Patreon is one of the most popular platforms for fans to financially support their favorite creators. Since the beginning, fans have donated more than $3.5 billion. See other facts like this below. Learn in-depth statistics on: How big of a cut Patreon takes from creators, and what’s the average monthly payout Patreon demographics Who are the most popular creators, and what are their main goals for the future How much money does Patreon take? Patreon revenue Patreon number of creators Patreon number of subscribers Top Patreon earners Most popular Patreons with the most subscribers How much is Patreon worth? Patreon Statistics Patreon cut is between 5% to 12%, in addition to other fees. An average Patreon creator earns between $315-$1575 per month. Patreon has over 250,000 creators, but only around 218,000 have at least 1 subscriber. Collectively, Patreon creators earned $3.5 billion from the platform’s beginning till 2022. There are over 8 million active patrons on Patreon every month. More than 58% of creators are in their 20s, with above 67% of patrons coming from the same age group. Creator “True Crime Obsessed” has the highest number of patrons and earns the largest revenue. Patreon is valued at $4 billion and has $413.3 million of total funding. Over 38% of creators are making video content. Patreon’s Cut, Revenue, Growth How much money does Patreon take? The platform fee or Patreon percentage is between 5% and 12%, depending on the membership plan. Plan% CutFor each $1000 earnedLite plan5%$50Pro plan8%$80Premium12%$120(Source: Patreon) The currency conversion fee is 2.5%. The fee is made on all payments made in a currency that’s different from the creator’s payout currency. Other fees that come because of using different payment methods. Direct deposit: $0.25 fee for each deposit for US creators Paypal: $0.25 or 1% of the amount transferred, capped at $20 per deposit for the US and international creators Payoneer: The fee varies depending on the country, but it’s typically $3 per deposit for international creators (Merchant Maverick) How much money does Patreon take from an average subscriber? Patreon takes around $0.35 or 35 cents from an average subscriber assuming the Patron value is $7 per month and the creator has a Lite plan. Patreon did not tell the exact value of an average Patron, as it varies, but they have given $7 as the example in one of their articles. The money Patreon takes varies on the membership plan the creator uses. Here’s how much Patreon takes per subscriber/patron on different membership plans: Patreon membership planAvg. monthly cut per patronLite plan$0.35Pro plan$0.56Premium$0.84Assuming avg. value of patron is $7 How much money do Patreon subscribers pay to creators? In 2022, Patreon payed out a total of $290,801,370 to its creators. Here’s a breakdown of cumulative annual creator earnings on Patreon: YearTotal yearlypayed-out amount2022$290,801,3702021$276,445,5102020$210,303,1622019$141,792,2702018$135,914,4512017$109,266,780Source: Graphtreon How important is Patreon for creators income? 41% of Patreon creator earnings come from Patreon payouts. That makes Patreon the main income source for digital creators, though it represents less than half. The sourceof creator’s earningsPercentagePatreon payouts41%Extra jobs11%Other9%Commissions8%Subscriptions onother platforms7%Ad revenue7%Coaching/teaching5%Book sales4%Merchandise3%Selling digitaldownloads3%Touring/live shows2%Brand sponsorships2%Source: Patreon 9 The percentages have been rounded up to the nearest whole number. The first major Patreon census also shows most creators don’t want payments in cryptocurrencies. Up to 43% said “please don’t” under the crypto payments question, whereas 30% didn’t care. Only 9% find the crypto payments feature to be crucial. What creators thinkabout crypto paymentsPercentage that agreesImportant9%Nice to have18%Doesn’t matter30%Don’t do it43%Source: Patreon 9 How much money has Patreon paid out so far? By Q2 2022, over 250,000 Patreon creators collectively earned $3.5 billion from their fans. These are cumulative earnings since the beginning of the platform in 2013. Data from Patreon and its CEO and co-founder, Jack Conte. Cumulative earnings since 2013. In November 2020, Patreon creators surpassed $2 billion in earnings, whereas the $1 billion milestone was reached in Q2 2019. These are milestone reported by Patreon, even though they don’t release any real numbers. YearPatreonearnings milestoneQ2 2022$3.5 billionNovember 2020$2 billionQ2 2019$1 billionSources: Patreon 4, Fast Company Monthly Patreon creator earnings? YearAverage monthlyearnings per year2022$24,233,4472021$23,037,1262020$17,525,2632019$11,816,0222018$11,326,2062017$9,105,5652016$6,187,775Source: Graphtreon Out of 12,915,353 pledges in January 2023, Patreon paid out $24,144,958 to its creators. Time of the yearPledgesEarningsJanuary 202312,915,353$24,144,958October 202212,806,788$23,815,635July 202212,306,544$24,469,999April 202212,187,848$24,389,703January 202212,009,432$24,160,277October 202111,624,451$23,692,855July 202111,299,026$23,157,190April 202111,055,110$22,874,393January 202110,683,290$21,206,289October 20209,111,997$19,488,142July 20208,594,495$18,563,557April 20207,670,746$16,822,324January 20206,027,817$12,768,989October 20194,930,109$11,029,457July 20195,467,585$12,254,545April 20195,376,201$12,062,672January 20195,204,720$12,411,981October 20184,771,926$11,949,236July 20184,148,578$11,265,152April 20183,762,981$11,212,536January 20183,223,455$10,456,625October 20172,733,375$9,612,026July 20172,416,321$9,450,251April 20172,014,454$8,832,740January 20171,557,002$7,849,788October 20161,288,989$7,186,330July 20161,078,220$5,977,231April 2016934,682$5,220,545February 2016830,081$4,771,834Source: Graphtreon What is Patreon’s revenue per year? Patreon earned an estimated $137.3 million in revenue in 2021. Table of Patreon’s annual revenue: YearRevenueGrowth2021(estimated)$137.3 million49.9%2020(estimated)$91.6 million66.6%2019$55 million83.3%2018$30 million100%2017$12-$15 million/Source: Craft Here is more data on revenue for: Spotify revenue SoundCloud revenue Pandora revenue Amazon Prime revenue Patreon Users How many creators does Patreon have? Patreon has around 222,000 creators in 2023. More specifically, there were 222,591 with at least 1 patron in February 2023 (according to Graphtreon). With the current growth trend, it’s expected the number will stay about the same in the next few months. Here’s a table with the numbers of creators with at least 1 subscriber: Quarter ofthe yearNumber ofcreatorsDifferenceQ1 2023222,591+2%Q2 2022218,226+11.2%Q2 2021196,256+3%Q2 2020190,617+41.3%Q2 2019134,926+14.3%Q2 2018117,993+74.2%Q2 201767,717+113.3%Q2 201631,744/Source: Graphtreon Patreon claims there are already over 250,000 creators on the site. But this number is different from creators who actually have at least 1 patron. Patreon’s number includes creators who have 0 subscribers. Source: Patreon 5 At the beginning of the pandemic, Patreon registered more than 30,000 new creators in the first 3 weeks of March 2020. In total, 50,000 new creators joined in March 2020. The percentage of creators from the US, UK, Germany, Canada, Italy, and Australia went up by 36.2% compared to February 2020. Source: Patreon 11 Patreon number of subscribers There are over 8 million monthly active patrons. From 2019 to 2022, the number of patrons increased by 100%. Here’s the breakdown of subscribers on the Patreon platform: YearNumber ofpatrons20228 million20217 million20206 million20194 million20183 millionSources: Patreon 5, Variety, Patreon 4, Patreon 6, Patreon 7 How much does an average Patreon creator make? With around 30,000 followers, an average Patreon creator may earn between $315 and $1575 per month. The calculation was made by Patreon, using the following (hypothetical) example: Subscriber count30,000% of subscriberswilling to learn more15%Traffic tothe creator page4,500% of trafficthat converts1-5%Average valueper patron$7Total monthlyearnings$315-1575(Patreon 3) This model works if the creator has pledge tiers: $1 $2 $5 $10 $25 $100 And most patrons choose to pay between $2-$10, averaging at $7. We have to keep in mind that some creators do much better than others and these numbers are not set in stone. If a creator has loyal patrons that are willing to donate more money, then the earnings can be higher with a smaller number of followers. Source: Patreon 3 How many subscribers/patrons does an average creator have? An average creator has between 45 to 225 patrons. Based on the model mentioned above. Source: Patreon 3 What’s an average patron pledge/donation? The median pledge is around $2, based on the pledge-to-payouts ratio. Normally, patrons pay between $2 to $10, averaging at $7, based on the model mentioned above. Source: Patreon 3 Patreon creators & subscribers’ demographics Most Patreon.com visitors come from the US (27.91%), followed by the UK at 5.63%. CountryPercentageof visitorsUSA27.91%UK5.63%Germany4.09%Canada3.52%Australia2.89%Others55.95%Source: Similarweb 33.69% of Patreon.com visitors are in the 18-24 age group. Closely followed by the 25-34 age group with 32.35%. Age groupPercentage18-2433.69%25-3432.35%35-4415.91%45-549.31%55-645.31%65+3.44%Source: Similarweb Most Patreon.com visitors are males (75.73%). Females represent 24.27% of visitors. Source: Similarweb 58.7% of creators were in their 20s, compared to 67.3% of fans in the same age group. Creator age distribution: Creators’age groupPercentageof creators20-2425.5%25-2928.8%30-3418.2%Above 3427.5%Source: Patreon 8 Fans’ age distribution: Fans’age groupPercentageof fansBelow 2010.6%20-2440.5%25-2926.9%30-3413.2%Above 348.8%Source: Patreon 8 In 2020, 40% of creators were based outside the US. The majority of creators have supporters from other countries than their own. Source: Patreon 10 Top Patreons 20 Top Patreon earners “True Crime Obsessed” creator is the top Patreon earner on Patreon with almost $250,000 earnings. CreatorContentcreatormakesAnnualearningsTrue Crime ObsessedPodcasts$246,000The Tim Dillion ShowPodcasts$219,700Maintenance PhasePodcasts$182,000Chapo Trap HousePodcasts$160,500Matt and ShanSecret PodcastPodcasts$150,000TMGPodcasts$138,000the yardPodcasts$137,400You’re Wrong AboutPodcasts$125,500Adeptus SteveAdultGames$122,900Dungeons and daddiesPodcasts$115,500Not Another D&DPodcasts$115,000Crime in Sports/Small Town MurderVideo$107,000Flagrant 2Podcasts$104,200The Cum BoysPodcasts$97,300TrueAnon PodcastPodcasts$96,600Cfx.re/The CitizenFXOther$96,500The Fantasy FootballersPodcasts$91,500MxR ModsAdultVideo$91,500Blind WavePodcasts$83,000Last Podcast on the LeftPodcasts$82,900Source: Graphtreon 10 Most popular Patreons with most subscribers Most popular Patreon creators based on subscriber count: CreatorNumberof patronsTrue Crime Obsessed47,583 patronsThe Tim Dillon Show41,689 patronsMaintenance Phase40,110 patronsChapo Trap House36,296 patronsDank Pods35,538 patronsMatt and Shane’s Secret Podcast34,252 patronsDarkCookie28,972 patronsThe Cum Boys26,802 patronsDungeons and Daddies26,134 patronsthe yard24,043 patronsSource: Graphtreon There are 6 podcasters among the top 10 most subscribed Patreon creators. Here are top Patreon creators with the highest growth: CreatorNumberof patronsGrowthPlayTogether1,928 patrons1,591%Jrbudda872 patrons977%Alpha Blend Interactive1,015 patrons915%Honour Rae595 patrons715%Nas Pasha848 patrons700%Ringeko-chan378 patrons613%BEMBARA517 patrons383%Fudge364 patrons309%Gabby B332 patrons295%ElRichMC524 patrons259%Source: Graphtreon Patreon valuation: How much is Patreon worth? Patreon is valued at $4 billion. Source: Craft 2 Here’s a table of Patreon valuation, per year: DateFundingroundPatreonvaluationAugust 2013Seed$7.99 millionJune 2014Series A$50.63 millionJanuary 2016Series B$148.38 millionSeptember 2017Series C$450 millionJuly 2019Series D$660 millionSeptember 2020Series E$1.2 billionApril 2021Series F$4 billionSource: Crunchbase How much funding did Patreon have? Patreon’s total funding amount is $413.3 million. It managed to do so in 11 funding rounds, with 39 investors and 7 lead investors. DateFundingroundPatreonvaluationAugust 2013Seed$2.1 + $1.5 millionJune 2014Series A$15.3 millionJanuary 2016Series B$30 millionSeptember 2017Series C$59.4 millionJuly 2019Series D$60 millionSeptember 2020Series E$90 millionApril 2021Series F$155 millionSource: Crunchbase What works best on Patreon? Video content represents the highest share of monthly payouts. But most of the top subscribed creators are creating podcasts. Here’s the updated table for January 2023: CategoryMonthlypayoutsVideo$5.71millionPodcasts$3.54 millionAdult Games$2.05 millionGames$1.82 millionMusic$1.03 millionAdult comics$993 thousandWriting$987 thousandAdult drawing& painting$960 thousandAdult video$716 thousandDrawing & painting$541 thousandSource: Graphtreon Do you know what are the most viewed Instagram Live videos? Patreon categories with the least amount of monthly payouts. CategoryMonthlypayoutsAdult magazine$4 thousandAdult crafts & DIY$2 thousandAdult dance & theatre$11 thousandAdult 3D printing$16 thousandCosplay$20 thousandAdult cosplay$32 thousandCrafts & DIY$40 thousandSource: Graphtreon 38% of Patreon creators are making videos as their primary medium. That means around 95,000 creators are making videos. Here are the most popular categories of content according to creator numbers: CategoryShare ofcreatorsNumberof creatorsVideo38%95,000Writing17%42,500Audio14%35,000Visualarts11%27,500Game/game mods6%15,000Photography6%15,000Other8%20,000Source: Patreon 9 A quarter of Patreon creators with at least 1 patron are dealing with adult content. Out of all 222,591 creators with at least 1 patron, 56,031 are dealing with adult content. More specifically, that’s 25.2% of creators. Source: Graphtreon Bonus Patreon facts & stats In January 2023, Patreon.com was visited by 100.2 million visitors. MonthNumber of Patreonvisitors worldwideJan 2023100.2 millionDec 202294.8 millionNov 202287.5 millionSource: Similarweb 56% of creators think of themselves as good-to-professionals at what they do on Patreon. The other 44% are more or less starting out and still learning the profession. From beginners to professionals, on a scale from 1 to 6: Creative tenurescalePercentageof creators1 (just starting out)5%217%321%423%521%6 (professional)11%Source: Patreon 9 Approximately 80% of creators work alone, whereas 11% work in a team. 8% are generally working alone but partner with other non-creators. There’s a 39% chance that a podcaster will work in a team, while there’s a 94% chance of a visual artist to work alone. Source: Patreon 9 Video creators got the most supporters from YouTube (50%). Audio/music creators also got the most fans on YouTube (30%). CreatorcategoryWhere they got the mostof their audience fromVideocreatorsYouTube (50%)Audio/MusiccreatorsYouTube (30%)Game/game modsTwitter (18%)Discord (17%)PodcastersFacebook (17%)Podcast networks (16%)Twitter (16%)VisualartistsDeviantArt (21%)Twitter (19%)WritersFacebook (19%)Discord (17%)Their own website (14%)Source: Patreon 9 Related: Discord users, revenue, and demographics Popular benefits that patrons receive when supporting a creator: Benefitsfor patronsPercentage ofpopularityExclusive content69%Early access to content57%Access to completepost archive39%Patron shout-outs/list their name in credits37%Fan requests/voting rights35%Interaction with creators/other patrons30%Access to a Discordor Facebook group29%Educational content19%Digital items16%Livestreams16%Physical goods(delivered less than monthly)13%1-to-1 contact with the creator11%Custom digital commissions10%1-to-1 coachingor teaching from a creator9%AMAs8%Physical goods(delivered monthly)6%VIP access toin-person events5%Source: Patreon 9 For the future, 90% of creators’ biggest goal is to grow their audience. Future goalsfor creatorsPercentageGrowing theiraudience90%More collabswith other creators25%Hire support staff tohelp run the business18%Experiment witha new medium18%Try a new channelor platform12%Add creative collaboratorsto their team12%Launch a new podcast9%Build or hire someoneto build their website9%Experiment with newmonetization options6%Build or hire someoneto build their mobile app2%Other7%Source: Patreon 9 The average salary at Patreon company is $149,622 per year. The highest salary belongs to the legal team, averaging $303 thousand per year. Workplaceat PatreonAverageannualsalaryLegal$303 thousandSales$288 thousandMarketing$200 thousandEngineering$196 thousandProduct$146 thousandBusinessDevelopment$132 thousandIT$127 thousandOperations$119 thousandHumanResources$115 thousandDesign$105 thousandFinance$94 thousandCustomersupport$77 thousandAdmin$47 thousandSource: Comparably Read more: Average GB internet usage Social media addiction trends Conclusion These were the latest Patreon statistics. Since many creators can’t survive with ad revenues only, Patreon has become a great platform not only to finance them but to connect them more closely with their fans. Now you know how much of your pledge goes to the company and creator. What fact is the most interesting to you? Do you support any creators on Patreon? Are you a creator? Let us know in the comments. Sources: Patreon, Patreon 3, Patreon 4, Patreon 5, Patreon 6, Patreon 7, Patreon 8, Patreon 9, Patreon 10, Patreon 11, Merchant Maverick, TechCrunch, Fast Company, Graphtreon, Craft, Craft 2, Variety, Similarweb, Crunchbase, Comparably Peter SusicFrom a childhood fascination with sound, Peter’s passion has evolved into a relentless pursuit of the finest headphones. He’s an audio expert with over 5 years of experience in testing both audiophile and consumer-grade headphones. Quote: “After many years, I can confidently tell which headphones are good and which are terrible.” Find his honest opinion in his reviews.
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