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40+ Spotify Statistics: Users, Revenue, Market Share (2024)

Last updated: 1 year ago
7 min read

Founded in 2006 and launched in 2008, Spotify is the biggest and most influential music streaming service that has changed the music industry forever.

Learn fascinating facts behind Spotify demographics, revenue and user numbers, and operation.

Do you know how many artists, out of 11 million on Spotify, earn more than $5 million per year?

Find the answer in the article below. Hint: not many.

Spotify app on mobile
CONTENTS (show more)

    Spotify Statistics (2024)

    • Spotify has 489 million monthly active, 205 million paying, and 295 million ad-supported users.
    • 39% of all premium users come from Europe.
    • Spotify holds 31% of global music streaming market share, with its closest contender Apple Music holding 15%.
    • Spotify earned $9.67 billion in revenue in 2021, out of which $2.59 billion represents the company’s gross profit.
    • Spotify’s value dropped from $44.83 billion in Q4 2021 to $20.9 billion in Q1 2022, representing a 53.4% decrease.
    • On average, people spend 1.22 hours (or 1h 13min) per day listening to Spotify.

    How many people use Spotify? (Free users)

    • Spotify has roughly 295 million free monthly users as of Q4 2022.

    By the end of 2021, there were 236 million ad-supported users.

    Number of ad-supported Spotify users per year

    Here’s a table of the number of free Spotify users per year and their growth:

    YearNumber of free
    Spotify users
    Q4 2022295 million+8.1%
    Q3 2022273 million+6.6%
    Q2 2022256 million+1.6%
    Q1 2022252 million+6.8%
    Q4 2021236 million+18.6%
    Q4 2020199 million+30.1%
    Q4 2019153 million+31.9%
    Q4 2018116 million+28.9%
    Q4 201790 million+9.8%
    Q1 201782 million/

    How many people have Spotify premium?

    • Spotify has 205 million premium subscribers as of Q4 2022.

    That’s 25 million more compared to Q4 2021, despite Spotify dropping its service in Russia and Joe Rogan’s controversial podcasts (Variety).

    Premium Spotify users per year

    Here’s a table of premium Spotify users per year:

    YearNumber of premium
    Spotify users
    Q4 2022205 million+5.1%
    Q3 2022195 million+3.7%
    Q2 2022188 million+3.3%
    Q1 2022182 million+1.1%
    Q4 2021180 million+16.1%
    Q4 2020155 million+25%
    Q4 2019124 million+29.2%
    Q4 201896 million+35.2%
    Q4 201771 million+47.9%
    Q4 201648 million+71.4%
    Q4 201528 million/
    (Spotify) (Spotify 2)
    • Europeans and North Americans represent 67% of all premium Spotify users.

    39% of all Spotify users are Europeans, meaning the EU is Spotify’s biggest market.

    (Spotify 9)

    How many people use Spotify in the US?

    • There were 44.7 million Spotify Premium subscribers in the US in 2021.

    By the end of 2022, there will be at least 47.4 million American Spotify users.

    Premium Spotify users in the US per year

    Here’s a table of the premium Spotify users in the US:

    YearNumber of premium
    Spotify users in the US
    49.5 million+4.4%
    47.4 million+6%
    202144.7 million+10.9%
    202040.3 million+21.4%
    201933.2 million+28.7%
    201825.8 million/
    • In 2021, there were 41.5 million free Spotify users in the US.

    By the end of 2022, there will be around 45.4 million free Spotify users in the US.

    Number of ad-supported US Spotify users per year

    We tabled free US Spotify users per year:

    YearNumber of ad-supported
    Spotify users in the US
    48 million+5.7%
    45.4 million+9.4%
    202141.5 million+9.5%
    202037.9 million+13.5%
    201933.4 million+22.3%
    201827.3 million/
    • American Spotify users represented 30% of the total Spotify user base in 2021.

    The US user base grew by 5% between 2020-2021.

    YearGlobal share
    of American
    Spotify users
    • Spotify had 57.4 million premium users from North America in Q4 2022.

    (Spotify 9)

    How many monthly active users does Spotify have?

    • Spotify currently has 489 million monthly active users.

    That includes ad-supported and premium users.

    Number of monthly active Spotify users per year

    Here’s a table of Spotify’s monthly active users per year:

    YearNumber of Spotify
    monthly active users
    Q4 2022489 million+15.9%
    Q1 2022422 million+3.9%
    2021406 million+17.7%
    2020345 million+27.3%
    2019271 million+30.9%
    2018207 million+29.4%
    2017160 million+29
    2016124 million+36.3%
    201591 million/
    (Spotify) (Spotify 2)

    Spotify users by country

    • Europe has the largest share of premium (39%) and monthly active (30%) Spotify users as of Q4 2022.

    Followed by North America’s share of 28% premium and 21% monthly active users.

    Monthly active users include both premium and free users.

    Share of premium/ad-supported Spotify users by region

    Share of premium and free Spotify users by region in Q4 2022:

    RegionShare of
    premium users
    Share of monthly
    active users
    North America28%21%
    Latin America21%21%
    Rest of World12%28%
    (Spotify 9)

    Spotify user market share in Q1 2022, by region.

    RegionShare of
    premium users
    Share of monthly
    active users
    North America29%23%
    Latin America21%22%
    Rest of World11%23%
    (Spotify 3)
    • Spotify user market share in 2021, by region.
    RegionShare of
    premium users
    Share of monthly
    active users
    North America29%24%
    Latin America20%22%
    Rest of World11%20%
    (Spotify 4)
    • Spotify user market share in 2020, by region.
    RegionShare of
    premium users
    Share of monthly
    active users
    North America29%24%
    Latin America21%22%
    Rest of World11%19%
    (Spotify 5)

    What is Spotify’s biggest demographic?

    • Spotify is the most popular among the 25-34 age group (29%) as of 2018.

    Based on Verto’s research, the second largest is the 18-24 age group (26%).

    Here’s a table of Spotify popularity by age group:

    Age groupPopularity
    (Statista 2)

    Spotify users by gender

    • In 2018, 56% of Spotify users were men.

    Women represent the remaining 44%.

    (Statista 2)

    How many countries have Spotify?

    • Spotify is supported in 236 countries worldwide.

    (Spotify 6)

    Or in 183 markets.

    (Spotify 7)

    Spotify users vs. Apple Music users

    • Spotify has 205 million paid users, whereas Apple Music has 84.7 million.

    The Apple Music user data is calculated from the market share data from Q2 2022. Find more at Apple Music statistics.


    Subscriber count comparison between Spotify and Apple Music:

    Paying Spotify vs. Apple Music users per year

    Here’s a table of Spotify vs. Apple Music subscriber numbers per year:

    2022205 million84.7 million
    (Q2 2022)
    2021180 million78.6 million
    2020155 million72 million
    2019124 million60 million
    201896 million41 million
    201771 million28 million
    201648 million19 million
    201528 million/
    (Spotify) (Spotify 2) (MIDiA) (Statista 3)
    • In Q2 2021, Spotify held 30.5% of the market share, whereas Apple Music held 13.7%.


    Spotify podcast listeners vs. Apple Music podcast listeners

    • With 28.3 million, Spotify had more podcast listeners in the US than Apple’s 28.1 million in February 2021.

    It’s expected that Spotify will have 32.5 million American listeners by the end of 2022, whereas Apple will only have 28.5 million.

    In 2020, Spotify had fewer listeners at 19.9 million, while Apple had 27.8 million. From the data we can assume Spotify is gaining new podcast listeners faster.

    Spotify vs. Apple Music podcast listeners per year

    Here’s a table of Spotify vs. Apple Music podcast listeners per year:

    YearSpotify’s podcast
    listeners in the US
    Apple’s podcast
    listeners in the US
    Q4 2022
    32.5 million28.5 million
    February 202128.3 million28.1 million
    202019.9 million27.8 million
    (eMarketer 2)
    • In total, there were 117.8 million podcast listeners in the US in 2021.

    In 2020, the number was 107 million.

    (eMarketer 3)

    How many podcasts are on Spotify?

    • There are more than 4 million podcasts on Spotify as of Q1 2022.
    Number of podcasters on Spotify per year

    Check the table of the number and growth of podcasters on Spotify per year:

    Quarter of
    the year
    Number of podcasters
    on Spotify
    Q4 20225 million+6.4%
    Q3 20224.7 million+6.8%
    Q2 20224.4 million+10%
    Q1 20224 million+11.1%
    Q4 20213.6 million+12.5%
    Q3 20213.2 million+10.3%
    Q2 20212.9 million+11.5%
    Q1 20212.6 million+18.2%
    Q4 20202.2 million+15.8%
    Q3 20201.9 million+26.7%
    Q2 20201.5 million+50%
    Q1 20201 million+42.8%
    Q4 2019700,000/
    (Spotify, Spotify 9)

    Spotify revenue

    • Spotify earned $11.73 billion in the calendar year (CY) 2022.

    That is the first time Spotify earned over $10 billion in one year. 2022’s revenue is also roughly 10 times higher than 2015’s revenue.

    Spotify revenue per year
    CY= calendar year

    Here’s a table of Spotify revenue per year:

    CY 2022$11.73 billion+21.3%
    CY 2021$9.67 billion+22.4%
    CY 2020$7.9 billion+16.9%
    CY 2019$6.76 billion+28.8%
    CY 2018$5.25 billion+28.3%
    CY 2017$4.09 billion+38.6%
    CY 2016$2.95 billion+52.1%
    CY 2015$1.94 billion/
    (Spotify) (Statista 4)

    Spotify’s revenue comparison between premium and ad-supported users:

    Premium vs. free users: Spotify revenue per year

    Comparison table of Spotify’s free and premium revenue (per year):

    YearRevenue from
    premium users
    Revenue from
    free users
    CY 2022$10.25 billion$1.48 billion
    CY 2021$8.45 billion$1.21 billion
    CY 2020$7.14 billion$745 million
    CY 2019$6.08 billion$678 million
    CY 2018$4.72 billion$542 million
    CY 2017$3.67 billion$416 million
    • Music streaming revenue reached $16.9 billion in 2021, with Spotify earning the largest sum out of all streaming services.

    (Spotify 8)

    • Approximately 1040 artists on Spotify generated $1 million in 2021.

    In 2020, 860 artists managed to generate over one million in earnings.

    YearNumber of artists generating
    more than $1 million on Spotify
    20211,040 artists
    2020860 artists
    2019720 artists
    2018590 artists
    2017460 artists
    (Spotify 8)
    • Exactly 450 artists generated over $2 million on Spotify in 2021.

    That’s a 110% increase compared to 2020.

    Furthermore, 130 artists generated $5 million, representing a 160% increase compared to 2020.

    Revenue generated by artists in 2021 on Spotify:

    Number of artists
    Over $5 million130 artists
    Over $2 million450 artists
    Over $1 million1040 artists
    Over $10,00052,600 artists
    (Spotify 8)

    Spotify profit

    • Spotify generated a gross profit of $2.93 billion in CY 2022.

    The company profited $340 million or 13.1% more than in CY 2021.

    Spotify gross profit per year

    Here’s a table of Spotify gross profit per year:

    gross profit
    CY 2022$2.93 billion+13.1%
    CY 2021$2.59 billion+28.8%
    CY 2020$2.01 billion+16.9%
    CY 2019$1.72 billion+27.4%
    CY 2018$1.35 billion+59%
    CY 2017$849 million/

    How much is Spotify worth?

    • Spotify is worth $24.22 billion as of February 2023.

    That makes it the 730th most valuable company in the world, with a share price of $125.33.

    However, that’s a 15.9% increase in the company’s value compared to Q1 2022, when Spotify was valued at $20.9 billion.

    In Q1 2022, the company’s value was the lowest since September 2019, when Spotify was valued at $19.9 billion.

    Spotify company value per year

    See the Spotify market value and growth in the table below:

    Quarter of
    the year
    Q1 2023$24.22 billion+15.9%
    Q1 2022$20.9 billion-53.4%
    Q4 2021$44.83 billion-24.8%
    Q4 2020$59.66 billion+116.4%
    Q4 2019$27.57 billion+34.3%
    Q4 2018$20.53 billion/

    Spotify market share

    • Spotify’s market share was valued at 30.5% in Q2 2022.

    Spotify dominates the market for quite some time now. In Q2 2021, the share was slightly bigger at 31%.

    Interestingly, Spotify’s market share shrinks each year by a few percent.

    Spotify global market share

    Here’s a table of Spotify’s market share per year:

    Quarter of
    the year
    market share
    Q2 202230.5%
    Q2 202131%
    Q1 202132%
    Q2 202033%
    Q2 201934%
    Q4 201836.2%
    Q2 201836%
    Q4 201735.8%
    Q2 201736%
    Q4 201643%
    Q4 201541.2%
    (MIB, MIDiA, MIDiA 2, MIDiA 3, MIDiA 4, Seeking Alpha)

    How many songs are on Spotify?

    • Spotify has 100 million songs in its catalog.

    That’s exactly as much as Amazon Music and Apple Music.

    (Spotify 10)

    • The number of songs compared between the most popular streaming services.

    Of course, the number of available songs can change based on region (copyright restrictions).

    Learn more about streaming services in our music streaming statistics article.

    Number of songs by music streaming services

    See the table about the number of songs available in each streaming service:

    Streaming serviceNumber of songs
    in the catalog
    Apple Music100 million
    Deezer90 million
    Amazon Music100 million
    Spotify100 million
    TIDAL90 million
    YouTube Music80 million
    Yandex40 million
    Tencent Music60 million
    NetEase60 million
    (Official data)

    What’s Spotify’s number 1 song?

    • The number one most-streamed song of 2022 was “As It Was” by Harry Styles.
    Year#1 charting song
    on Spotify
    2022“As It Was” by Harry Styles
    2021“drivers license” by Olivia Rodrigo
    2020“Blinding Lights” by Weeknd
    2019“Senorita” by Camila Cabello and Shawn Mendes
    2018“God’s Plan” by Drake
    2017“Shape of You” by Ed Sheeran
    2016“One Dance” by Drake (feat. Wizkid and Kyla)
    2015“Lean On” by Major Lazer (feat. Mø)
    (Insider, Axios)

    How many artists are on Spotify?

    • Spotify had 11 million creators on its platform by the end of 2021.
    Spotify hosts more than 11 million creators


    • In 2020, almost 80% of artists had less than 50 monthly listeners.

    By the end of 2020, Spotify had 8 million artists, meaning that 80% equals 6.3 million artists. 

    Only around 1.73 million artists had more than 50 monthly listeners.

    Based on the Music Business Worldwide research, 67% of all artists on the platform released less than 10 tracks.


    Most popular artists on Spotify of all time:

    ArtistNumber of streams
    Drake55.7 billion
    Bad Bunny50.5 billion
    Taylor Swift41.4 billion
    Ed Sheeran40.8 billion
    The Weeknd38.9 billion
    Justin Bieber34.8 billion
    Ariana Grande34.6 billion
    Eminem33.4 billion
    BTS31.7 billion
    Post Malone31.7 billion

    Most followed artists on Spotify in 2022:

    ArtistNumber of followers
    on Spotify
    Ed Sheeran109.6 million
    Ariana Grande87.9 million
    Billie Eilish76.6 million
    Drake72.1 million
    Justin Bieber70 million
    Arijit Singh69.9 million
    Taylor Swift68.2 million
    Eminen66.3 million
    Bad Bunny64.8 million
    BTS61.4 million
    (ChartMasters 2)

    Artists with the most monthly listeners on Spotify in 2022:

    ArtistMonthly listeners
    on Spotify
    The Weeknd98.6 million
    Miley Cyrus85 million
    Taylor Swift80 million
    Ed Sheeran77.7 million
    Shakira77.5 million
    Rihanna76.9 million
    Sam Smith74.9 million
    David Guetta72.1 million
    SZA69.1 million
    Drake68.7 million

    What are the average minutes listened on Spotify?

    • On average, Spotify users spent 26,637 minutes listening to music in 2021.

    That equals 443.95 hours per year, 37 hours per month, 8.54 hours per week, and 1.22 hours per day.

    The 35-44 age group listened to Spotify the most, with 1.31 hours per day in 2021.


    How much does Spotify pay for 100,000 streams?

    • Spotify pays roughly $437 per 100,000 music streams.

    That’s an estimation based on figures from the US.


    Streaming services pay per stream
    (RouteNote 4)
    • An artist earns per stream between $0.001 and $0.008.

    Final earnings are based on how long the stream was, from which country it came, and whether it came from paid or free account.


    How many downloads does the Spotify app have?

    • Spotify has more than one billion downloads in the Google Play Store.

    (Play Store)

    There’s no official data on App Store downloads, only that the app already has more than 22.4 million ratings.

    (App Store)

    • Around 10.86 people downloaded the Spotify app from Play Store in February 2022 alone.

    On App Store, Spotify generated 3.6 million downloads in February 2022.

    (Statista 5) (Statista 6)

    Read more:


    These were the latest Spotify stats and facts.

    Spotify is still, even after all controversies (artist not happy with the payment, Joe Rogan podcasts), the biggest and most popular music streaming platform that keeps on growing.

    However, while its subscriber count and revenue are increasing, the company’s value is decreasing.

    Hope you’ve learned something new. Have we missed anything? What streaming service are you using and why?

    Please let us know down in the comments.

    Sources: Spotify, Spotify 2, Spotify 3, Spotify 4, Spotify 5, Spotify 6, Spotify 7, Spotify 8, Variety, eMarketer, eMarketer 2, eMarketer 3, Statista, Statista 2, Statista 3, Statista 4, Statista 5, Statista 6, MIDiA, MIDiA 2, MIDiA 3, MIDiA 4, CMC, MIB, Seeking Alpha, Insider, RouteNote, RouteNote 2, RouteNote 3, RouteNote 4, MBW, LN, OnePoll, Ditto, WCS, Play Store, App Store

    Spotify 9, Q4 2022 Update. Published Jan 31, 2023. Accessed Feb 20, 2023.

    Spotify 10, Highlights for advertisers from Spotify’s Q4 2022 earnings. Published Feb 2023. Accessed Feb 20, 2023.

    Axios, Throwbacks run up the score for this year’s Spotify Wrapped. Published Nov 30, 2022. Accessed Feb 20, 2023.

    ChartMasters, Most streamed artists on Spotify. Published February 2023. Accessed Feb 20, 2023.

    ChartMasters 2, Most followed artists on Spotify. Published February 2023. Accessed Feb 20, 2023.

    Kworb, Spotify top artists by monthly listeners. Published February 2023. Accessed Feb 20, 2023.

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