HBO Max (with HBO & Discovery+ services) has 96.1 million subscribers as of Q4 2022, quickly gaining popularity among video streaming services. Learn exactly: How many subscribers has HBO Max had throughout the years, and how fast are the numbers growing How much does HBO Max earn each quarter, and how it compares to Netflix Who are the likeliest HBO Max users, and what are their ages and nationalities Did you know HBO Max mobile app had the biggest market share among all video streaming apps? Find out exactly how big is the app’s share down below. HBO Max subscriber numbers HBO Max growth HBO Max subscribers vs. Netflix HBO revenue HBO net worth HBO Max demographics HBO Max Statistics HBO Max (along with HBO and Discovery+) had 96.1 million subscribers globally in Q4 2022, with 54.6 million coming from the US. HBO Max has a 14% market share size in the US, a 1% less than Disney+. The reported revenues in Q4 2022 were $11.01 billion, which is almost $1.2 billion more than in Q3 2022. Warner Bros. is currently worth $27.54 billion, which is 51.8% less compared to the $57.2 billion value in March 2022. Most hbomax.com visitors are males between 25 and 34 years old and come from the US. HBO Max subscriber numbers The number of global HBO Max and HBO subscribers reached $96.1 million in Q4 2022. Warner Bros. reports its subscriber numbers by combining Discovery+, HBO and HBO Max users. The subscriber count ends in Q3 2020, which also represents the start of HBO Max. Furthermore, after Q2 2022, the subscriber count also includes Discovery+ subscribers) The table shows worldwide, domestic (US), and international (non-US) HBO and HBO Max subscriber numbers: Quarterof the yearTotal worldwidesubscribersUS subscribersInternationalsubscribers(non-US)Q4 202296.1 million54.6 million41.5 millionQ3 202294.9 million53.5 million41.4 millionQ2 202292.1 million53 million39.1 millionQ1 202276.8 million48.6 million28.2 millionQ4 202173.8 million46.8 million27 millionQ3 202169.4 million45.2 million24.2 millionQ2 202167.5 million47 million20.5 millionQ1 202164 million44.2 million19.8 millionQ4 202061 million41 million20 millionQ3 202057 million38 million19 million(Warner Bros, AT&T) HBO Max had a 14% market share in the US in Q4 2022. It now has a 1% lower share than Disney+. Interestingly, Netflix lost its dominance for the first time in many years, being overtaken by Prime Video. Here’s how the market share in the US changed between Q4 2022 and Q2 2021: StreamingserviceQ4 2022Q3 2022Q2 2022Q1 2022Q4 2021Q3 2021Q2 2021Netflix20%21%21%23%25%27%28%PrimeVideo21%19%20%19%19%21%20%Disney+15%15%14%13%13%14%14%HBO Max14%15%15%14%12%10%/Hulu11%10%10%11%13%13%13%Apple TV+6%7%6%5%5%4%/Paramount+6%4%4%4%3%//Showtime/////2%/Other7%9%10%12%10%9%25%(MPN, CCN, EMH, tvtech, TheStreet, Entrepreneur) The HBO Max mobile app had the biggest market share in Q1 2022. At 21%, it had a 4% lead over Disney+ and a 6% lead over Netflix’s app. Video streaming appmarket share in Q1 2022PercentageHBO Max21%Disney+17%Netflix15%(SensorTower) On a related note, to watch HBO Max with good sound, check the top wireless headphones for TV. HBO Max growth HBO Max subscriber numbers are growing at around 5% globally and 3.8% domestically each quarter. With the exception of Q2 2022, when AT&T merged HBO services with Discovery+, leading to a one-time increase in reported subscribers. Interestingly, while continued HBO Max growth has stayed positive globally, HBO lost around 3.8% of domestic subscribers in Q3 2021. The table shows the subscriber growth between the fourth quarter of 2022 and the fourth quarter of 2020: Quarterof the yearGrowth of globalsubscribersGrowth of USsubscribersQ4 2022+1.3%+2.1%Q3 2022+3%+1%Q2 2022+19.9%+9%Q1 2022+4.1%+3.8%Q4 2021+6.3%+3.5%Q3 2021+2.8%-3.8%Q2 2021+5.5%+6.3%Q1 2021+4.9%+7.8%Q4 2020+7%+7.9%(Warner Bros, AT&T) On the other hand, cable TV is losing subscribers. HBO Max subscribers vs. Netflix HBO Max (with HBO and Discovery+ included) had 96.1 million subscribers in Q4 2022, compared to almost 231 million on Netflix. In comparison, Netflix is a more popular video streaming service. In defense, HBO Max is a relatively new service. However, HBO has been around since 1972, so you can find the reasons for the relatively lower subscriber count on the HBO side. In the lack of exciting content the service is currently providing. HBO Max subscriber count before Q2 2022 shows HBO and HBO Max subscribers, whereas the number after Q2 2022 also adds Discovery+ subscribers. Here’s a table comparison between Netflix and HBO Max number of users: Quarterof the yearHBO Max subscribers(with HBO & Discovery+)NetflixsubscribersQ4 202296.1 million230.75 millionQ3 202294.9 million223.09 millionQ2 202292.1 million220.67 millionQ1 202273.8 million221.64 millionQ4 202173.8 million221.84 millionQ3 202169.4 million213.56 millionQ2 202167.5 million209.18 millionQ1 202164 million207.64 millionQ4 202061 million203.66 millionQ3 202057 million195.15 million(Warner Bros, AT&T, Netflix) HBO revenue The revenue of Warner Bros. Discovery was $11.01 billion in Q4 2022. On the other hand, the total WarnerMedia revenue in Q1 2022 was $8.7 billion, with $4 billion representing subscription revenue. However, back then, the revenue was counted differently. The revenues from Q2 to Q4 of 2022 (after the Warner Bros. and AT&T merger) are for the entire Warner Bros. Discovery. Here are HBO streaming revenues for each quarter: Quarterof the yearTotal revenueSubscriptiononly revenueQ4 2022$11.01 billionn/aQ3 2022$9.82 billionn/aQ2 2022$9.83 billionn/aQ1 2022$8.7 billion$4 billionQ4 2021$9.9 billion$3.8 billionQ3 2021$8.4 billion$4 billionQ2 2021$8.8 billion$4 billionQ1 2021$8.5 billion$3.8 billion(Warner Bros, AT&T) HBO net worth Warner Bros. Discovery, the company owning HBO and HBO Max, is currently (November 24, 2022) valued at $27.54 billion. However, as seen from the last 5 years, the company’s value has fluctuated significantly. For example, just seven months ago, on March 28, 2022, the company was valued at $57.2 billion. YearCompany’smarket worthDifferenceNovember 2022$27.54 billion-51.8%March 2022$57.2 billion+307.4%November 2021$14.04 billion-68.8%March 2021$45 billion+212.5%November 2020$14.4 billion+9.5%March 2020$13.15 billion-24.5%November 2019$17.43 billion+15.4%March 2019$15.1 billion-8%November 2018$16.42 billion+61%March 2018$10.2 billion/(macrotrends) HBO Max demographics Most HBO Max subscribers visiting hbomax.com come from the US, attributing for 32.74% of all traffic. The second are Brazilian users at 10.8%. Interestingly, apart from the US, HBO is very popular in Spanish and Portuguese-speaking countries. CountryPercent of hbomax.com visitorsUS32.74%Brazil10.8%Mexico6.24%Spain5.38%Argentina5.24%Other39.6%(Similarweb) 32.15% of visitors to the hbomax.com website are between 25 and 34 years old. Here’s a more detailed view of the visitors’ age: Age groupPercentage of visitorsfrom the group18-2429.09%25-3432.15%35-4417.93%45-5410.55%55-646.55%65+3.73%(Similarweb) Among hbomax.com visitors, there are slightly more male (53.99%) visitors than female ones (46.01%). (Similarweb) 60% of HBO Max subscribers in the US find the amount of ads on the streaming service reasonable. In contrast, 18% find them unreasonable, with 22% having no opinion. Opinion about the numberof ads on HBO MaxPercentage ofusers that agreeAmount is reasonable60%Amount is unreasonable18%No opinion22%(eMarketer) HBO Max mobile app was downloaded 7 million times in the US in Q3 2022. That is much less compared to almost 12 million downloads in Q1 of the same year. The numbers are from Google Play and App Store combined. (SensorTower) Read more: Screen time stats Teenager & kids screen time stats Tech addiction facts Anime industry statistics Conclusion HBO Max is a relatively new video streaming service that quickly gained popularity, especially due to some of the most beloved TV series and exclusive movie premieres during the pandemic. Do you watch HBO Max? What convinced you to subscribe? Do you watch any other streaming services? Please let us know down below. Sources: Warner Bros, AT&T, MPN, CCN, EMH, tvtech, TheStreet, Netflix, macrotrends, Similarweb, SensorTower, eMarketer Entrepreneur, This Streaming Service Beat Netflix as the No. 1 One Market Leader in the U.S. Published Jan 23, 2023. Accessed Feb 24, 2023.