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48+ iPhone Users & Sales Statistics (New Data 2022)

Last updated: 1 month ago
8 min read

There are more than 1.2 billion iPhone users worldwide, and the number keeps growing.

iPhone sales bring around half of Apple’s revenue, with the United States being the biggest market.

Find more:

  • How many iPhone models were among the top 10 selling smartphones?
  • Which iPhone is the third most sold phone in history?

Get your answer and other fascinating iPhone facts down below.

iPhone in hands

How many people use iPhones

Percentage of iPhone users in the US

How many iPhones have been sold

What was iPhone’s revenue per year

How many iPhones are there in the world

Apple App Store downloads (per year)

There have been 13 iPhone series and have made Apple the second largest smartphone manufacturer in the world if we look at sales.

iPhone Statistics (Top Picks)

  • There are more than 1.2 billion users of iPhones in the world.
  • 118.1 million iPhone users are in the US alone.
  • iPhones have an 18% global market share, with a bigger than 46.9% market share in the US.
  • Apple shipped 237.9 million iPhones globally in 2021.
  • Apple earned $197 billion from selling iPhones in 2021, which represents 52.1% of the total company’s revenue.
  • iPhone 6 sold 222.4 million units and is the third most successful phone in terms of sales in history.
  • Seven iPhones were among the top 10 best-selling smartphones of 2021.

How many people use iPhones?

More than 1.2 billion people use iPhones as of 2022.

There are more than 1.2 billion iPhones worldwide

In 2020, the number of iPhone users worldwide reached 1 billion for the first time.

Here’s a breakdown of many many people use iPhones:

YearNumber of active
iPhone users worldwide
20211.2 billion
20201 billion
2019948 million
2018888 million
2017814 million
2016710 million
2015569 million
2014442 million
2013329 million
2012206 million
2011115 million
201060 million
200928 million
200811 million
(Above Avalon)

Japan has the most iPhone users per region (70%).

It’s followed by North America (US & Canada) with 56%, and Sweden with 54%.

CountryPercentage of
iPhone users
Japan70%
US56%
Canada56%
Sweden54%
Kuwait31%
Morocco28%
(Finances Online)

Bangladesh and Madagascar have the least number of iPhone users.

iPhone mobile phone users only represent 1% in those two countries.

CountryPercentage of
iPhone users
Bangladesh1%
Madagaskar1%
Poland2%
Syria2%
Bolivia4%
(Finances Online)

As of 2017, there are fewer new iPhone users compared to iPhone upgraders.

iPhone upgrader is a person that already owned an iPhone and upgraded to a new model.

Less people decide to switch to iPhone compared to the years before 2017. Now the majority of iPhones represent previous owners who wish to upgrade.

(Above Avalon)

How many Americans use iPhones?

There are 118.1 million iPhone users in the US in 2022.

More than 118.1 million Americans use an iPhone

In 2021, 116.3 million Americans had an iPhone. In 2020, that number was 113.5 million.

YearNumber of iPhone users in the US
2022118.1 million
2021116.3 million
2020113.5 million
(Statista) (eMarketer)

iPhone market share in China?

Apple iPhone’s market share in China was 16% in 2021.

That represents 47% year-on-year growth.

In Q4 2021, the total market share was 23% (with a 32% year-on-year growth rate).

How many Chinese have iPhones?

Around 107 million Chinese use iPhones, that’s more than 73.7 million in 2020.

Here’s a table of smartphone market share in China in 2021 & 2020:

BrandMarket share in 2021Market share in 2020
Vivo22%17%
Oppo21%16%
Apple16%11%
Xiaomi10%10%
HONOR10%10%
Huawei10%31%
realme3%1%
Others4%4%
(Counterpoint)

Percentage of people who have iPhones

Apple’s global iPhone market share was 18% in Q1 2022.

Quarter of the yeariPhone’s global market share
Q1 202218%
Q4 202122%
Q3 202114%
Q2 202115%
Q1 202117%
Q4 202021%
Q3 202011%
Q2 202014%
Q1 202014%
Q4 201918%
Q3 201912%
Q2 201910%
Q1 201912%
(Counterpoint 2)

Percentage of iPhone users in the US

46.9% of smartphone users in the US had an iPhone in 2021.

The market share is slowly but constantly rising.

YearPercentage of US users
202146.9%
202045.3%
201945.2%
201845.1%
201744.2%
201643.5%
201543.3%
201442.3%
(Statista 2)

iPhone vs. Android market share

Apple’s iPhone has 18% of the global market share, whereas the remaining belongs to Android and other small mobile operating systems.

(Counterpoint 2)

How many people have iPhones vs. Android?

In the US, more people (52.75%) used iPhones than Android smartphones in 2021.

However, the market share gap isn’t that big. 

In Q1 2022, iPhone’s market share is 50%.

Apple iPhone US market share

Apple iPhone market share in the US:

Quarter of the yearUS market share
Q1 202250%
Q4 202156%
Q3 202147%
Q2 202153%
Q1 202155%
Q4 202065%
Q3 202040%
Q2 202046%
Q1 202046%
Q4 201949%
Q3 201942%
Q2 201941%
Q1 201939%
Q4 201847%
Q3 201839%
Q2 201840%
Q1 201840%
Q4 201745%
Q3 201734%
Q2 201729%
Q1 201733%
Q4 201639%
Q3 201634%
Q2 201630%
Q1 201633%
(Counterpoint 2)

In the UK, there are 19.7 million iPhone users.

There are 19.7 million users in the UK

However, Android smartphones are still in the lead, representing 28.9 million users.

Meaning Apple has a 40.4% market share in the UK, whereas Android has a 59.4% share.

(eMarketer)

Markets with the smallest iOS smartphone share are Asia, Africa, and South America.

RegioniPhone market share
Asia18%
Africa14%
South America10%
(MacRumors)

iPhone demographic statistics

Females represent 51% of iPhone users in 2019.

The remaining 49% are men.

(Statista 3)

44% of iPhone users in 2019 came from the 16-24 age group.

Around 30% of users in the same group prefer Android.

(Statista 4)

Around 10% of iPhone users also own an Apple Watch.

(Above Avalon 2)

How many iPhones have been sold so far?

The estimates are that more than 2.2 billion iPhones have been sold since the release and up to 2022.

Apple shipped 59 million iPhones in Q1 2022 (Statista 5).

That’s 22.9 million less than in Q4 2021 (81.9 million) and 0.5 million less compared to Q1 2021 (59.5 million). In Q1 2020, Apple shipped only 40 million units.

Ever since 2011, the huge increase in Q4 of every year is common for Apple.

Quarter of the yearShipped iPhonesGlobal smartphone
shipment share
Q1 202259.0 million18%
Q4 202181.9 million22%
Q3 202148.0 million14%
Q2 202148.9 million15%
Q1 202159.5 million17%
Q4 202081.9 million21%
Q3 202041.7 million11%
Q2 202037.5 million14%
Q1 202040.0 million14%
Q4 201972.3 million18%
Q3 201944.8 million12%
Q2 201936.5 million10%
Q1 201942.0 million12%
Q4 201865.9 million17%
Q3 201846.9 million12%
Q2 201841.3 million11%
Q1 201852.2 million14%
Q4 201777.3 million18%
Q3 201746.7 million12%
Q2 201741.0 million11%
Q1 201750.8 million14%
(Counterpoint 2)

In 2021, 237.9 million units of iPhones were shipped globally.

There are 19.7 million users in the UK

That represents the record number of iPhone shipments for Apple.

YeariPhones shipped globallyDifference
2021237.9 million+18.3%
2020201.1 million+2.8%
2019195.6 million-5.1%
2018206.2 million-4.4%
2017215.8 million+0.3%
2016215.2 million-7%
2015231.5 million+20.2%
2014192.6 million+25.5%
2013153.4 million+12.9%
2012135.8 million+46%
201193 million+95.8%
201047.5 million+90.7%
200924.9 million+90.1%
200813.1 million+254%
20073.7 million
(Counterpoint 3)

Apple plans to produce 220 million iPhones in 2022.

(Bloomberg)

What was iPhone revenue per year?

Apple earned $197 billion in 2021 from iPhone sales.

Revenue from iPhone sales per year

That represents 35% year-on-year growth.

YearRevenue from iPhone salesDifference
2021$197 billion+34.9%
2020$146 billion+0.7%
2019$145 billion-7%
2018$156 billion+4.7%
2017$149 billion
(Counterpoint 4)

Apple has sold 1.5 billion iPhones since its introduction in 2007.

In Q2 2022, Apple made $50.57 billion in revenue from selling iPhones.

(Statista 6)

Apple predicts $4 billion to $8 billion lesser sales in Q1 2022 due to epidemic lockdowns on production lines in China.

(Bloomberg 2)

Read similar data on AirPods revenue.

What percentage of Apple’s revenue come from iPhone sales?

iPhone sales represented 52.1% of total Apple’s revenue in 2021.

YearApple revenueiPhone sales
revenue
Percentage of
Apple’s revenue
from iPhone’s sales
2021$378.35 billion$197 billion52.1%
2020$294.13 billion$146 billion49.6%
2019$267.68 billion$145 billion54.2%
2018$261.61 billion$156 billion59.6%
2017$239.17 billion$149 billion62.3%
(Macrotrends) (Counterpoint 4)

iPhone sales by model – What are the top-selling iPhone models?

iPhone 6 is the best-selling Apple smartphone, with 222.4 million units sold.

iPhone 6 is the best selling iPhone of all time with over 222 million units sold

It’s also the third best-selling smartphone of all time.

The next is the iPhone 6S and 6S Plus, with 174.1 million units sold.

(TheStreet) (Telegraph)

RankingiPhone modelUnits sold
1.iPhone 6 & 6 Plus222.4 million
2.iPhone 6S & 6S Plus174.1 million
3.iPhone 5S164.5 million
4.iPhone 7159.9 million
5.iPhone 11 (all versions)159.2 million
6.iPhone XS, XS Max, and XR151.1 million
7.iPhone 5146.2 million
8.iPhone 8 & 8 Plus124.7 million
(TheStreet) (Telegraph) (Wikipedia)

iPhone’s average selling price in the US

iPhone’s average selling price in the US is $873.

In 2020, the average selling price was $809.

(Axios)

On the other hand, the average global selling price is $825, which is 14% higher than a year before.

(Counterpoint 4)

How many iPhones are there in the world?

From 2007 to 2018, Apple sold 2.2 billion iPhones worldwide.

Apple sold more than 2.2 billion iPhones worldwide

Since Apple doesn’t share its sales numbers anymore, there’s no official data after 2018.

(Lifewire)

What percentage of phones are iPhones?

iPhones hold 18% of the global market share as of Q1 2022.

(Counterpoint 2)

What are the best-selling smartphones in 2021?

7 out of 10 best-selling smartphones in 2021 globally were iPhones.

RankingSmartphone modelMarket share in 2021
1.iPhone 122.9%
2.iPhone 12 Pro Max2.2%
3.iPhone 132.1%
4.iPhone 12 Pro2.1%
5.iPhone 112.0%
6.Samsung Galaxy A122.0%
7.Xiaomi Redmi 9A1.9%
8.iPhone SE 20201.6%
9.iPhone 13 Pro Max1.3%
10.Xiaomi Redmi 91.1%
(Counterpoint 5)

The first 3 iPhones on the list contributed 41% of all Apple sales in 2021.

Apple iPhone 13 was the best-selling smartphone in April 2022. It now has a 5.5% market share.

(Counterpoint 6)

Apple held the largest global smartphone market share in Q4 2020.

Smartphone market share in Q4 2020:

BrandMarket share in Q4 2020Market share in Q1 2020
Apple23.4%13.3%
Samsung19.1%21.1%
Xiaomi11.2%10.7%
Oppo8.8%9.0%
Huawei8.4%17.8%
Others29.1%28.1%
(Finances Online)

Do people buy more iPhones or Android smartphones?

Android smartphones are still more popular worldwide.

However, in some markets like the US, iPhones already represent the majority of smartphone purchases.

(Gartner)

Apple iPhone leads in premium smartphone market.

60% of all premium smartphone purchases in 2021 are iPhones.

Premium brand20202021
Apple55%60%
Samsung20%17%
Huawei13%6%
Xiaomi3%5%
Oppo2%4%
Vivo2%3%
Others5%5%
(Couterpoint 7)

iOS market share vs. Android market share worldwide

iOS holds a 27.83% global market share, compared to Android’s 71.45%.

Here’s a table of mobile operating system market share:

Mobile operating systemGlobal market share
iOS27.83%
Android71.45%
Samsung OS0.41%
KaiOS0.12%
Unknown0.12%
Nokia Unknown0.01%
(Statcounter)

In Europe, iOS has a 31.43% share, while Android has a 67.79% share.

Mobile operating systemEU market share
iOS31.43%
Android67.79%
Samsung OS0.71%
Windows0.04%
Unknown0.01%
Nokia Unknown0.01%
(Statcounter)

iOS market share vs. Android market share in the US

iOS is the leading OS in the US, representing 57.43% of the market in 2022.

Android owns 42.29% of the market, with only 0.26% representing alternative operating systems.

Mobile operating systemUS market share
iOS57.43%
Android42.29%
Samsung OS0.24%
Windows0.01%
KaiOS0.01%
Other0%
(Statcounter)

iOS covers 54.1% of the North American market, whereas Android has 45.6% of the market.

Mobile operating systemNorth American market share
iOS54.1%
Android45.6%
Samsung OS0.27%
Windows0.02%
KaiOS0.01%
Unknown0.01%
(Statcounter)

What version of iOS is most used right now?

60.84% of global users have iOS 15.4, while only 5.95% have a version 15.5.

The data is from May 2022, so the numbers might be different.

iOS versionPeople using
the version globally
In the USIn EUIn Asia
iOS 15.55.95%6.49%6.28%5.27%
iOS 15.460.84%67.56%63.1%53.24%
iOS 15.35.93%5.68%6.13%6.16%
iOS 15.2/1.82%//
iOS 14.85.13%5.19%5.26%5.04%
iOS 14.72.64%2.09%2.62%3.22%
iOS 12.53.28%/3.1%4.77%
(Statcounter 2)

How many Apple users have an iPhone?

While there are no exact Apple user numbers, Apple’s CEO Tim Cook claimed there are over 1.8 billion active Apple devices worldwide in Q1 2022.

In 2021, there were 1.2 billion active iPhones.

Not all Apple devices are iPhones, under devices we count Apple Watches and iPads.

(MacRumors 2)

Apple App Store downloads

In Q1 2022, 8.5 billion apps were installed on iOS devices worldwide.

That represents a 1.2% increase in downloads over last year.

In Q1 2021, there were 8.5 billion downloads from App Store and 28 billion from Google Play.

Combining downloads from Apple with Android devices from the same time period, that’s 36.5 billion downloads.

Number of downloaded apps from App Store, per year

Here’s the number of apps downloaded from the App Store, by year:

YearNumber of downloads
from App Store
202132.3 billion
202034.4 billion
201930.7 billion
201829.6 billion
201727.8 billion
201626 billion
(Sensor Tower)

The first quarter of 2022 also saw the record in-app spending, with global numbers reaching $32.5 billion.

Annual spending in the App Store per year

Users spent $21.8 billion (5.8% increase over last year) in the App Store, whereas Google Play users spent $10.7 billion (-8.5% decrease over the previous year).

In Q1 2021, App Store users spent $20.6 billion, whereas Google Play users spent $11.7 billion.

Comparing the App Store and Google Play users, those using Apple are willing to spend much more.

YearAmount spent
in App Store
2021$85.1
2020$72.3
2019$55.5
2018$46.6
(Sensor Tower)

Worldwide, WhatsApp Messenger was the most downloaded app for iPhone in February 2022, generating 10.2 million downloads.

Wordle was the close second with 10.18 million downloads.

(Statista 7)

Wordle! was the most downloaded app for iPhone in the US in February 2022, accounting for 6.5 million downloads.

The second one was TikTok, with 4.4 million downloads.

(Statista 7)

Most popular iPhone apps worldwide in 2022, by revenue.

AppApp’s revenue
TikTok$37.66 million
Tinder$23.68 million
Honor of Kings$22.27 million
Uma Musume
Pretty Derby
$19.56 million
Game for Peace$18.49 million
Genshin Impact$17.64 million
Monster Strike$16.59 million
Dragon Ball Z
Dokkan Battle
$15.90 million
Roblox$15.49 million
Disney+$14.9 million
(Statista 8)

iOS users downloaded 2.3 billion gaming apps in Q1 2022, the same exact number of downloads as in Q1 2021.

On the other hand, Google Play users downloaded 12.1 billion gaming apps in Q1 2022 and 11.8 billion gaming apps in Q1 2021.

DownloadsQ1 2022Q1 2021
App Store2.3 billion2.3 billion
Google Play12.1 billion11.8 billion
(Sensor Tower)

App Store users spent $12.9 billion on gaming apps in Q1 2022.

That’s a -2.3% decrease over the last year.

On the other hand, Google Play users spent $8.1 billion (an -13.8 decrease over the last year).

In-app spendingQ1 2022Q1 2021
App Store$12.9 billion$13.2 billion
Google Play$8.1 billion$9.4 billion
(Sensor Tower)

What country is the largest iOS market for apps?

The United States are the biggest iOS app market in terms of downloads.

63% of all app downloads in the US (App Store and Google Play combined) come from App Store.

The second biggest market for iOS apps is Japan, with 61% of downloads coming from the App Store in 2019.

Followed by the UK, where iOS app downloads represent 50% of all app downloads.

In other countries, Google Play downloads are still prevalent.

(Apptweak)

Here’s a table of App store vs Google Play downloads per country:

CountryDownloads from
App Store
Downloads from
Google Play
United States63%37%
Japan61%39%
United Kingdom50%50%
Russia22%78%
Vietnam21%79%
Turkey17%83%
Mexico10%90%
Brazil9%91%
Indonesia3%97%
India2%98%
GLOBAL
AVERAGE
26%74%
(Apptweak)

Most downloaded iOS apps rankings 2021

TikTok was the most downloaded app on the App Store in 2021.

RankingApp
1.TikTok
2.YouTube
3.WhatsApp
4.Instagram
5.Facebook
6.Zoom
7.Google Maps
8.Messenger
9.CapCut
10.Gmail
(Sensor Tower 2)

Top-grossing apps in the App Store in 2021.

RankingApp
1.TikTok
2.YouTube
3.Tinder
4.Tencent Video
5.iQIYI
6.Disney+
7.Piccoma
8.QQ Music
9.Youku
10.Netflix
(Sensor Tower 2)

Most downloaded gaming app in the App Store in 2021.

RankingApp
1.PUBG Mobile
2.Project Makeover
3.Roblox
4.Subway Surfers
5.Call of Duty: Mobile
6.Among Us
7.Count Masters
8.Honor of Kings
9.LoL: Wild Rift
10.Water Sort Puzzle
(Sensor Tower 2)

Top-grossing gaming apps in the App Store in 2021.

RankingApp
1.Honor of Kings
2.PUBG Mobile
3.Genshin Impact
4.Roblox
5.3 Kingdoms Tactics
6.Fantasy WW Journey
7.Pokémon GO
8.Candy Crush Saga
9.Uma Musume
10.Rise of Kingdoms
(Sensor Tower 2)

The first iPhone was launched in 2007.

It came in 4GB and 8GB versions. Next year’s iPhone 3G already offered 16GB storage capacity.

YeariPhones released
2007iPhone
2008iPhone 3G
2009iPhone 3GS
2010iPhone 4
2011iPhone 4S
2012iPhone 5
2013iPhone 5S, iPhone 5C
2014iPhone 6, 6+
2015iPhone 6S, 6S+
2016iPhone 7, 7+
2017iPhone 8, 8 Plus, X
2018iPhone XS, XS Max, XR
2019iPhone 11, 11 Pro, 11 Pro Max
2020iPhone 12 Mini, 12, 12 Pro, 12 Pro Max
2021iPhone 13 Mini, 13, 13 Pro, 13 Pro Max

Sources: Above Avalon, Above Avalon 2, Statista, Statista 2, Statista 3, Statista 4, Statista 5, Statista 6, Statista 7, Statista 8, eMarketer, Counterpoint, Counterpoint 2, Counterpoint 3, Counterpoint 4, Counterpoint 5, Counterpoint 6, Counterpoint 7, MacRumors, MacRumors, Bloomberg, Bloomberg 2, Macrotrends, TheStreet, Telegraph, Wikipedia, Axios, Lifewire, Finances Online, Statcounter, Statcounter 2, Sensor Tower, Sensor Tower 2, Gartner, Apptweak

Conclusion

iPhone sales represent around half of Apple’s revenue, and Apple is making sure it’s doing well, reaching into new regions to grow its market share even further.

With more than 1.2 billion iPhone users worldwide, you can be sure to see some even more fascinating facts and iPhone stats about Apple’s smartphone.

Do you have an iPhone? Will you keep using iPhones or have you tried switching to Android?

Let us know down in the comments.

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