SoundCloud is a music streaming service incorporated under SoundCloud holdings GmbH. It’s available in 190 countries and has 359 employees as of 2021. They have 4 locations in 3 countries: New York and Los Angeles in the US, Berlin in Germany, and London in the UK. Find more about SoundCloud users, revenue, and demographics below: How many users does SoundCloud have? SoundCloud demographics How many songs are on SoundCloud? SoundCloud revenue How much is SoundCloud worth? Quick CloudSound Statistics (Top Picks) SoundCloud has over 175 million monthly users (including free). SoundCloud has around 76 million active paid subscribers. 35% of SoundCloud users are young people 18 -35 years old. Artists can expect from $2.5 to $4 for 1000 streams. SoundCloud’s revenue in 2020 was €193.5 million (roughly $220 million). How Many Users Does SoundCloud Have? SoundCloud has over 175 million monthly users (free, registered & subscribers). (SoundCloud 1) Data for later years isn’t available. But it’s estimated the numbers are slightly higher than in 2017. They’ve peaked in listeners in 2014 after which the trend became negative. In the same time other music streaming platforms attracted more music lovers to their side. Here’s a table of SoundCloud users per year: YearNumber of users2017175 million2016200 million2015250 million2014275 million2013200 million2012125 million(SoundCloud 1) How many are SoundCloud active users (subscribers)? SoundCloud has around 76 million active users who subscribe to one of its plans. (SoundCloud 1) What percentage of SoundCloud users have pro? Around 40% of SoundCloud listeners have one of the premium accounts. (SoundCloud 1) Read more: Amazon Music users & revenue Pandora statistics SoundCloud Demographics 35% of SoundCloud users are young people 18 -35 years old. But the age representation of the website visitors is a bit different according to SimilarWeb. Young people under 35 years present over 60% of the web traffic. Visitors of SoundCloud website by age: %Age bracket31.5%18-24 years old32.5%25-34 years old16.3%34-44 years old9.8%45-44 years old6%55-64 years old3.9%65+ years old(SimilarWeb) The majority of SoundCloud visitors are male at over 66%. 66.7% are male 33.3% are female SoundCloud Artists How many artists are on SoundCloud? Over 20 million creators are on SoundCloud, according to a 2020 report. Though the majority don’t have the “SoundCloud Pro Unlimited” premium creator account. (SoundCloud reports) How many artists monetize on SoundCloud? SoundCloud has more than 100.000 independent artists who monetize music via premium creator accounts. SoundCloud works for them as a distributor. It uploads their music on SoundCloud and other music streaming services like Spotify, TIDAL, Apple Music, etc. It also collects and pays out royalties (80% of revenue goes to artists). (Music Business Worldwide) How much can an artist expect to get paid on SoundCloud? Artists can expect from $2.5 to $4 for 1000 streams, or $0.0025 to $0,004 per stream (in monetized countries). Independent creators monetizing on SoundCloud have earned on average 60% more since the introduction of the Fan-Powered Royalties system in 2021. The system pays artists exclusively on plays by fans and not from revenue pools like it’s accustomed on other music streaming platforms. That way, artists can earn more (SoundCloud Press). Find more about the music industry. SoundCloud monetized countries: United States United Kingdom Canada Australia New Zealand Germany France Belgium Netherlands Ireland Italy Portugal Austria Sweden Spain Switzerland Norway Denmark Finland SoundCloud decides which territories are eligible within these countries, as remote lands away from the main country often aren’t. The payout per stream is considerably lower than of Tidal, Apple Music, or Spotify. How Many Songs are on SoundCloud? SoundCloud has 265 million unique tracks. According to their latest reports, they’ve increased the number of songs you can hear (from 250M) in their music streaming service. This is one of the biggest song libraries in the music industry as Spotify only has 82 million. (SoundCloud reports) In fact: An average of 720 hours of audio is uploaded to SoundCloud every hour. That’s equal to 12 hours of new audio being uploaded every minute. (Business Model Innovation) SoundCloud limited the playlists to 500 songs. The reason is that longer playlists might decrease the performance and quality of their streams. Who are the top musicians on SoundCloud? The 10 biggest artists on SoundCloud: ArtistNumber of followersFuture10 millionBig Sean9.51 millionWale8.32 millionPusha T8.19 millionBig K.R.I.T8.06 millionLana Del Ray8.06 millionB.o.B.8.05 millionJustin Timberlake7.82 millionCalvin Harris7.17 millionDiplo7.10 million2022 data from SoundCloud Many famous artists first started uploading to SoundCloud before signing with a record label. Khalid Post Malone Megan Thee Stallion Chance the Rapper Billie Eilish (SoundCloud Playback) What are the most streamed songs of all time on SoundCloud? Top most-streamed SoundCloud songs of all-time in 2022: RankingsSong nameNumber of plays1Jimin – Promise (약속; Yaksok)316 million2XXXTENTACION – Fuck Love (feat. Trippie Redd)291 million3Lil Uzi Vert – XO TOUR Llif3248 million4Juice WRLD – Lucid Dreams233 million5Major Lazer & DJ Snake – Lean On (feat. MØ)223 million6Migos – Bad and Boujee (feat. Lil Uzi Vert)220 million7Desiigner – Panda206 million8V – Scenery (풍경)203 million9DRAM – Broccoli (feat. Lil Yachty)203 million10Juice WRLD – All Girls Are The Same202 million2022 data from SoundCloud (SoundCloud Playlist) SoundCloud bought an AI that can recognize future hits. To provide better discovery features for its users and even recognize future hits, SoundCloud bought AI audio company Musiio. SoundCloud Revenue SoundCloud’s revenue in 2020 was €193.5 million, which is roughly $220 million. This is an increase of 31% from 2019, when SoundCloud’s revenue was €147.55 million ($165 million). Here’s a chart of SoundCloud’s revenue: And a table of SoundCloud revenue per year: YearRevenue in EURRevenue in USD (approx.)ChangeOperating loss2020€193.5M$220M+31%(€15.4M)2019€147.55M$165M+37%(€26.2M)2018€107.9M$130M+19%(€32.86M)2017€90.66M $95M+80%(€51.4M)2016€50.3M$55M+89%(€70.51M)2015€26.6M$32M+53%(€48.64M)2014€17.35M$24M+54%(€39M)2013€11.28M$14.8M+40%(€23.1M)2012€8.04M$10.4M+86%(€12.43M)2011€4.33M $5.8M+316%(€4.46M)2010€1.37M$1.9M/(€1.57M)(SoundCloud reports, consolidated) This is information from SoundCloud annual reports. Original data is in EUR, numbers in USD are calculations at the exchange rate on the 1st January of that year. Subscriptions generate the majority of SoundCloud’s revenue. The only data available is from a couple of years ago but gives us a good insight into which monetization method brings in more money. YearSubscriptions revenueAdvertising revenue2018€83.2 million ($97.8 million)€24.8 million ($29.15 million)2017€72.66 million ($85.41 million)€18.05 million ($21.22 million) Subscriptions include: Creator subscriptions (SoundCloud Pro, SoundCloud Pro Unlimited), and listener subscriptions (SoundCloud Go, SoundCloud Go+) Advertising revenue is made with ads played before songs to non-subscribing (free) users. (SoundCloud reports, consolidated) SoundCloud’s listener business creates slightly more than double the revenue of their creator business. In 2019, the listener business brought in €99.474 million while the creator business brought in €48.091 million. (SoundCloud reports, consolidated) Is SoundCloud profitable? SoundCloud had an operational loss of €15.4 million in 2020. But the loss is smaller each year, which hints at SoundCloud possibly becoming profitable soon. Here’s a table of SoundCloud operating loss per year: YearOperating loss (EUR)2020(€15.4M)2019(€26.2M)2018(€32.86M)2017(€51.4M)2016(€70.51M)2015(€48.64M)2014(€39M)2013(€23.1M)2012(€12.43M)2011(€4.46M)2010(€1.57M) (SoundCloud reports, consolidated) How much is SoundCloud worth? In 2022 SoundCloud is estimated to be worth $800 million. This is an increase from the previous estimates, though they’ve experienced some hiccups. YearSoundCloud valuation2022$800 million2021$700 million2020$500 million2019$480 million2018$350 million2017$300 million2016$150 million2015$80 millionData is based on WealthyPersons valuation and revenue (Wealthy Persons) The company grew with the help of acquisitions that propped up their numbers. The last 3 SoundCloud acquisitions: Musiio in May 2022 Report Network May 2019 Instinctiv June 2012 (CrunchBase) How popular is SoundCloud? SoundCloud was the 2nd most searched music streaming service worldwide in 2020. On average, 13.6 million people per month searched for “SoundCloud”. It was second to 26 million “Spotify” searches but better than 10.71 million “YouTube Music” searches. (Semrush) SoundCloud’s popularity by country Most of SoundCloud’s users come from the US Here’s a table of the top 5 countries that use SoundCloud: % of usersCountry28%United States5.5%United Kingdom5%Germany3.3%France3.2%Canada55%Other (SimilarWeb) Which countries banned SoundCloud? SoundCloud is blocked in China, Turkey, India, Kyrgyzstan, and Kazakhstan. The platform is blocked due to content that authorities deem sensitive. (NordVPN) The social media that directs the most traffic to SoundCloud is YouTube (52.16%). It’s followed by Facebook (24.52%), Instagram (8.72%), Twitter (5.38%), Reddit (4.64%), and others (4.60%). (Similarweb) Can SoundCloud artists (premium users) see who listened? SoundCloud Pro Unlimited subscription gives the artist information on what user accounts, apps, cities, and countries streams are coming from. (SoundCloud 2) What are the latest SoundCloud developments? SoundCloud plans to integrate NFTs and direct artist subscriptions in the future. According to CEO Micheal Weissman, they’re looking into an efficient way to do that. This will bring creators and listeners closer than on any other music streaming platform. Conclusion These were the interesting SoundCloud statistics on users, revenue, growth, and demographics. SoundCloud is slowly losing the number of users contrary to the trends in the music streaming industry. But it’s increasing revenue thanks to better monetization via advertising and new paid subscriptions. What do you think is the future of the company? Let us know in the comments below. Sources: SoundCloud 1, SoundCloud report 2019, SoundCloud reports, SimilarWeb, SoundCloud Playback, Wealthy persons, CrunchBase, Semrush, SoundCloud 2, Business Model Innovation, SoundCloud Press, NordVPN, Music Business Worldwide, SoundCloud, Annual report 2022. Accessed Feb 14 2023. Matija FerjanMatija Ferjan is a seasoned audio enthusiast reviewing headphones since 2015. He has personally tested hundreds of headphones and earbuds. He’s an active member of the Headphone Audio community and a true nitpicker, always looking for the “best-value-for-money” headphones.