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31+ Important Headphones Statistics & More (2023)

Last updated: 2 months ago
7 min read

Here are the latest headphones statistics on:

  • How many headphones are sold every year and other headphones industry statistics
  • What age group uses headphones the most, and how they use them
  • How many people use earphones (earbuds), and which category is dominating the sales

Plus, more intriguing headphone stats below:

Headphones statistics


Headphones Usage & User Statistics

Headphones Industry & Market Stats

Wireless Headphones Statistics

Headphones Usage & User Statistics

Here’s data on how people use headphones, what’s important to them when buying a new pair, and what they think about Bluetooth.

The best part? There’s data on secret reasons why people wear headphones.

Check it below:

1. Sound quality is the most important feature for people in the United States when buying new headphones. Followed by:

  • #2 comfort
  • #3 price
  • #4 durability
  • #5 weight

According to a Statista survey, 75% of respondents said audio quality is at the top of their requirements when looking for new headphones. In contrast, fitness tracking and health sensors are the least important.

2. 87% of people in the US use headphones for listening to music

  • 49% for watching movies or TV shows
  • 36% to listen to the radio
  • 28% to listen to audiobooks
  • 25% for phone calls
  • 9% to work with sound (Statista)

More data in music industry.

A 2017 United States Statista survey asked people (aged 18 or older) how and for what purposes they use headphones. The results showed people use headphones for more than just listening to music, proving how ingrained they’ve become in our modern way of life.

3. The average person in the United States buys one pair of headphones every 2 years, according to 2022 estimates. (Statista)

On average, a person in the US is estimated to buy 0.52 headphones in 2022. This is 1.04 units of headphones every 2 years if this trend continues.

4. On average young adults aged 19-29 years use headphones for 7.8 hours per week.

  • The age group 30-49 years uses headphones for 5.5 hours per week.
  • The 50-79 years group uses headphones for 5.2 hours per week. (Canadian Health Measures Survey)

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According to the Canadian survey, young people use headphones more and considerably longer than older generations.

In the 19-29 age group, most use headphones or earphones from 6.2 hours to 9.3 hours per week with a 95% confidence interval. This means most people’s use of headphones will fall into this rage.

5. People mainly use headphones for music, audiobooks, and movies. But also:

  • 47% of surveyed users wear headphones to avoid their environment
  • 42% use headphones to communicate they want to be left alone
  • 20% wear headphones to avoid distraction when working
  • 20% see headphones as a fashion accessory
  • Only 23% said they never use headphones (Bitkom Research)

In a 1007 people survey conducted by Bitkom Research in Germany, 7 out of 10 said they own at least 1 pair of headphones.

As they found out, people use headphones for more reasons than just listening to audio. Headphones and earphones are also a way to communicate with the surroundings and to control the attention you want to receive.

6. 69.2% of people said they could go back to using an audio jack (AUX) after using wireless Bluetooth headphones. (Android Authority Twitter poll)

But “could” is not the same as “would.” While most respondents agree wired traditional headphones generally have better audio quality, the convenience of Bluetooth connections is hard to pass.

And thanks to new developments in Bluetooth codecs that will make Bluetooth audio almost as good as wired, we can assume people won’t miss the headphone jack at all.

7. Wireless headphones and earphones usage by location:

  • At home: People use wireless headphones more than earphones, 66% versus 58%.
  • At outdoors: People prefer wireless earphones over headphones, 55% versus 45%. (Statista)

A worldwide survey by Statista tells us people prefer headphones (over-ear, on-ear) for listening at home, probably due to comfort. While for outdoor, on-the-go use, they prefer smaller and portable earphones (earbuds, in-ear headphones).

Headphones Industry & Market Stats

Here are the info about the headphones market size, growth rates from year to year, and country market shares.

You’ll also find the top headphone brands, which type of headphones is dominating the markets, and more statistics.

8. The worldwide headphones and earphones market is estimated at US$22.3 Bn for 2022 and is predicted to be worth US$ 35.2 Bn in 2028, with a growth rate of 7.9% CAGR from 2022 to 2028 time period. (Future Market Insights – FMI)

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The headphone and earbuds market is growing globally, with developing countries being the driving force.

9. 514.5 million units of headphones have been sold worldwide in 2020, with numbers growing every year. (Grand View Research)

According to Grand View Research, the market in 2020 delivered 514.5 million units which is more than the year before.

10. In the United States alone, the headphones and earbuds market is estimated at US$ 6 billion in 2021. The US represents the biggest 27.9% global market share. (Reportlinker)

China is close second and growing, with a projection to reach US$ 5.6 billion in 2026.

11. The global headphones and earphones market represented 27% of the worldwide audio devices market in 2021. (FMI – Earphone and Headphone Market Outlook 2022-2028)

Future projections show demand increasing, with estimates the headphones market will represent 44.4% of the global audio device market in 2022.

12. The headphone industry market grew globally at a rate of 7.1% from 2013 to 2021, with substantial growth in developing countries like China and India. (Future Market Insights)

Demand for headphones is increasing, especially thanks to the Asia Pacific region, which is expected to witness significant growth in the future.

13. The industrial hearables market estimated growth is at 7.8% CAGR between 2022 and 2026; FMI estimates the market value to peak at US$ 991.5 million in 2026. (Future Market Insights)

Industrial hearables like headsets and bone conduction headphones are gaining traction in workplaces at a similar pace to consumer electronics market expansion.

14. Apple is the #1 brand in the US. Their headphones are used by all age groups, but they’re the most popular among younger generations. (Statista)

Apple is #1 headphones brand in the US

AirPods are selling like hotcakes, making Apple the biggest brand in headphones. Apple can rely on its iPhone users to prop up sales, as they’re used to AirPod’s frequency response.

15. In 2021 the share of (TWS) true wireless segment deliveries reached 63%, and over 100 million were delivered in Q4 2021 for the first time.

The true wireless segment dominated as the most popular type of headphones, mainly thanks to the 2021 release of 3rd gen. AirPods, which drove demand.

16. TWS earphones represented 45% of deliveries in 2019, 59% in 2020, and 63% in 2021 in the global smart personal audio market. (Canalys)

17. TWS deliveries growth rate was 58% in 2019, 20% in 2020, and 8% in 2021. (Canalys)

The true wireless segment has taken the headphones market by storm as its market share increases. But their growth rate is slowing down.

18. 71% of consumers say the price is a major factor in their decision-making. (Canalys)

A European survey showed consumers place a critical value on pricing. Affordable prices attract more customers to buy headphones.

19. The 50 to 100 USD headphones segment controls the biggest share of the market at 39.2% in 2019. (Grand View Research)

People prefer affordable headphones that offer the latest technology. This price range is between the cheapest (under $50) and more expensive premium headphones ($200-$300+).

What is the most common way of buying headphones?

20. Online retail was the primary way of buying Bluetooth headphones, with a 49.2% market share in 2018. (Grand View Research)

With the fast development of online shopping in developing countries, online retail is the leading way people buy headphones. It’s expected the share to increase further, especially as companies like Amazon and eBay gain traction in China and India.

21. The average price of headphones is estimated at 67.6 USD per unit in 2020. (Grand View Research)

The average price of headphones is estimated at 67.6 USD per unit

A couple of years ago, the average price of headphones was estimated at around 40 USD per unit. With new developments in technology and features, people are willing to pay more for headphones.

22. The average price of headphones is increasing. From reported $42.7 per unit in 2017 to 67.6 USD in 2020. (Futuresource Consulting & Grand View Research)

What are the most used headphone brands in the US?

23. Apple, Beats by Dre, Bose, Samsung, and JBL are the top 5 most used headphones brands, according to a 2021 survey of US respondents. (Statista)

Top headphone brands by users statistic

What are the most used headphones worldwide?

24. Top 5 brands globally that have the highest market share in smart personal audio (Canalys):

  • Apple (incl. Beats) 26.5% share
  • Samsung (incl. Harman) 8.1% share
  • Xiaomi 5.7% share
  • Sony 3.5% share
  • Skullcandy 3% share

Apple and Samsung lead the US and global markets. Companies like Xiaomi have more success worldwide and haven’t penetrated the US markets yet.

Wireless Headphones Statistics – Bluetooth Headphones & Earphones

Here are headphone industry statistics on devices that play audio wirelessly.

Learn which is dominating, wired or Bluetooth connections? And how big of an impact does Apple have?

25. Wireless earbuds represent around 75% of the Bluetooth headphones market share. (Global Market Insights)

The domination of earphones can be accredited to the development of true wireless technology and smart features like bone conduction, voice assistance, active noise cancellation, and wireless charging.

26. The worldwide true wireless market reports the lowest growth rate in 3 years at 6.4% in Q2 2021. (Canalys)

Canalys report concludes demand is consolidating from the market boom in 2020.

27. True wireless earbuds and smartwatches became the main smartphone companion devices at the end of 2020. (Canalys)

28. Smart personal audio devices, including wireless headphones, grew by 20%, and smart bands grew by 10% in 2020, cutting a bigger slice of the pie.

Bluetooth headphones are still growing its market share compared to alternatives.

29. In the months before Apple released 3rd gen. AirPods in Q3 2021, the global personal audio markets fell 15% in North America and 21% in Europe, mainly due to Apple’s shipment slump as customers waited for the release. (Canalys)

Apple has a major impact on the global earphones market, and Apple’s shipment drop can move the market as a whole.

What countries have the largest TWS headphones market share?

30. United States have the largest TWS market share with 27%, followed by China with 23%, and India with 10%. (Canalys Q3 2021)

India jumped to third place in TWS market share for the first time with a growth rate of 92% in Q3 2021 compared to the previous period. India’s market growth can be attributed to the developments of affordable TWS earphones and the accessibility of mobile technology in the country.

31. The worldwide wireless earbuds market size is estimated to grow from $4.65 billion in 2021 to $5.69 billion in 2025. (ReportLinker)

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Hopefully, you find these headphones stats and trends helpful.

Which stat caught your eye and why? Or maybe there’s a stat you’d like to know about we missed.

Let us know in the comments section below.


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