

Check out the #1 song on Apple Music with the most read lyrics in 2021:

Olivia Rodrigo – drivers license (Official Video)
  • Most played songs in the fitness category on Apple Music in 2021 were:
  • #1 “Head & Heart (feat. MNEK)” by Joel Corry
  • #2 “Post Malone (feat. RANI) by Sam Feldt
  • #3 “Levitating (feat. DaBaby)” by Dua Lipa

Check out the #1 fitness song on Apple Music in 2021:

Joel Corry x MNEK – Head & Heart
  • Most searched song through Shazam (and then listened through Apple Music) was:
  • #1 “Astronaut in The Ocean” by Masked Wolf
  • #2 “Save Your Tears” by The Weeknd
  • #3 “Bad Habits” by Ed Sheeran

Check out the #1 Shazamed song on Apple Music in 2021:

Masked Wolf – Astronaut In The Ocean (Official Music Video)

(source: Apple)

  • The current most played songs on Apple Music are:
  • #1 “As It Was” by Harry Styles
  • #2 “Heat Waves” by Glass Animals
  • #3 “Cold Heart” by Elton John & Dual Lipa

Check out the current #1 song on Apple Music:

Harry Styles – As It Was (Official Video)

Top song charts are constantly changing. These are the current results. (Kworb)

  • In 2021, Adele’s album “30” became the most pre-added album in the history of Apple Music.

Listeners who pre-added the “30” album listened to it 4.2 times more than those who didn’t. (Twitter)

FAQ: Frequently Asked Questions

Is Apple Music free now?

No. There’s no ad-supported version of Apple Music, unlike Spotify and Deezer. On the other hand, Apple company offers a one-month free trial period to try out their music streaming service.

How much does Apple Music cost per month?

It costs $9.99 per month, which includes all their music catalog, Spatial Audio feature, Lossless Audio, Lyrics, Music Videos, and more. If you want to expand Apple Music for up to 6 accounts, you’ll have to get a Family Plan for $14.99.

Is Apple Music better than Spotify?

Apple Music has the advantage of a bigger song catalog and higher-streaming quality. However, Spotify has podcasts, a better discovery algorithm for new music, and more personalized playlists. It’s also free to use if you don’t mind constant ads.

Do you want to know what are your stats on Apple Music?

Here’s how you see your Apple Music stats:

  1. Go to the Apple Music Replay using your preferred browser.
  2. Sign in to your Apple Music account.
  3. Your detailed stats should appear on the screen.

Apple Music Replay stats consist of:

  • your most played songs
  • your favorite albums
  • your most listened-to artists
  • how many artists you’ve listened to
  • your favorite music genre
  • how many hours you’ve spent on Apple Music

Apple Music for Artists Stats

Here’s what you to see your Apple Music analytics.

  1. In Apple Music, click on the “Trends” tab.
  2. Click on “Lifetime” in the upper-right corner and select a specific date range.
  3. Under your avatar with your name, click on “Plays” and select which activity to look at.
  4. By clicking on “By Country or Region,” you can filter your trends by age, gender, country, song, etc.

Read more:

Conclusion

These were the most interesting stats on Apple Music. While it’s still a big player, it’s slowly losing market share. Though it’s unlikely to fall into obscurity thanks to a big Apple user base.

How do you think Apple Music will develop in the future? Will it catch up to Spotify?

Let us know in the comments below.

Sources:

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