The Latest Bose Revenue and Market Cap Data (2024)

Bose’s revenue in the 2022 fiscal year was $3 billion, a bit less than in the previous year when it was $3.2 billion. That’s a drop of 6.2%.

Read below about Bose: market cap, market share, and competitors.

Interesting Bose Facts

• Bose’s revenue in the 2022 fiscal year was $32 billion. Read more.
• Bose corporation had roughly 6000 employees in 2022. Read more.
• Bose is worth around $5.28 billion in 2021. Read more.
• Bose market share is the 3^rd largest in the US, with 12.5% of Americans saying they use their headphones. Read more.
• Bose’s main competitors in the headphones and earbuds market are Apple (including Beats by Dre), Xiaomi, Samsung, Sony, JBL, and Skullcandy. Read more.

Bose Revenue

According to Bose sustainability reports, Bose’s revenue in the 2022 fiscal year was $3 billion. The revenue shrank 6.2% compared to the previous year.

What’s Bose revenue for previous years?

Here’s a table of Bose annual revenue and growth per year:

Bose’s fiscal year starts on April 1^st and ends on March 31^st.

Bose annual revenue has, on average, grown by 2.86% per year from 2012 to 2022. However, ever since 2019, Bose sales revenue is steadily declining by 9.1% per year.

Bose employees

Bose corporation had around 6000 employees worldwide in 2022.

Bose corporation employed the highest number of people in 2019 when it had over 9000 employees worldwide. The numbers have slowly been going down.

The majority, 73%, come from North America, 15% from Asia-Pacific, and 12% from Europe. 63% are male, 36% female, and for 1%, information is unavailable.

Sources: Bose, Forbes

Bose market cap

How much is Bose worth?

By using revenue numbers and assuming an average revenue multiple for American tech companies, Bose is worth around $5.28 billion.

The only number Bose tells is their annual revenue. Therefore, to estimate how much Bose is worth, we looked up the value of revenue of similar companies on the market.

The average Price to Sales ratio in 2022 for consumer electronics companies in the US is 1.65, according to NYU Stern.

This estimate values the Bose corporation similarly to an average electronics US company.

Here’s how much Bose would be worth over the years:

Here’s another way to estimate Bose market cap.

Because Bose is a private company and doesn’t release its financials (company filings), we can’t use typical valuation based on profits.

But not all electronics companies are valued equally, so we compared Bose to competitors. We get different market cap numbers.

We took the numbers from their biggest competitors, Apple, Sony, and Samsung (October 2022).

Here’s Bose market cap if it was valued as its competitors:

The market values company revenue differently based on many factors, including intangible things like popularity and brand value. It’s fair to assume Bose would be valued better than Sony and Samsung but not as generously as Apple, which is one of the strongest brands in existence.

Bose market share

Bose’s market share is the 3^rd largest in the US, with 12.5% of Americans saying they use their headphones.

With 34.4% of users, Apple has the highest market share in the headphones and earbuds market.

Beats by Dre is the 2^nd most popular brand, with 15.3% of Americans using their products. Beats is owned by Apple though it’s its own brand.

Bose’s 12.5% is followed by Samsung 12.2%, JBL 11.4%, Sony 11.4%, Skullcandy 8.4%, and LG 7%.

Here’s the US market share breakdown:

Keep in mind the survey data only tells us what percentage of Americans use a specific brand of headphones. It’s possible one person uses more than 1 brand; therefore, the cumulative percentage is over 100%.

If you’re interested, check the general headphone statistics and facts.

Or see the currently best Sony headphones, Skullcandy headphones, and Sennheiser headphones.

Bose competitors

Bose’s main competitors in the headphones and earbuds market are Apple (including Beats by Dre), Xiaomi, Samsung, Sony, JBL, and Skullcandy.

Other Bose competitors include:

Who owns Bose?

The Massachusetts Institute of Technology (MIT) is the majority owner of the Bose company. Dr. Amar Bose, the founder, and owner, donated most of the corporation to MIT in 2011.

MIT received non-voting shares that it cannot sell, which means it has no power to make business decisions but still gets paid annual dividends. The exact value or number of shares donated is unknown.

The management of the company stayed in the hands of the remaining owners, which are not disclosed.

Source: MIT

Where is Bose from?

Bose headquarters are located in Framingham, Massachusetts, USA. It was founded by Dr. Amar Gopal Bose in 1964.

Bose’s main manufacturing location is the same as its headquarters; Framingham, Massachusetts.

Here are all Bose manufacturing locations:

Is Bose a Fortune 500 company?

Bose is not a Fortune 500 company. The companies on the bottom of the list generally have over $6 billion in annual revenues, while Bose has $3.2 billion in 2021. It’s too small of a company.

Conclusion

What do you think about Bose revenue numbers? Did you expect them to be bigger?

While Bose is a popular brand for noise cancelling headphones, speakers, and other audio devices, it’s much smaller than Apple.

The company stayed private, and instead of seeking revenue growth, it retained its business freedom which was one of Amar Bose’s primary goals.

Related to Bose:

• How to connect and troubleshoot Bose headphones

Matija Ferjan

Matija Ferjan is a seasoned audio enthusiast reviewing headphones since 2015. He has personally tested hundreds of headphones and earbuds. He’s an active member of the Headphone Audio community and a true nitpicker, always looking for the “best-value-for-money” headphones.