40+ Spotify Statistics: Users, Revenue, Market Share (2024)

Founded in 2006 and launched in 2008, Spotify is the biggest and most influential music streaming service that has changed the music industry forever.

Learn fascinating facts behind Spotify demographics, revenue and user numbers, and operation.

Do you know how many artists, out of 11 million on Spotify, earn more than $5 million per year?

Find the answer in the article below. Hint: not many.

Spotify Statistics (2024)

• Spotify has 489 million monthly active, 205 million paying, and 295 million ad-supported users.
• 39% of all premium users come from Europe.
• Spotify holds 31% of global music streaming market share, with its closest contender Apple Music holding 15%.
• Spotify earned $9.67 billion in revenue in 2021, out of which $2.59 billion represents the company’s gross profit.
• Spotify’s value dropped from $44.83 billion in Q4 2021 to $20.9 billion in Q1 2022, representing a 53.4% decrease.
• On average, people spend 1.22 hours (or 1h 13min) per day listening to Spotify.

How many people use Spotify? (Free users)

• Spotify has roughly 295 million free monthly users as of Q4 2022.

By the end of 2021, there were 236 million ad-supported users.

Here’s a table of the number of free Spotify users per year and their growth:

How many people have Spotify premium?

• Spotify has 205 million premium subscribers as of Q4 2022.

That’s 25 million more compared to Q4 2021, despite Spotify dropping its service in Russia and Joe Rogan’s controversial podcasts (Variety).

Here’s a table of premium Spotify users per year:

• Europeans and North Americans represent 67% of all premium Spotify users.

39% of all Spotify users are Europeans, meaning the EU is Spotify’s biggest market.

(Spotify 9)

How many people use Spotify in the US?

• There were 44.7 million Spotify Premium subscribers in the US in 2021.

By the end of 2022, there will be at least 47.4 million American Spotify users.

Here’s a table of the premium Spotify users in the US:

• In 2021, there were 41.5 million free Spotify users in the US.

By the end of 2022, there will be around 45.4 million free Spotify users in the US.

We tabled free US Spotify users per year:

• American Spotify users represented 30% of the total Spotify user base in 2021.

The US user base grew by 5% between 2020-2021.

• Spotify had 57.4 million premium users from North America in Q4 2022.

(Spotify 9)

How many monthly active users does Spotify have?

• Spotify currently has 489 million monthly active users.

That includes ad-supported and premium users.

Here’s a table of Spotify’s monthly active users per year:

Spotify users by country

• Europe has the largest share of premium (39%) and monthly active (30%) Spotify users as of Q4 2022.

Followed by North America’s share of 28% premium and 21% monthly active users.

Monthly active users include both premium and free users.

Share of premium and free Spotify users by region in Q4 2022:

Spotify user market share in Q1 2022, by region.

• Spotify user market share in 2021, by region.

• Spotify user market share in 2020, by region.

What is Spotify’s biggest demographic?

• Spotify is the most popular among the 25-34 age group (29%) as of 2018.

Based on Verto’s research, the second largest is the 18-24 age group (26%).

Here’s a table of Spotify popularity by age group:

Spotify users by gender

• In 2018, 56% of Spotify users were men.

Women represent the remaining 44%.

(Statista 2)

How many countries have Spotify?

• Spotify is supported in 236 countries worldwide.

(Spotify 6)

Or in 183 markets.

(Spotify 7)

Spotify users vs. Apple Music users

• Spotify has 205 million paid users, whereas Apple Music has 84.7 million.

The Apple Music user data is calculated from the market share data from Q2 2022. Find more at Apple Music statistics.

(MIDiA)

Subscriber count comparison between Spotify and Apple Music:

Here’s a table of Spotify vs. Apple Music subscriber numbers per year:

• In Q2 2021, Spotify held 30.5% of the market share, whereas Apple Music held 13.7%.

(MIDiA)

Spotify podcast listeners vs. Apple Music podcast listeners

• With 28.3 million, Spotify had more podcast listeners in the US than Apple’s 28.1 million in February 2021.

It’s expected that Spotify will have 32.5 million American listeners by the end of 2022, whereas Apple will only have 28.5 million.

In 2020, Spotify had fewer listeners at 19.9 million, while Apple had 27.8 million. From the data we can assume Spotify is gaining new podcast listeners faster.

Here’s a table of Spotify vs. Apple Music podcast listeners per year:

• In total, there were 117.8 million podcast listeners in the US in 2021.

In 2020, the number was 107 million.

(eMarketer 3)

How many podcasts are on Spotify?

• There are more than 4 million podcasts on Spotify as of Q1 2022.

Check the table of the number and growth of podcasters on Spotify per year:

Spotify revenue

• Spotify earned $11.73 billion in the calendar year (CY) 2022.

That is the first time Spotify earned over $10 billion in one year. 2022’s revenue is also roughly 10 times higher than 2015’s revenue.

Here’s a table of Spotify revenue per year:

Spotify’s revenue comparison between premium and ad-supported users:

Comparison table of Spotify’s free and premium revenue (per year):

• Music streaming revenue reached $16.9 billion in 2021, with Spotify earning the largest sum out of all streaming services.

(Spotify 8)

• Approximately 1040 artists on Spotify generated $1 million in 2021.

In 2020, 860 artists managed to generate over one million in earnings.

• Exactly 450 artists generated over $2 million on Spotify in 2021.

That’s a 110% increase compared to 2020.

Furthermore, 130 artists generated $5 million, representing a 160% increase compared to 2020.

Revenue generated by artists in 2021 on Spotify:

Spotify profit

• Spotify generated a gross profit of $2.93 billion in CY 2022.

The company profited $340 million or 13.1% more than in CY 2021.

Here’s a table of Spotify gross profit per year:

How much is Spotify worth?

• Spotify is worth $24.22 billion as of February 2023.

That makes it the 730th most valuable company in the world, with a share price of $125.33.

However, that’s a 15.9% increase in the company’s value compared to Q1 2022, when Spotify was valued at $20.9 billion.

In Q1 2022, the company’s value was the lowest since September 2019, when Spotify was valued at $19.9 billion.

See the Spotify market value and growth in the table below:

Spotify market share

• Spotify’s market share was valued at 30.5% in Q2 2022.

Spotify dominates the market for quite some time now. In Q2 2021, the share was slightly bigger at 31%.

Interestingly, Spotify’s market share shrinks each year by a few percent.

Here’s a table of Spotify’s market share per year:

How many songs are on Spotify?

• Spotify has 100 million songs in its catalog.

That’s exactly as much as Amazon Music and Apple Music.

(Spotify 10)

• The number of songs compared between the most popular streaming services.

Of course, the number of available songs can change based on region (copyright restrictions).

Learn more about streaming services in our music streaming statistics article.

See the table about the number of songs available in each streaming service:

What’s Spotify’s number 1 song?

• The number one most-streamed song of 2022 was “As It Was” by Harry Styles.

How many artists are on Spotify?

• Spotify had 11 million creators on its platform by the end of 2021.

(RouteNote)

• In 2020, almost 80% of artists had less than 50 monthly listeners.

By the end of 2020, Spotify had 8 million artists, meaning that 80% equals 6.3 million artists. 

Only around 1.73 million artists had more than 50 monthly listeners.

Based on the Music Business Worldwide research, 67% of all artists on the platform released less than 10 tracks.

(MBW)

Most popular artists on Spotify of all time:

Most followed artists on Spotify in 2022:

Artists with the most monthly listeners on Spotify in 2022:

What are the average minutes listened on Spotify?

• On average, Spotify users spent 26,637 minutes listening to music in 2021.

That equals 443.95 hours per year, 37 hours per month, 8.54 hours per week, and 1.22 hours per day.

The 35-44 age group listened to Spotify the most, with 1.31 hours per day in 2021.

How much does Spotify pay for 100,000 streams?

• Spotify pays roughly $437 per 100,000 music streams.

That’s an estimation based on figures from the US.

(Ditto)

• An artist earns per stream between $0.001 and $0.008.

Final earnings are based on how long the stream was, from which country it came, and whether it came from paid or free account.

(WCS)

How many downloads does the Spotify app have?

• Spotify has more than one billion downloads in the Google Play Store.

(Play Store)

There’s no official data on App Store downloads, only that the app already has more than 22.4 million ratings.

(App Store)

• Around 10.86 people downloaded the Spotify app from Play Store in February 2022 alone.

On App Store, Spotify generated 3.6 million downloads in February 2022.

(Statista 5) (Statista 6)

Read more:

• TIDAL music streaming service
• Pandora statistics
• SoundCloud statistics

Conclusion

These were the latest Spotify stats and facts.

Spotify is still, even after all controversies (artist not happy with the payment, Joe Rogan podcasts), the biggest and most popular music streaming platform that keeps on growing.

However, while its subscriber count and revenue are increasing, the company’s value is decreasing.

Hope you’ve learned something new. Have we missed anything? What streaming service are you using and why?

Please let us know down in the comments.

Sources: Spotify, Spotify 2, Spotify 3, Spotify 4, Spotify 5, Spotify 6, Spotify 7, Spotify 8, Variety, eMarketer, eMarketer 2, eMarketer 3, Statista, Statista 2, Statista 3, Statista 4, Statista 5, Statista 6, MIDiA, MIDiA 2, MIDiA 3, MIDiA 4, CMC, MIB, Seeking Alpha, Insider, RouteNote, RouteNote 2, RouteNote 3, RouteNote 4, MBW, LN, OnePoll, Ditto, WCS, Play Store, App Store

Spotify 9, Q4 2022 Update. Published Jan 31, 2023. Accessed Feb 20, 2023.

Spotify 10, Highlights for advertisers from Spotify’s Q4 2022 earnings. Published Feb 2023. Accessed Feb 20, 2023.

Axios, Throwbacks run up the score for this year’s Spotify Wrapped. Published Nov 30, 2022. Accessed Feb 20, 2023.

ChartMasters, Most streamed artists on Spotify. Published February 2023. Accessed Feb 20, 2023.

ChartMasters 2, Most followed artists on Spotify. Published February 2023. Accessed Feb 20, 2023.

Kworb, Spotify top artists by monthly listeners. Published February 2023. Accessed Feb 20, 2023.