48+ iPhone Users & Sales Statistics (New Data 2023)

There are almost 1.6 billion iPhone users worldwide, and the number keeps growing.

iPhone sales bring around half of Apple’s revenue, with the United States being the biggest market.

Find more:

• How many iPhone models were among the top 10 selling smartphones?
• Which iPhone is the third most sold phone in history?

Get your answer and other fascinating iPhone facts down below.

How many people use iPhones

Percentage of iPhone users in the US

How many iPhones have been sold

What was iPhone’s revenue per year

How many iPhones are there in the world

Apple App Store downloads (per year)

There have been 13 iPhone series that have made Apple the second largest smartphone manufacturer in the world if we look at sales.

iPhone Statistics (Top Picks)

• There are almost 1.6 billion users of iPhones in the world.
• 124.7 million iPhone users are in the US alone.
• iPhones have a 23% global market share, with a bigger 46.9% market share in the US.
• Apple shipped 224.7 million iPhones globally in 2022, 13.2 million less than in 2021.
• Apple earned $197 billion from selling iPhones in 2021, which represents 52.1% of the total company’s revenue.
• iPhone 6 sold 222.4 million units and is the third most successful phone in terms of sales in history.
• Seven iPhones were among the top 10 best-selling smartphones of 2021.

How Many People Use iPhones?

• Almost 1.6 billion people use iPhones in 2023.

In 2020, the number of iPhone users worldwide reached 1 billion for the first time. Today, it’s closing towards 2 billion if the trend continues.

Here’s a breakdown of how many people use iPhones:

What country has the most iPhone users?

Japan has the most iPhone users per region (70%).

It’s followed by North America (US & Canada) with 56%, and Sweden with 54%.

Bangladesh and Madagascar have the least number of iPhone users.

iPhone mobile phone users only represent 1% in those two countries.

As of 2017, there are fewer new iPhone users compared to iPhone upgraders.

iPhone upgrader is someone who already owned an iPhone and upgraded to a new model.

Less people decide to switch to iPhone compared to the years before 2017. Now the majority of iPhones represent previous owners who wish to upgrade.

(Above Avalon)

How many Americans use iPhones?

There are 124.7 million iPhone users in the US in 2022.

In 2021, 116.3 million Americans had an iPhone. In 2020, that number was 113.5 million.

How many UK iPhone users are there?

In the UK, there are 19.7 million iPhone users.

However, Android smartphones are still in the lead, representing 28.9 million users.

Meaning Apple has a 40.4% market share in the UK, whereas Android has a 59.4% share.

(eMarketer)

iPhone Market Share

• Apple’s iPhone global market share was 23% in Q4 2022.

iPhone market share in China?

Apple iPhone’s market share in China was 16% in 2021.

That represents 47% year-on-year growth.

In Q4 2021, the total market share was 23% (with a 32% year-on-year growth rate).

How many Chinese have iPhones?

Around 107 million Chinese use iPhones, that’s more than 73.7 million in 2020.

Here’s a table of smartphone market share in China in 2021 & 2020:

Percentage of iPhone users in the US

48.7% of smartphone users in the US had an iPhone in 2022.

The market share is slowly but constantly rising.

iPhone vs. Android market share

Apple’s iPhone has 23% of the global market share, whereas the remaining belongs to Android and other small mobile operating systems.

(Counterpoint 2)

How many people have iPhones vs. Android?

In the US, more people (51.4%) used Apple iOS than Android smartphones in November 2022.

However, the market share gap isn’t that big, with Android following right behind with a 48.2% share.

Apple iPhone market share in the US:

Around 50% of smartphones shipped in the US in Q3 2022 were iPhones.

Here is an updated table of the iPhone’s shipments market share in the US:

Markets with the smallest iOS smartphone share are Asia, Africa, and South America.

iPhone Demographic Statistics

• Females represent 51% of iPhone users in 2019.

The remaining 49% are men.

(Statista 3)

Most common iPhone user age group

44% of iPhone users in 2019 came from the 16-24 age group.

Around 30% of users in the same group prefer Android.

(Statista 4)

Approximately 30% of iPhone users in the US also own an Apple Watch.

(Counterpoint 8)

Here are more Apple Watch statistics.

How Many iPhones Have Been Sold So Far?

• The estimates are that more than 2.4 billion iPhones have been sold since the release and up to 2023.

Apple shipped 70 million iPhones in Q4 2022.

That’s 11.9 million less than in Q4 2021 (81.9 million) and in Q4 2020 (81.9 million). In Q1 2022, Apple shipped only 59 million units.

Ever since 2011, the huge increase in Q4 of every year is common for Apple.

iPhone shipments

In 2022, 224.7 million units of iPhones were shipped globally.

That is 13.2 million units less compared to the record number of iPhone shipments for Apple in 2021.

Apple plans to produce 220 million iPhones in 2022.

(Bloomberg)

iPhone Revenue

What was iPhone revenue per year?

Apple earned $196.3 billion in 2022 from iPhone sales.

That means Apple earned exactly the same from iPhone sales as in 2021.

Apple has sold 1.5 billion iPhones since its introduction in 2007.

In Q4 2022, Apple made $42.63 billion in revenue from selling iPhones.

(Statista 6)

Apple predicts $4 billion to $8 billion lesser sales in Q1 2022 due to epidemic lockdowns on production lines in China.

(Bloomberg 2)

Read similar data on AirPods revenue.

What percentage of Apple’s revenue come from iPhone sales?

iPhone sales represented 49.8% of total Apple’s revenue in 2022.

iPhone sales by model – What are the top-selling iPhone models?

iPhone 6 is the best-selling Apple smartphone, with 222.4 million units sold.

It’s also the third best-selling smartphone of all time.

The next is the iPhone 6S and 6S Plus, with 174.1 million units sold.

(TheStreet) (Telegraph)

iPhone’s average selling price in the US

iPhone’s expected average selling price in the US is $944.

In 2020, the average selling price was $809.

On the other hand, the average global selling price is $825, which is 14% higher than a year before.

(Counterpoint 4)

How Many iPhones are There in the World?

• From 2007 to 2018, Apple sold 2.2 billion iPhones worldwide.

Since Apple doesn’t share its sales numbers anymore, there’s no official data after 2018.

(Lifewire)

What percentage of phones are iPhones?

iPhones hold 23% of the global market share as of Q4 2022.

(Counterpoint 2)

What are the best-selling smartphones in 2022?

5 out of 10 best-selling smartphones in April 2022 globally were iPhones.

Apple iPhone 13 was the best-selling smartphone in April 2022. It now has a 5.5% market share.

Apple held the largest global smartphone market share in Q4 2020.

Smartphone market share in Q4 2020:

Do People Buy More iPhones or Android Smartphones?

• Android smartphones are still more popular worldwide.

However, in some markets like the US, iPhones already represent the majority of smartphone purchases.

(Gartner)

• Apple iPhone leads in premium smartphone market.

60% of all premium smartphone purchases in 2021 are iPhones.

iOS market share vs. Android market share worldwide

iOS holds a 27.63% global market share in January 2023, compared to Android’s 71.74%.

Here’s a table of mobile operating system market share in January 2023:

In Europe, iOS has a 35.87% share, while Android has a 63.58% share.

iOS market share vs. Android market share in the US

iOS is the leading OS in the US, representing 57.78% of the market in January 2023.

Android owns 41.84% of the market, with only 0.36% representing alternative operating systems.

iOS covers 54.1% of the North American market, whereas Android has 45.6% of the market.

What version of iOS is most used right now?

31.19% of global users have iOS 16.1, while only 19.91% have (currently) the latest version, 16.2.

The data is from January 2023, so the numbers might be different.

How many Apple users have an iPhone?

While there are no exact Apple user numbers, Apple’s CEO Tim Cook claims there are over 2 billion active Apple devices worldwide in Q1 2023.

In 2022, there were 1.57 billion active iPhones.

Not all Apple devices are iPhones; under devices, we count Apple Watches and iPads.

(MacRumors 2, Apple)

Apple App Store Downloads

• In 2022, 32.6 billion apps were installed on iOS devices worldwide.

That represents a 0.9% increase in downloads over 2021.

Throughout 2022, Google Play accounted for 125.9 billion downloads, 93.3 billion more than App Store.

Combining downloads from Apple with Android devices from the same time period, that’s 36.5 billion downloads.

Here’s the number of apps downloaded from the App Store, by year:

• The first quarter of 2022 also saw the record in-app spending, with global numbers reaching $32.5 billion.

Users spent $21.8 billion (a 5.8% increase over last year) in the App Store, whereas Google Play users spent $10.7 billion (-8.5% decrease over the previous year).

In Q1 2021, App Store users spent $20.6 billion, whereas Google Play users spent $11.7 billion.

Comparing the App Store and Google Play users, those using Apple are willing to spend much more.

Most downloaded iPhone app

Worldwide, WhatsApp Messenger was the most downloaded app for iPhone in February 2022, generating 10.2 million downloads.

Wordle was the close second with 10.18 million downloads.

(Statista 7)

Wordle! was the most downloaded app for iPhone in the US in February 2022, accounting for 6.5 million downloads.

The second one was TikTok, with 4.4 million downloads.

(Statista 7)

Most popular iPhone apps worldwide in 2022, by revenue.

iOS users downloaded 2.1 billion gaming apps in Q3 2022, the same exact number of downloads as in Q3 2021.

Likewise, Google Play users downloaded 11.6 billion gaming apps in Q3 2022 and Q3 2021.

App Store users spent $12.9 billion on gaming apps in Q1 2022.

That’s a -2.3% decrease over the last year.

On the other hand, Google Play users spent $8.1 billion (an -13.8 decrease over the last year).

What country is the largest iOS market for apps?

The United States are the biggest iOS app market in terms of downloads.

63% of all app downloads in the US (App Store and Google Play combined) come from App Store.

The second biggest market for iOS apps is Japan, with 61% of downloads coming from the App Store in 2019.

Followed by the UK, where iOS app downloads represent 50% of all app downloads.

In other countries, Google Play downloads are still prevalent.

(Apptweak)

Here’s a table of App Store vs. Google Play downloads per country:

Most downloaded iOS apps rankings 2022

TikTok was the most downloaded app on the App Store in Q4 2022.

Top-grossing apps in the App Store in Q3 2022.

Most downloaded gaming app in the App Store in Q4 2022.

Top-grossing gaming apps in the App Store in Q3 2022.

The first iPhone was launched in 2007.

It came in 4GB and 8GB versions. Next year’s iPhone 3G already offered 16GB storage capacity.

Read more:

• Consumer electronics industry statistics

Conclusion

iPhone sales represent around half of Apple’s revenue, and Apple is making sure it’s doing well, reaching into new regions to grow its market share even further.

With more than 1.6 billion iPhone users worldwide, you can be sure to see some even more fascinating facts and iPhone stats about Apple’s smartphone.

Do you have an iPhone? Will you keep using iPhones or have you tried switching to Android?

Let us know down in the comments.

Sources: Above Avalon, Statista, Statista 2, Statista 3, Statista 4, Statista 6, Statista 7, Statista 8, eMarketer, Counterpoint, Counterpoint 2, Counterpoint 3, Counterpoint 4, Counterpoint 5, Counterpoint 6, MacRumors, MacRumors, Bloomberg, Bloomberg 2, Macrotrends, TheStreet, Telegraph, Wikipedia, Lifewire, Finances Online, Statcounter, Statcounter 2, Sensor Tower, Sensor Tower 2, Gartner, Apptweak

Counterpoint 8, Apple Watch Attach Rate reached 30% in North America in H1 2022. Published Oct 14, 2022. Accessed Feb 20, 2023.

Counterpoint 9, 2022 Global Smartphone Shipments Lowest Since 2013. Published Feb 3, 2023. Accessed Feb 20, 2023.

Counterpoint 10, Premium Smartphone Average Selling Price Reaches Record Q2 High. Published Sep 1, 2023. Accessed Feb 20, 2023.

Counterpoint 11, China Smartphone Shipments Market Data (Q3 2021 – Q4 2022). Published Feb 18, 2023. Accessed Feb 21, 2023.

Counterpoint 12, US Smartphone Shipments Market Data (Q2 2021 – Q3 2022). Published Dec 23, 2022. Accessed Feb 21, 2023.

Financial Times, Apple set to break average iPhone price record twice in coming months. Accessed Feb 20, 2023.

Apple, Apple reports first quarter results. Published Feb 2, 2023. Accessed Feb 20, 2023.

Sensor Tower 3, Q2 2022: Store Intelligence Data Digest. Published 2022. Accessed Feb 20, 2023

Sensor Tower 4, Global App Revenue Declined 5% Year-Over-Year to $31.6 Billion in Q3 2022. Published September 2022. Accessed Feb 20, 2023

Sensor Tower 5, Q4 2022: Store Intelligence Data Digest. Published 2022. Accessed Feb 20, 2023

Statista 9, Subscriber share held by smartphone operating systems in the United States from 2012 to 2022. Published Jan 3, 2023. Accessed Feb 20, 2023.