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20+ Music Genre Statistics: Most Popular Music Genres (2024)

Last updated: 7 months ago
11 min read

Pop, rock, and hip-hop are just a few of the most popular music genres worldwide.

Find out:

  • How music genre tastes change based on age, country, and race
  • Which music genres are the best for working out and which for setting personal records
  • Which rap artist has the most album sales, and which K-pop groups have the most views on YouTube

Did you know there are 29 types of rock genres? Find more interesting facts and stats below:

Music genres image thumb

Most Popular Music Genre Statistics

  • There are over 300 music genres worldwide.
  • Pop is the most popular music genre worldwide, whereas hip-hop/R&B dominates the US market.
  • Pop is also the favorite music genre for gym-goers, but most personal records are broken while listening to hip-hop/rap music.
  • Hip-hop is the most popular music genre among listeners aged 12-35.
  • With 27 million sales, “The Eminem Show” by Eminem is the best-selling rap album of all time.
CONTENTS (click to show more)

    What’s the most popular music genre?

    Pop is the most popular music genre in the world.

    Pop was the most popular music genre in 2021 worldwide

    Here’s a table of the 10 most popular music genres:

    Popularity rankingMost popular
    music genres
    in 2022
    Most popular
    music genres
    in 2021
    1.PopPop
    2.RockRock
    3.Hip-hop/RapThe 90s
    4.Dance/ElectronicThe 80s
    5.LatinSoundtracks
    6.ClassicalHip-hop/Rap/Trap
    7.R&BR&B
    8.SoundtracksDance/Electronic/House
    9.CountryThe 70s
    10.ReggaeSoul/Blues
    (IFPI, IFPI 2)

    What are the unique music genres people listen to in different countries?

    Interesting music genres enjoyed, based on the country.

    CountryInteresting niche
    genre in 2022
    Interesting niche
    genre in 2021
    CanadaGoregrindVideo game soundtracks
    USMotownZydeco
    UKShoegazeNorthern soul
    BrazilGaucho MusicAxé
    ArgentinaTimbaLatin
    Sweden/Black metal
    Poland/Disco polo
    ItalyLiscioSpace disco
    South AfricaMaskandiGqom
    Russia/Shisha rap
    ChinaCantonese MusicHokkien song
    IndiaPahari FolkCarnatic
    South Korea/K Trot
    JapanNew ZealandVocaloid
    New ZealendSamoan SongsTe Reo Mãori
    MexicoNorteño/
    AustraliaCook Island
    Music
    /
    (IFPI, IFPI 2)

    EDM/Electronic is the most common music genre on music festivals worldwide.

    The numbers and percentages of bigger music festivals that have more than 10,000 visitors:

    Music genreNumber of festivalsPercentage
    EDM/Electronic31838%
    Rock/Indie23728%
    Hip-Hop729%
    Pop658%
    Folk587%
    Metal425%
    Country
    music
    334%
    Jazz171%
    (Festival Pro)

    Read more about music:

    How Does the Popularity of Music Genres Change Over Time?

    Trends in music genres are heavily influenced by historical events and popular musicians.

    Huge events, such as political, social, or economic, can hugely affect the popularity of specific music genres. Most notably, punk rock, grunge, and rap were first played in the underground but then popularized by likable artists.

    However, music genres that quickly gain mass appeal tend to fade away fast.

    Rock peaked in 1983, occupying 60.9% of all spots on the Billboard Hot 100 charts. That makes it the most consumed genre in history.

    Music genreThe year when genre peakedPercentage of songs on Billboard Charts that year
    Rock198360.9%
    Pop Standards195841.7%
    Pop201140.9%
    Soul197437.1%
    R&B199731.9%
    Rock & Roll196331.4%
    Rap/Hip-Hop201630%
    Country201124.6%
    Folk19719.7%
    Metal20039.3%
    Blues19597.2%
    House
    Electronic
    Trance
    19926.7%
    Punk20065.7%
    Ska
    Reggae
    Dancehall
    19933.9%
    (The Data Face)

    What is the Most Popular Genre in the US?

    R&B/Hip-Hop is the most popular music genre in the US.

    R&B/Hip-Hip is the most popular music genre in the U.S.

    It has been this way since 2017 when it overtook pop and rock music genres.

    (Billboard)

    Here’s a more detailed view of the music genres’ popularity in the US from 2017 to 2021.

    Music Genre20212020201920182017
    R&B
    Hip-Hop
    27.7%28.2%27.7%31.2%25.1%
    Rock20%19.5%19.8%23.1%23%
    Pop13%12.9%14%15.1%13.4%
    Country8.1%7.9%7.4%8.4%8.0%
    Latin5.4%4.7%5.3%7.7%5.7%
    Dance
    Electronic
    3.3%3.2%3.6%3.6%4.0%
    Christian
    Gospel
    1.8%1.9%2.3%2.9%2.5%
    World Music2.0%1.8%1.5%//
    Children1.2%1.3%1.4%1.1%1.4%
    Classical
    Music
    1.1%1.0%1.0%1.1%1.0%
    Jazz1.0%1.1%1.1%1.1%1.0%
    Holiday
    Seasonal
    //1.4%//
    (MRC Data Reports 2021-2020) (Nielsen Music Reports 2019-2017)

    Top 5 music genres in the UK.

    The data is based on the TikTok reports from 2020-2021.

    Rank20202021
    1.PopHip-Hop/
    Rap
    2.Hip-Hop/RapPop
    3.ElectronicDance/
    Electronic
    4.AlternativeIndie/
    Alternative
    5.New AgeR&B/Soul
    (Music Week) (TikTok Music Report 2021)

    Top 10 music genres in China.

    1. C-Pop
    2. Pop
    3. Easy Listening
    4. Anime / Anisong
    5. Chinese Style
    6. Chinese Folk
    7. Classical
    8. Soundtracks
    9. Chinese Hip-Hop / Rap
    10. K-Pop

    (IFPI 2)

    Top 10 music genres in India

    1. Bollywood (modern)
    2. Bollywood (classic)
    3. Bollywood New Age (2000-2020)
    4. Indian Hip-Hop / Rap
    5. Bollywood Coming of Age
    6. Punjabi
    7. Indian Pop
    8. International Hip-Hop / Rap
    9. Bollywood Retro
    10. International Dance/Electronic/House

    (IFPI 2)

    Top 10 music genres in Indonesia.

    1. Indonesian Pop
    2. Pop
    3. K-pop
    4. Dangdut
    5. Islamic Music
    6. Hip-Hop / Rap
    7. Rock
    8. Classical
    9. R&B
    10. Jazz

    (IFPI 2)

    The most downloaded music genres, based on country.

    CountryMost downloaded music genres
    BrazilHip-Hop, Trap, House
    AustraliaHip-Hop, Trap, EDM
    ChinaHip-Hop, Trap, R&B
    IndiaHip-Hop, Trap, EDM
    CanadaHip-Hop, Trap, EDM
    NigeriaAfrobeat, African, Hip-Hop
    South KoreaHip-Hop, Trap, EDM
    UKHip-Hop, Trap, House
    USHip-Hop, Trap, R&B
    (MRC Data Report 2021)

    What are Music Sales Statistics by Genre?

    Pop music genre sales brought the biggest cut of the revenue, 31.1% or $6.79 billion in 2017.

    Total revenue share based on music genre in 2017

    That’s 3.9% more than the year before when pop sales brought in $6.53 billion.

    Rock music sales also grew by 2.5%, jumping from $5.12 billion in 2016 to $5.25 billion in 2017.

    R&B/Hip-Hop, while landing third in music genre sales share, doubled its sales in the last 10 years.

    Music genreRevenue percentage
    Pop31.1%
    Rock24.1%
    Hip-Hop/R&B11.9%
    Dance5.9%
    Country5.3%
    Classical4.3%
    Latin1.9%
    Jazz1.4%
    Other14.1%
    (Music & Copyright)

    What Music Genres are Popular Among Teenagers?

    Pop is the most popular music genre among US teenagers (age 16-19) in 2018.

    Most popular music genres among US teens
    Music genrePercentage of teenagers listening
    Pop52%
    Hip-Hop/Rap48%
    Indie/Alternative Rock31%
    Rock28%
    Rock & Roll28%
    Classic Rock26%
    R&B23%
    Instrumental22%
    Singer/Songwriter21%
    Show music/Musicals20%
    Country19%
    Soundtrack15%
    (Statista)

    Music genres most popular among Gen Z:

    Music genrePopularity in 2019Popularity in 2021
    Pop48%42%
    Hip-Hop/Rap34%55%
    Rock31%33%
    R&B/Soul27%30%
    Alternative23%26%
    Country19%25%
    (YPulse)

    Music genres popular among millennials:

    Music genrePopularity in 2019Popularity in 2021
    Pop66%38%
    Hip-Hop/Rap56%54%
    Rock52%38%
    Alternative45%28%
    R&B/Soul38%36%
    Country34%34%
    (YPulse)

    Music Genre Preferences by Age Group

    With 62% of US listeners, classic rock has the most loyal fanbase in the 45-54 age group.

    Preferred music genres by age groups in the US

    Here’s a table of the most popular music genres by age groups:

    Age groupPreferred music genrePercentage of US listeners
    16-19Pop52%
    20-24Pop, Rap/Hip-Hop54%
    25-34Pop56%
    35-44Pop, Classic Rock46%
    45-54Classic Rock62%
    55-64Classic Rock60%
    65+Classic Rock48%
    (Statista)

    What Genre of Music is Best for Working Out?

    The best music genres for working out are those with a strong beat like garage, house, or hip-hop.

    While there’s no definitive music genre for exercising, upbeat music works the best.

    • Ideally, music should have anywhere between 120 to 140 beats per minute. Anything more or less starts showing adverse effects.
    • Furthermore, music needs to have a constant beat. Overly long quiet passages and tempo changes again negatively affect workout endurance.

    (Inverse)

    Pop the overall most popular music genre among gym-goers.

    Most popular music genres among gymgoers

    Research by Fitrated surveyed 1000 gym-goers to find out their music genre of choice.

    Here are the results:

    Music genrePercentage of listeners
    Pop53.4%
    Hip-Hop/Rap48.6%
    Classic Rock46.3%
    Alternative30.4%
    Electronic/Dance29.2%
    Heavy Metal24%
    (FitRated)
    • Weightlifters’ favorite music genres were heavy metal and pop. Pop listeners also enjoyed doing squats and Pilates.
    • Interestingly, at 53 minutes, punk fans endured the longest workout sessions, whereas heavy metal fans were the quickest to run a mile (under 7 minutes).

    (FitRated)

    Music genres that helped gym-goers beat their personal records:

    Music genres that helped beat personal records

    Here’s a table of music genres that motivate gym-goes to achieve personal records:

    Music genrePercentage of listeners
    Hip-Hop/Rap57.4%
    Pop54.9%
    Classic Rock45.7%
    EDM33.8%
    Alternative33.1%
    R&B/Soul29.3%
    Heavy Metal26.8%
    Indie Rock26.5%
    Country24.3%
    Jazz24%
    (FitRated)

    Top 10 motivational workout music genres:

    Best motivational workout music genres

    Here’s a table of music genres that motive the most during a workout:

    Music genrePercentage of listeners
    Pop37%
    Classic Rock33.8%
    Hip-Hop/Rap33.7%
    EDM20.9%
    Alternative20.8%
    Heavy Metal17.4%
    R&B/Soul16.2%
    Indie Rock15.3%
    Country14.7%
    Punk12.3%
    (FitRated)

    Best music genres for intense workouts:

    Best music genres for intense workouts

    Here are the music genres that people prefer for intense workouts:

    Music genrePercentage of listeners
    Hip-Hop/Rap62.1%
    Pop51.1%
    Classic Rock45.9%
    EDM38.5%
    Heavy Metal31.5%
    Alternative28.7%
    Indie Rock26.9%
    R&B/Soul26.3%
    Punk21.4%
    Country21.1%
    (FitRated)

    Rap vs. Rock Statistics

    Is Rap More Popular Than a Rock?

    Rock music is more popular than rap music, with rock ranked as the second most popular music genre.

    R&B/Hip-Hip is the most popular music genre in the U.S.

    Rap music is ranked 3rd.

    (IFPI 2)

    How Many People Listen to Rap/Hip-Hop?

    27.7% of US music lovers in 2021 listened to rap/hip-hop.

    Here’s a percentage of US rap/hip-hop listeners from 2017 to 2021:

    Share of US rap/hip-hop fans from 2017-2021

    Here’s a table of rap & hip-hop listeners in the US:

    YearPercentage of US listeners
    202127.7%
    202028.2%
    201927.7%
    201831.2%
    201725.1%
    (Nielsen Music Reports 2017-2019) (MRC Data Reports 2020-2021)

    Rap/hip-hop saw a considerable increase in popularity among the Gen Z audience, jumping from 34% in 2019 to 55% in 2021.

    On the other hand, popularity among millennials decreased from 56% in 2019 to 54% in 2021 yet remained relatively high.

    (YPulse)

    What are the Best-Selling Rap/Hip-Hop Albums of All Time?

    RankingAlbum nameAlbums sold
    1.“The Eminem Show” by Eminem27 million
    2.“The Score” by Fugees22 million
    3.“The Marshall Mathers LP” by Eminem21 million
    4.“The Miseducation of Lauryn Hill” by Lauryn Hill20 million
    5.“Please Hammer Don’t Hurt ‘Em” by MC Hammer18 million
    6.“Crazy Sexy Cool” by T.L.C.15 million
    7.“To the Extreme” by Vanilla Ice15 million
    8.“Devil Without a Cause” by Kid Rock15 million
    9.“Curtain Call: The Hits” by Eminem13 million
    10.“Speakerboxxx/The Love Below” by Outkast13 million
    11.“Get Rich or Die Tryin'” by 50 Cent12 million
    12.“Big Willie Style” by Will Smith12 million
    13.“Encore” by Eminem11 million
    14.“Nellyville” by Nelly11 million
    15.“Doggystyle” by Snoop Dogg11 million
    16.“The Massacre” by 50 Cent11 million
    17.“2001” by Dr. Dre10 million
    18.“Greatest Hits” by 2Pac10 million
    19.“Life After Death” by Notorious B.I.G.10 million
    20.“E. 1999 Eternal” by Bone Thugs-N-Harmony10 million
    (Audio Network)

    Statistics About Why People Listen to Hip-Hop

    People listen to hip-hop because it allows them to express themselves positively.

    (The Daily Universe)

    Other reasons why people listen to hip-hop:

    • It’s inspiring
    • It offers young people a way to express their personality and emotions
    • Lyrics are often thought-provoking
    • It reflects current events (social, political, economic)
    • Boosts energy (during workout)
    • Hip-hop culture is attractive and easy to practice, which attracts teens to become artists themselves in the future as well

    (The Audio Dome)

    Statistics About How Women Feel About Hip-Hop Music Videos

    All women in rap videos are nude to some extent.

    Out of 100% of nude women in rap videos, 95% were highly revealing, 10% were semi-nude, and 10% were only partially nude.

    Level of nudityPercentage of representation
    Highly revealing95%
    Semi-nude10%
    Partially-nude10%
    (Southern Illinois University)

    Moreover, all videos portray some kind of violence toward women, with 70% showing a high level of violence, 20% medium level, and 10% low level.

    Level of violencePercentage of representation
    High70%
    Medium20%
    Low10%
    (Southern Illinois University)

    Furthermore, 88% of women wore some type of bikini (one or two-piece), 9% had mini-skirts, 2% had a formal dress, and 1% had a long dress.

    Type of dressPercentage of representation
    Bikini88%
    Mini-skirt9%
    Formal2%
    Long1%
    (Southern Illinois University)

    Race representation in rap videos:

    RacePercentage of representation
    African American100%
    Caucasian95%
    Hispanic80%
    Asian60%
    (Southern Illinois University)

    Women’s role in rap videos:

    RolePercentage of representation
    Sitting in the club100%
    Dancing95%
    Surrounded in sexual abuse80%
    Playing around60%
    (Southern Illinois University)

    As of late, many more women hip-hop artists have emerged and become famous, making the genre much more balanced.

    (Deezer)

    Hip-Hop Audience Demographics

    Hip-Hop is most popular among the audience aged 12-34 and men.

    Listeners in this age group filled their TOP 100 playlist with 43% of hip-hop songs.

    Age groupPercentage of hip-hop songs in their playlists
    12-3443%
    35-5411%
    (Coleman Insights)

    Hip-Hop/R&B popularity, based on race:

    RacePercentage of hip-hop songs in their playlists
    Black70%
    Hispanic31%
    Other14%
    (Coleman Insights)

    How Many People Listen To Rock?

    Rock was the second most popular music genre in the world in 2022.

    (IFPI)

    While classic rock is still one of the most popular genres in America, it’s losing its popularity among younger audiences under 35.

    (Statista)

    2022 C.B.S. News poll revealed that overall, with 32%, rock is still way ahead of other genres among the entire US population.

    Music genre popularity in the US

    A table of CBS News poll on the popularity of music genres in the general US population:

    Music genrePopularity among all US listeners
    Rock32%
    Pop15%
    Hip-Hop/Rap14%
    Country12%
    Christian/Gospel10%
    (CBS News)

    On the other hand, the rock landed 3rd among younger audiences between the age of 18-29.

    Popular music genres in 18-29 age group in the US

    Here’s a table of the most popular music genres among US youngsters aged 18-29:

    Music genrePopularity among US youngsters aged 18-29
    Hip-Hip/Rap32%
    Pop19%
    Rock17%
    Christian/Gospel11%
    Country8%
    (CBS News)

    40% of white U.S. listeners claim the rock music genre is their favorite.

    Music genre popularity among white US listeners

    Here’s a table of the most popular music genres among white Americans:

    Music genrePopularity among white US listeners
    Rock40%
    Pop15%
    Country15%
    Christian/Gospel9%
    Hip-Hop/Rap7%
    (CBS News)

    In contrast, rock and hip-hop completely switch sides when looking at results from black listeners.

    Music genre popularity among black US listeners

    Here’s a table of the most popular music genres among black Americans:

    Music genrePopularity among black US listeners
    Hip-Hop/Rap35%
    R&B/Soul30%
    Christian/Gospel14%
    Jazz9%
    Rock6%
    (CBS News)

    What are the Most Popular Rock Genres?

    Among the most popular styles of rock music are:

    • Alternative rock
    • Rock & roll
    • Progressive rock
    • Indie rock
    • Punk rock
    • Psychedelic rock
    • Acid rock
    • Glam rock
    • Root rock
    • Folk-rock
    • Arena rock
    • Soft rock
    • Funk rock
    • Garage rock
    • Space rock
    • Electronic rock
    • Experimental rock
    • Surf rock
    • Brit-pop
    • Art rock
    • Stoner rock
    • Instrumental rock
    • Jazz-rock
    • Sleaze rock
    • Gothic rock
    • Jam rock
    • Industrial rock
    • Geek rock
    • Yacht rock

    (Musician Wave)

    Popular Music Genres in the Past

    What was the Most Popular Music Genre in the 2000s?

    House was the most popular music genre of the 2000s.

    Based on chart-topping songs throughout the 2000s, house music was the most popular. R&B/Hip-Hop later overtook it in 2008.

    (I Like Your Old Stuff)

    What was the Most Popular Music Genre in the 90s?

    Hip-hop was the dominating music genre in the 90s.

    While techno and alternative rock were getting big, hip-hop/rap still dominated the charts, with artists like Ice Cube, Ice T, 2Pac, De La Soul, and Geto Boys.

    (PennState)

    What was the Most Popular Music Genre in the 80s?

    Techno-pop was among the top genres in the 80s.

    For the most part, techno-pop held its first position for the longest. Pop-rock overtook it in 1987.

    Pop-rock only stayed in the first spot for 2 years. The house genre overtook it in 1989.

    (I Like Your Old Stuff)

    What was the Most Popular Music Genre in the 70s?

    Disco was the biggest music genre of the 70s.

    While pop-rock held the first spot at the beginning of the decade, disco quickly overtook it and maintained its position right till the end.

    (Like Your Old Stuff)

    What was the Most Popular Music Genre in the 60s?

    Soul was the most prominent music genre of the 60s.

    It has held itself as the most popular musical genre for the entire decade.

    (Like Your Old Stuff)

    Spotify & Kpop

    Most Popular Music Genres on Spotify

    Hip hop genre accounts for 38% of all streams, making it the most listened-to music genre on Spotify.

    27% is dedicated to pop, 18% to Latin, 9% to R&B, and rock and electronic music share 4% each.

    Check the table with the most listened-to music genres on Spotify:

    Music genrePopularity on Spotify
    Hip-Hop38%
    Pop27%
    Latin18%
    R&B9%
    Rock4%
    Electronic4%
    (909originals)

    On the other hand, 42% of all radio airplay consists of pop music.

    (909originals)

    With 575,580 followers, pop is Spotify’s most-followed music genre.

    Most followed music genres on Spotify

    Dance-pop is second with 366,189 followers, and the third is the house with 328,939 followers.

    Here’s a table with the number of Spotify followers by music genre:

    Music genreFollowers on Spotify
    Pop575,580
    Dance-Pop366,189
    House328,939
    Teen-Pop328,082
    Electro-House327,309
    (JMPerezPerez)

    K-Pop Stats

    How Big is K-Pop?

    K-Pop has become a $5 billion industry.

    It has smashed numerous records on the Billboard Hot 100 charts.

    (Spotify)

    Physical sales of K-pop music reached 54.05 million in 2021.

    Physical sales of K-pop music from 2011-2021

    Here’s a table of K-pop music sales per year:

    YearK-pop items sold
    Until
    October 2023
    75.42 million
    202276.75 million
    202154.05 million
    202038.88 million
    201924.38 million
    201822.52 million
    201716.28 million
    20169.76 million
    20157.17 million
    20146.29 million
    20136.87 million
    20126.04 million
    20115.28 million
    (Daisuki K-Pop)

    BTS are the best-selling K-Pop artist, with 33.304.000 in physical sales.

    Top 10 best selling K-Pop artists:

    RankK-Pop artistPhysical sales
    1.BTS39,525,000
    2.Seventeen27,178,000
    3.Stray Kids16,528,000
    4.NCT DREAM15,780,000
    5.EXO13,647,000
    6.Twice11,136,000
    7.TXT10,927,000
    8.Shin Seunghun10,262,000
    9.NCT 12710,160,000
    10.Seo Taiji and Boys8,000,000
    (Daisuki K-Pop)

    K-Pop already has more than 41 billion streams worldwide on Spotify.

    K-pop has more than 41 billion streams on Spotify

    That’s more than 134 billion minutes of K-Pop music streamed on Spotify.

    You can find K-Pop songs in more than 96 million playlists throughout the streaming service.

    (Spotify)

    K-Pop popularity exploded from 2014 to 2020, increasing by more than 1800%.

    (Spotify)

    The most popular K-Pop bands are:

    • BTS
    • SuperM
    • Red Velvet
    • Girls’ Generation
    • BLACKPINK
    • EXO
    • NCT
    • Monsta X
    • Super Junior
    • TWICE

    Male K-Pop groups are the most popular on YouTube, based on views.

    However, the popularity of male K-pop groups dropped from 40.3% in 2022 to 37.9% in 2023, while the popularity of female K-pop groups increased by 1%.

    Most popular K-pop group characteristics on YouTube

    Here’s a tabled data on what K-pop groups are most popular in 2023.

    Group characteristicsShare of YouTube views
    Male groups37.9%
    Female groups35.1%
    Male solo13.2%
    Female solo10.9%
    Coed2.9%
    (Daisuki K-Pop)

    K-Pop music already has more than 228,407,638,928 views on YouTube.

    Male groups also have the most likes on YouTube:

    Group characteristicsShare of YouTube likes
    Male groups44.3%
    Female groups27.4%
    Male solo15%
    Female solo11.1%
    Coed2.1%
    (Daisuki K-Pop)

    With 26,666,275,968 views, BTS are the most-watched K-pop artists on YouTube.

    RankK-Pop artistViews on YouTube
    1.BTS26,666,275,968
    2.Blackpink18,175,375,585
    3.Twice11,480,747,492
    4.PSY8,442,423,654
    5.Stray Kids4,575,726,031
    6.EXO4,100,763,279
    7.BIGBANG4,055,499,458
    8.ITZY3,481,011,200
    9.Seventeen3,221,423,905
    10.Red Velvet3,149,469,741
    (Daisuki K-Pop)

    BTS was the first Korean band to surpass 5 billion streams in 2019.

    In 2020, it had more than 8 billion streams.

    (Spotify)

    Modern K-Pop originates from the 90s.

    The song that started it all, “I Know” by Seo Taiji and the Boys, remained the most listened-to track in Korea for 17 weeks.

    (Masterclass)

    How Many People Listen To K-Pop?

    39% of people from 18 countries stated K-pop was very popular in their country in the 2021 survey.

    K-pop popularity across the world

    Here’s a table on how popular is K-pop across the globe:

    Popularity levelPercentage
    Very popular39%
    Moderately popular26.5%
    Adequately popular23.2%
    Not very popular11.3%
    (Statista 2)

    53% of K-pop listeners are aged from 18 to 24, according to Spotify.

    Out of all K-pop listeners, 73% are females.

    (Spotify)

    K-pop is mostly popular in:

    • The US
    • Indonesia
    • Philippines
    • Japan
    • Brazil

    (Spotify)

    The U.S. and Mexico represent the largest fan base of K-pop.

    The US is a big market which automatically brings forward a large number of fans.

    On the other hand, Mexican listeners represent the biggest cut of Spotify users.

    CountryShare of Spotify listeners
    Mexico34%
    Chile28%
    US26%
    Peru9%
    Brazil3%
    (How Music Charts)

    Most K-pop followers on Instagram come from the U.S.

    CountryShare of K-Pop Instagram followers
    US46%
    Brazil34%
    Chile10%
    Peru4%
    Mexico4%
    Canada1%
    Other1%
    (How Music Charts)

    Mexico has the most K-pop views on American YouTube.

    CountryShare of American YouTube views
    Mexico24%
    Peru21%
    US14%
    Chile10%
    Brazil8%
    Colombia6%
    Other17%
    (How Music Charts)

    Read more:

    Conclusion

    These were the most interesting and in-depth statistics on the music industry and music genres around the world.

    Pop is still a dominating music genre worldwide, while the United States has shifted from rock to hip-hop.

    Do you like K-pop? Which music genre is going to shape our future? Which one deserves bigger attention? Which is your favorite genre?

    Let us know in the comments.

    Sources: IFPI, IFPI 2, The Data Face, Billboard, MRC Data Report 2021, MRC Data Report 2020, Nielsen Music Report 2019, Nielsen Music Report 2018, Nielsen Data Report 2017, Music & Copyright, Music Week, TikTok, Festival Pro, Statista, YPulse, Inverse, FitRated, Audio Network, The Daily Universe, The Audio Dome, Southern Illinois University, Deezer, Coleman Insights, CBS News, Musicians Wave, Wikipedia, PennState, I Like Your Old Stuff, 909originals, JMPerezPerez, Spotify, Masterclass, Daisuki K-Pop, How Music Charts

    3 Comments
    1. 70s, 80s and 90s could mean a lot of things… 70s Rock is still Rock, i don’t get it.

      Reply

      1. It means all genres from the 70s, 80s, 90s. So instead of a qualitative factor, it’s time related.
        I assume it has to do with nostalgia, as people start listening music from their younger years.

        Reply

    2. I would’ve thought Country was #1 especially USA. #2 Classic Rock

      Reply

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