There are more than 1.2 billion iPhone users worldwide, and the number keeps growing.
iPhone sales bring around half of Apple’s revenue, with the United States being the biggest market.
Find out more:
- How many iPhone models were among the top 10 selling smartphones in 2021?
- Which iPhone is the third most sold phone in history?
Get your answer and other fascinating iPhone facts down below.
iPhone Usage Statistics (2022)
Percentage of iPhone users in the US
How many iPhones have been sold
What was iPhone’s revenue per year
How many iPhones are there in the world
Apple App Store downloads (per year)
iPhone Statistics (Top Picks)
- There are more than 1.2 billion active iPhones in the world, with 118.1 million users in the US alone.
- iPhones have an 18% global market share, with a bigger than 46.9% market share in the US.
- Apple shipped 237.9 million iPhones globally in 2021.
- Apple earned $197 billion from selling iPhones in 2021, which represents 52.1% of the total company’s revenue.
- iPhone 6 sold 222.4 million units and is the third most successful phone in terms of sales in history.
- Seven iPhones were among the top 10 best-selling smartphones of 2021.
How many people have iPhones?
As of 2021, there are more than 1.2 billion active iPhones worldwide.
In 2020, the number of iPhone users worldwide reached 1 billion for the first time.
Year | Number of active iPhone users worldwide |
2021 | 1.2 billion |
2020 | 1 billion |
2019 | 948 million |
2018 | 888 million |
2017 | 814 million |
2016 | 710 million |
2015 | 569 million |
2014 | 442 million |
2013 | 329 million |
2012 | 206 million |
2011 | 115 million |
2010 | 60 million |
2009 | 28 million |
2008 | 11 million |
Japan has the most iPhone users per region (70%).
It’s followed by North America (US & Canada) with 56%, and Sweden with 54%.
Country | Percentage of iPhone users |
Japan | 70% |
US | 56% |
Canada | 56% |
Sweden | 54% |
Kuwait | 31% |
Morocco | 28% |
Bangladesh and Madagascar have the least number of iPhone users.
iPhone mobile phone users only represent 1% in those two countries.
Country | Percentage of iPhone users |
Bangladesh | 1% |
Madagaskar | 1% |
Poland | 2% |
Syria | 2% |
Bolivia | 4% |
As of 2017, there are fewer new iPhone users compared to iPhone upgraders.
iPhone upgrader is a person that already owned an iPhone and upgraded to a new model.
Less people decide to switch to iPhone compared to the years before 2017. Now the majority of iPhones represent previous owners who wish to upgrade.
(Above Avalon)
How many Americans have iPhones?
There are 118.1 million iPhone users in the US in 2022.
In 2021, 116.3 million Americans had an iPhone. In 2020, that number was 113.5 million.
Year | Number of iPhone users in the US |
2022 | 118.1 million |
2021 | 116.3 million |
2020 | 113.5 million |
iPhone market share in China / How many Chinese have iPhones?
Apple iPhone’s market share in China was 16% in 2021.
That represents 47% year-on-year growth.
In Q4 2021, the total market share was 23% (with a 32% year-on-year growth rate).
Smartphone market share in China in 2021 & 2020:
Brand | Market share in 2021 | Market share in 2020 |
Vivo | 22% | 17% |
Oppo | 21% | 16% |
Apple | 16% | 11% |
Xiaomi | 10% | 10% |
HONOR | 10% | 10% |
Huawei | 10% | 31% |
realme | 3% | 1% |
Others | 4% | 4% |
Percentage of people who have iPhones
Apple’s global iPhone market share was 18% in Q1 2022.
Quarter of the year | iPhone’s global market share |
Q1 2022 | 18% |
Q4 2021 | 22% |
Q3 2021 | 14% |
Q2 2021 | 15% |
Q1 2021 | 17% |
Q4 2020 | 21% |
Q3 2020 | 11% |
Q2 2020 | 14% |
Q1 2020 | 14% |
Q4 2019 | 18% |
Q3 2019 | 12% |
Q2 2019 | 10% |
Q1 2019 | 12% |
Percentage of iPhone users in the US
46.9% of smartphone users in the US had an iPhone in 2021.
The market share is slowly but constantly rising.
Year | Percentage of US users |
2021 | 46.9% |
2020 | 45.3% |
2019 | 45.2% |
2018 | 45.1% |
2017 | 44.2% |
2016 | 43.5% |
2015 | 43.3% |
2014 | 42.3% |
iPhone vs. Android market share / How many people have iPhones vs. Android?
Apple iPhone only has 18% of the global market share, whereas the remaining belongs to Android and other small mobile operating systems.
(Counterpoint 2)
In the US, more people (52.75%) used iPhones than Android smartphones in 2021.
However, the market share gap isn’t that big.
In Q1 2022, iPhone’s market share is 50%.
Apple iPhone market share in the US:
Quarter of the year | US market share |
Q1 2022 | 50% |
Q4 2021 | 56% |
Q3 2021 | 47% |
Q2 2021 | 53% |
Q1 2021 | 55% |
Q4 2020 | 65% |
Q3 2020 | 40% |
Q2 2020 | 46% |
Q1 2020 | 46% |
Q4 2019 | 49% |
Q3 2019 | 42% |
Q2 2019 | 41% |
Q1 2019 | 39% |
Q4 2018 | 47% |
Q3 2018 | 39% |
Q2 2018 | 40% |
Q1 2018 | 40% |
Q4 2017 | 45% |
Q3 2017 | 34% |
Q2 2017 | 29% |
Q1 2017 | 33% |
Q4 2016 | 39% |
Q3 2016 | 34% |
Q2 2016 | 30% |
Q1 2016 | 33% |
In the UK, there are 19.7 million iPhone users.
However, Android smartphones are still in the lead, representing 28.9 million users.
Meaning Apple has a 40.4% market share in the UK, whereas Android has a 59.4% share.
(eMarketer)
Markets with the smallest iOS smartphone share are Asia, Africa, and South America.
Region | iPhone market share |
Asia | 18% |
Africa | 14% |
South America | 10% |
iPhone users by age, gender, any related demographic stats
Females represent 51% of iPhone users in 2019.
The remaining 49% are men.
(Statista 3)
44% of iPhone users in 2019 came from the 16-24 age group.
Around 30% of users in the same group prefer Android.
(Statista 4)
Around 10% of iPhone users also own an Apple Watch.
(Above Avalon 2)
How many iPhones have been sold?
Apple shipped 59 million iPhones in Q1 2022 (Statista 5).
That’s 22.9 million less than in Q4 2021 (81.9 million) and 0.5 million less compared to Q1 2021 (59.5 million). In Q1 2020, Apple shipped only 40 million units.
Ever since 2011, the huge increase in Q4 of every year is common for Apple.
Quarter of the year | Shipped iPhones | Global smartphone shipment share |
Q1 2022 | 59.0 million | 18% |
Q4 2021 | 81.9 million | 22% |
Q3 2021 | 48.0 million | 14% |
Q2 2021 | 48.9 million | 15% |
Q1 2021 | 59.5 million | 17% |
Q4 2020 | 81.9 million | 21% |
Q3 2020 | 41.7 million | 11% |
Q2 2020 | 37.5 million | 14% |
Q1 2020 | 40.0 million | 14% |
Q4 2019 | 72.3 million | 18% |
Q3 2019 | 44.8 million | 12% |
Q2 2019 | 36.5 million | 10% |
Q1 2019 | 42.0 million | 12% |
Q4 2018 | 65.9 million | 17% |
Q3 2018 | 46.9 million | 12% |
Q2 2018 | 41.3 million | 11% |
Q1 2018 | 52.2 million | 14% |
Q4 2017 | 77.3 million | 18% |
Q3 2017 | 46.7 million | 12% |
Q2 2017 | 41.0 million | 11% |
Q1 2017 | 50.8 million | 14% |
In 2021, 237.9 million units of iPhones were shipped globally.
That represents the record number of iPhone shipments for Apple.
Year | iPhones shipped globally | Difference |
2021 | 237.9 million | +18.3% |
2020 | 201.1 million | +2.8% |
2019 | 195.6 million | -5.1% |
2018 | 206.2 million | -4.4% |
2017 | 215.8 million | +0.3% |
2016 | 215.2 million | -7% |
2015 | 231.5 million | +20.2% |
2014 | 192.6 million | +25.5% |
2013 | 153.4 million | +12.9% |
2012 | 135.8 million | +46% |
2011 | 93 million | +95.8% |
2010 | 47.5 million | +90.7% |
2009 | 24.9 million | +90.1% |
2008 | 13.1 million | +254% |
2007 | 3.7 million |
Apple plans to produce 220 million iPhones in 2022.
(Bloomberg)
What was iPhone revenue per year?
Apple earned $197 billion in 2021 from iPhone sales.
That represents 35% year-on-year growth.
Year | Revenue from iPhone sales | Difference |
2021 | $197 billion | +34.9% |
2020 | $146 billion | +0.7% |
2019 | $145 billion | -7% |
2018 | $156 billion | +4.7% |
2017 | $149 billion |
Apple has sold 1.5 billion iPhones since its introduction in 2007.
In Q2 2022, Apple made $50.57 billion in revenue from selling iPhones.
(Statista 6)
Apple predicts $4 billion to $8 billion lesser sales in Q1 2022 due to epidemic lockdowns on production lines in China.
(Bloomberg 2)
What percentage of Apple’s revenue come from iPhone sales?
iPhone sales represented 52.1% of total Apple’s revenue in 2021.
Year | Apple revenue | iPhone sales revenue | Percentage of Apple’s revenue from iPhone’s sales |
2021 | $378.35 billion | $197 billion | 52.1% |
2020 | $294.13 billion | $146 billion | 49.6% |
2019 | $267.68 billion | $145 billion | 54.2% |
2018 | $261.61 billion | $156 billion | 59.6% |
2017 | $239.17 billion | $149 billion | 62.3% |
iPhone sales by model – What are the top-selling iPhone models?
iPhone 6 is the best-selling Apple smartphone, with 222.4 million units sold.
It’s also the third best-selling smartphone of all time.
The next is the iPhone 6S and 6S Plus, with 174.1 million units sold.
(TheStreet) (Telegraph)
Ranking | iPhone model | Units sold |
1. | iPhone 6 & 6 Plus | 222.4 million |
2. | iPhone 6S & 6S Plus | 174.1 million |
3. | iPhone 5S | 164.5 million |
4. | iPhone 7 | 159.9 million |
5. | iPhone 11 (all versions) | 159.2 million |
6. | iPhone XS, XS Max, and XR | 151.1 million |
7. | iPhone 5 | 146.2 million |
8. | iPhone 8 & 8 Plus | 124.7 million |
iPhone’s average selling price in the US
iPhone’s average selling price in the US is $873.
In 2020, the average selling price was $809.
(Axios)
On the other hand, the average global selling price is $825, which is 14% higher than a year before.
(Counterpoint 4)
How many iPhones are there in the world?
From 2007 to 2018, Apple sold 2.2 billion iPhones worldwide.
Since Apple doesn’t share its sales numbers anymore, there’s no official data after 2018.
(Lifewire)
What percentage of phones are iPhones?
iPhones hold 18% of the global market share as of Q1 2022.
(Counterpoint 2)
What are the best-selling smartphones in 2021?
7 out of 10 best-selling smartphones in 2021 globally were iPhones.
Ranking | Smartphone model | Market share in 2021 |
1. | iPhone 12 | 2.9% |
2. | iPhone 12 Pro Max | 2.2% |
3. | iPhone 13 | 2.1% |
4. | iPhone 12 Pro | 2.1% |
5. | iPhone 11 | 2.0% |
6. | Samsung Galaxy A12 | 2.0% |
7. | Xiaomi Redmi 9A | 1.9% |
8. | iPhone SE 2020 | 1.6% |
9. | iPhone 13 Pro Max | 1.3% |
10. | Xiaomi Redmi 9 | 1.1% |
The first 3 iPhones on the list contributed 41% of all Apple sales in 2021.
Apple iPhone 13 was the best-selling smartphone in April 2022. It now has a 5.5% market share.
(Counterpoint 6)
Apple held the largest global smartphone market share in Q4 2020.
Smartphone market share in Q4 2020:
Brand | Market share in Q4 2020 | Market share in Q1 2020 |
Apple | 23.4% | 13.3% |
Samsung | 19.1% | 21.1% |
Xiaomi | 11.2% | 10.7% |
Oppo | 8.8% | 9.0% |
Huawei | 8.4% | 17.8% |
Others | 29.1% | 28.1% |
Do people buy more iPhones or Android smartphones?
Android smartphones are still more popular worldwide.
However, in some markets like the US, iPhones already represent the majority of smartphone purchases.
(Gartner)
Apple iPhone leads in premium smartphone market.
60% of all premium smartphone purchases in 2021 are iPhones.
Premium brand | 2020 | 2021 |
Apple | 55% | 60% |
Samsung | 20% | 17% |
Huawei | 13% | 6% |
Xiaomi | 3% | 5% |
Oppo | 2% | 4% |
Vivo | 2% | 3% |
Others | 5% | 5% |
iOS market share vs. Android market share worldwide
iOS holds a 27.83% global market share, compared to Android’s 71.45%.
Here’s a table of mobile operating system market share:
Mobile operating system | Global market share |
iOS | 27.83% |
Android | 71.45% |
Samsung OS | 0.41% |
KaiOS | 0.12% |
Unknown | 0.12% |
Nokia Unknown | 0.01% |
In Europe, iOS has a 31.43% share, while Android has a 67.79% share.
Mobile operating system | EU market share |
iOS | 31.43% |
Android | 67.79% |
Samsung OS | 0.71% |
Windows | 0.04% |
Unknown | 0.01% |
Nokia Unknown | 0.01% |
iOS market share vs. Android market share in the US
iOS is the leading OS in the US, representing 57.43% of the market in 2022.
Android owns 42.29% of the market, with only 0.26% representing alternative operating systems.
Mobile operating system | US market share |
iOS | 57.43% |
Android | 42.29% |
Samsung OS | 0.24% |
Windows | 0.01% |
KaiOS | 0.01% |
Other | 0% |
iOS covers 54.1% of the North American market, whereas Android has 45.6% of the market.
Mobile operating system | North American market share |
iOS | 54.1% |
Android | 45.6% |
Samsung OS | 0.27% |
Windows | 0.02% |
KaiOS | 0.01% |
Unknown | 0.01% |
What version of iOS is most used right now?
60.84% of global users have iOS 15.4, while only 5.95% have a version 15.5.
The data is from May 2022, so the numbers might be different.
iOS version | People using the version globally | In the US | In EU | In Asia |
iOS 15.5 | 5.95% | 6.49% | 6.28% | 5.27% |
iOS 15.4 | 60.84% | 67.56% | 63.1% | 53.24% |
iOS 15.3 | 5.93% | 5.68% | 6.13% | 6.16% |
iOS 15.2 | / | 1.82% | / | / |
iOS 14.8 | 5.13% | 5.19% | 5.26% | 5.04% |
iOS 14.7 | 2.64% | 2.09% | 2.62% | 3.22% |
iOS 12.5 | 3.28% | / | 3.1% | 4.77% |
How many Apple users have an iPhone?
While there are no exact Apple user numbers, Apple’s CEO Tim Cook claimed there are over 1.8 billion active Apple devices worldwide in Q1 2022.
In 2021, there were 1.2 billion active iPhones.
Not all Apple devices are iPhones, under devices we count Apple Watches and iPads.
(MacRumors 2)
Apple App Store downloads
In Q1 2022, 8.5 billion apps were installed on iOS devices worldwide.
That represents a 1.2% increase in downloads over last year.
In Q1 2021, there were 8.5 billion downloads from App Store and 28 billion from Google Play.
Combining downloads from Apple with Android devices from the same time period, that’s 36.5 billion downloads.
Here’s the number of apps downloaded from the App Store, by year:
Year | Number of downloads from App Store |
2021 | 32.3 billion |
2020 | 34.4 billion |
2019 | 30.7 billion |
2018 | 29.6 billion |
2017 | 27.8 billion |
2016 | 26 billion |
The first quarter of 2022 also saw the record in-app spending, with global numbers reaching $32.5 billion.
Users spent $21.8 billion (5.8% increase over last year) in the App Store, whereas Google Play users spent $10.7 billion (-8.5% decrease over the previous year).
In Q1 2021, App Store users spent $20.6 billion, whereas Google Play users spent $11.7 billion.
Comparing the App Store and Google Play users, those using Apple are willing to spend much more.
Year | Amount spent in App Store |
2021 | $85.1 |
2020 | $72.3 |
2019 | $55.5 |
2018 | $46.6 |
Worldwide, WhatsApp Messenger was the most downloaded app for iPhone in February 2022, generating 10.2 million downloads.
Wordle was the close second with 10.18 million downloads.
(Statista 7)
Wordle! was the most downloaded app for iPhone in the US in February 2022, accounting for 6.5 million downloads.
The second one was TikTok, with 4.4 million downloads.
(Statista 7)
Most popular iPhone apps worldwide in 2022, by revenue.
App | App’s revenue |
TikTok | $37.66 million |
Tinder | $23.68 million |
Honor of Kings | $22.27 million |
Uma Musume Pretty Derby | $19.56 million |
Game for Peace | $18.49 million |
Genshin Impact | $17.64 million |
Monster Strike | $16.59 million |
Dragon Ball Z Dokkan Battle | $15.90 million |
Roblox | $15.49 million |
Disney+ | $14.9 million |
iOS users downloaded 2.3 billion gaming apps in Q1 2022, the same exact number of downloads as in Q1 2021.
On the other hand, Google Play users downloaded 12.1 billion gaming apps in Q1 2022 and 11.8 billion gaming apps in Q1 2021.
Downloads | Q1 2022 | Q1 2021 |
App Store | 2.3 billion | 2.3 billion |
Google Play | 12.1 billion | 11.8 billion |
App Store users spent $12.9 billion on gaming apps in Q1 2022.
That’s a -2.3% decrease over the last year.
On the other hand, Google Play users spent $8.1 billion (an -13.8 decrease over the last year).
In-app spending | Q1 2022 | Q1 2021 |
App Store | $12.9 billion | $13.2 billion |
Google Play | $8.1 billion | $9.4 billion |
What country is the largest iOS market for apps?
The United States are the biggest iOS app market in terms of downloads.
63% of all app downloads in the US (App Store and Google Play combined) come from App Store.
The second biggest market for iOS apps is Japan, with 61% of downloads coming from the App Store in 2019.
Followed by the UK, where iOS app downloads represent 50% of all app downloads.
In other countries, Google Play downloads are still prevalent.
(Apptweak)
Here’s a table of App store vs Google Play downloads per country:
Country | Downloads from App Store | Downloads from Google Play |
United States | 63% | 37% |
Japan | 61% | 39% |
United Kingdom | 50% | 50% |
Russia | 22% | 78% |
Vietnam | 21% | 79% |
Turkey | 17% | 83% |
Mexico | 10% | 90% |
Brazil | 9% | 91% |
Indonesia | 3% | 97% |
India | 2% | 98% |
GLOBAL AVERAGE | 26% | 74% |
Most downloaded iOS apps rankings 2021
TikTok was the most downloaded app on the App Store in 2021.
Ranking | App |
1. | TikTok |
2. | YouTube |
3. | |
4. | |
5. | |
6. | Zoom |
7. | Google Maps |
8. | Messenger |
9. | CapCut |
10. | Gmail |
Top-grossing apps in the App Store in 2021.
Ranking | App |
1. | TikTok |
2. | YouTube |
3. | Tinder |
4. | Tencent Video |
5. | iQIYI |
6. | Disney+ |
7. | Piccoma |
8. | QQ Music |
9. | Youku |
10. | Netflix |
Most downloaded gaming app in the App Store in 2021.
Ranking | App |
1. | PUBG Mobile |
2. | Project Makeover |
3. | Roblox |
4. | Subway Surfers |
5. | Call of Duty: Mobile |
6. | Among Us |
7. | Count Masters |
8. | Honor of Kings |
9. | LoL: Wild Rift |
10. | Water Sort Puzzle |
Top-grossing gaming apps in the App Store in 2021.
Ranking | App |
1. | Honor of Kings |
2. | PUBG Mobile |
3. | Genshin Impact |
4. | Roblox |
5. | 3 Kingdoms Tactics |
6. | Fantasy WW Journey |
7. | Pokémon GO |
8. | Candy Crush Saga |
9. | Uma Musume |
10. | Rise of Kingdoms |
The first iPhone was launched in 2007.
It came in 4GB and 8GB versions. Next year’s iPhone 3G already offered 16GB storage capacity.
Year | iPhones released |
2007 | iPhone |
2008 | iPhone 3G |
2009 | iPhone 3GS |
2010 | iPhone 4 |
2011 | iPhone 4S |
2012 | iPhone 5 |
2013 | iPhone 5S, iPhone 5C |
2014 | iPhone 6, 6+ |
2015 | iPhone 6S, 6S+ |
2016 | iPhone 7, 7+ |
2017 | iPhone 8, 8 Plus, X |
2018 | iPhone XS, XS Max, XR |
2019 | iPhone 11, 11 Pro, 11 Pro Max |
2020 | iPhone 12 Mini, 12, 12 Pro, 12 Pro Max |
2021 | iPhone 13 Mini, 13, 13 Pro, 13 Pro Max |
Sources: Above Avalon, Above Avalon 2, Statista, Statista 2, Statista 3, Statista 4, Statista 5, Statista 6, Statista 7, Statista 8, eMarketer, Counterpoint, Counterpoint 2, Counterpoint 3, Counterpoint 4, Counterpoint 5, Counterpoint 6, Counterpoint 7, MacRumors, MacRumors, Bloomberg, Bloomberg 2, Macrotrends, TheStreet, Telegraph, Wikipedia, Axios, Lifewire, Finances Online, Statcounter, Statcounter 2, Sensor Tower, Sensor Tower 2, Gartner, Apptweak
Conclusion
iPhone sales represent around half of Apple’s revenue, and Apple is making sure it’s doing well, reaching into new regions to grow its market share even further.
With more than 1.2 billion iPhone users worldwide, you can be sure to see some even more fascinating facts and iPhone stats about Apple’s smartphone.
Do you have an iPhone? Will you keep using iPhones or have you tried switching to Android?
Let us know down in the comments.