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The Latest Bose Revenue and Market Cap Data (2022)

Last updated: 1 month ago
4 min read

Bose’s revenue in the 2021 fiscal year was $3.2 billion, a bit less than in the previous year when it was $3.6 billion. That’s a drop of 11%.

Read below about Bose: market cap, market share, and competitors.

Bose Sport Earbuds the charging case

Interesting Bose Facts

  • Bose’s revenue in the 2021 fiscal year was $3.2 billion. Read more.
  • Bose corporation had over 7000 employees in 2021. Read more.
  • Bose is worth around $5.28 billion in 2021. Read more.
  • Bose market share is the 3rd largest in the US, with 12.5% of Americans saying they use their headphones. Read more.
  • Bose’s main competitors in the headphones and earbuds market are Apple (including Beats by Dre), Xiaomi, Samsung, Sony, JBL, and Skullcandy. Read more.

Bose Revenue

According to Bose sustainability reports, Bose’s revenue in the 2021 fiscal year was $3.2 billion. The revenue shrank 11.1% compared to the previous year.

Bose revenue per year
Source: Bose

What’s Bose revenue for previous years?

Here’s a table of Bose annual revenue and growth per year:

YearBose RevenueGrowth
2021$3.2 billion-11.1%
2020$3.6 billion-10%
2019$4.0 billion0%
2018$4.0 billion5.3%
2017$3.8 billion8.6%
2016$3.5 billion3%
2015$3.4 billion13.3%
2014$3.0 billion20%
2013$2.5 billion0%
2012$2.5 billion/
The revenue numbers from 2017 to 2021 fiscal years are reported by Bose. For earlier years, the numbers from 2012 to 2016 are Forbes estimates.

Bose’s fiscal year starts on April 1st and ends on March 31st..

Bose annual revenue has on average grown for 3.23% per year from 2012 to 2021.

Bose employees

Bose corporation had over 7000 employees in 2021.

YearEmployees numberGrowth
20217000+-12.5%
20208000+-11.1%
20199000+5.9%
20188500+6.25%
20178000+333%
20162400+ (Forbes estimate)/
Source: Bose & Forbes estimate for 2016. The estimate was probably low.

Bose employed the highest number of people in 2019 when it had over 9000 employees worldwide. The numbers have slowly been going down.

The majority 73% come from North America, 15% from Asia-Pacific, and 12% from Europe. 63% are male, 36% female, and for 1% information is unavailable.

Sources: Bose, Forbes

Bose market cap

How much is Bose worth?

By using revenue numbers and assuming an average revenue multiple for American tech companies, Bose is worth around $5.28 billion in 2021.

Bose market cap
Estimates based on average P/S ratios for US consumer electronics companies.

The only number Bose tells is their annual revenue. Therefore, to estimate how much Bose is worth, we looked up the value of revenue of similar companies on the market.

The average Price to Sales ratio in 2022 for consumer electronics companies in the US is 1.65, according to NYU Stern.

This estimate values the Bose corporation similarly to an average electronics US company.

Here’s how much Bose would be worth over the years:

YearBose market cap (est.)
2021$5.28 billion
2020$5.94 billion
2019$6.6 billion
2018$6.6 billion
2017$6.27 billion
2016$5.77 billion
2015$5.61 billion
2014$4.92 billion
2013$4.12 billion
2012$4.12 billion

Here’s another way to estimate Bose market cap.

Because Bose is a private company and doesn’t release its financials (company filings), we can’t use typical valuation based on profits.

But not all electronics companies are valued equally, so we compared Bose to competitors. We get different market cap numbers.

We took the numbers from their biggest competitors, Apple, Sony, and Samsung (October 2022).

Here’s Bose market cap if it was valued as its competitors:

Bose valuation 2021
Valued as Apple$19.04 billion
Valued as Sony$3.84 billion
Valued as Samsung$3.26 billion
Price to Sales ratio from Yahoo Finance (TTM October 2022)

The market values company revenue differently based on many factors, including intangible things like popularity and brand value. It’s fair to assume Bose would be valued better than Sony and Samsung but not as generously as Apple, which is one of the strongest brands in existence.

Bose market share

Bose’s market share is the 3rd largest in the US, with 12.5% of Americans saying they use their headphones.

Check the best Bose headphones.

Headphones market share
Source: Statista, US survey

With 34.4% of users, Apple has the highest market share in the headphones and earbuds market.

Beats by Dre is the 2nd most popular brand, with 15.3% of Americans using their products. Beats is owned by Apple though it’s its own brand.

Bose’s 12.5% is followed by Samsung 12.2%, JBL 11.4%, Sony 11.4%, Skullcandy 8.4%, and LG 7%.

Here’s the US market share breakdown:

Brand% of Americans using it
Apple34.4%
Beats by Dre15.3%
Bose12.5%
Samsung12.2%
JBL11.4%
Sony11.4%
Skullcandy8.4%
LG7%
Data from the Statista global consumer survey

Keep in mind the survey data only tells us what percentage of Americans use a specific brand of headphones. It’s possible one person uses more than 1 brand; therefore, the cumulative percentage is over 100%.

Check the best Sony headphones, Skullcandy headphones, and Sennheiser headphones.

Bose competitors

Bose’s main competitors in the headphones and earbuds market are Apple (including Beats by Dre), Xiaomi, Samsung, Sony, JBL, and Skullcandy.

Other Bose competitors include:

Bose competitorsCategory of competition
JlabHeadphones & earbuds
SennheiserHeadphones & speakers
Jabra
Headphones & speakers
JaybirdHeadphones
Realme
Headphones & speakers
Oppo
Headphones & speakers
Bragi
Headphones & speakers
Huawei
Headphones & speakers
QCYHeadphones
YamahaSpeakers
PioneerSpeakers
KlipschHeadphones & speakers
Polk AudioSpeakers
SonosSpeakers
Bowers & WilkinsHeadphones & speakers
Harman KardonHeadphones & speakers
FocalHeadphones & speakers
Bang & OlufsenHeadphones & speakers
The list was created based on market share data and popular brands that are in direct competition with Bose’s products.

Who owns Bose?

The Massachusetts Institute of Technology (MIT) is the majority owner of the Bose company. Dr. Amar Bose, the founder, and owner, donated most of the corporation to MIT in 2011.

The MIT received non-voting shares that it cannot sell, which means it has no power to make business decisions but still gets paid annual dividends. The exact value or number of shares donated is unknown.

The management of the company stayed in the hands of the remaining owners, which are not disclosed.

Source: MIT

Where is Bose from?

Bose corporation HQ is in Framingham, Massachusetts, USA. It was founded by Dr. Amar Gopal Bose in 1964.

Bose’s main manufacturing location is the same as its headquarters; Framingham, Massachusetts.

Here are all Bose manufacturing locations:

Bose factory locationsCountry
Framingham, MassachusettsUSA
Westborough Massachusetts
USA
Stow Massachusetts
USA
Batu KawanMalaysia
TijuanaMexico
San Luis Rio ColoradoMexico
Source: Wikipedia

Is Bose a Fortune 500 company?

Bose is not a Fortune 500 company. The companies on the bottom of the list generally have over $6 billion in annual revenues, while Bose has $3.2 billion in 2021. It’s too small of a company.

Conclusion

What do you think about Bose revenue numbers? Did you expect them to be bigger?

While Bose is a popular brand for noise cancelling headphones, speakers, and other audio devices, it’s much smaller than Apple.

The company stayed private, and instead of seeking revenue growth, it retained its business freedom which was one of Amar Bose’s primary goals.

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