41+ Patreon Statistics: Patreon’s Cut, Users, Revenue, Valuation (2024)

Patreon is one of the most popular platforms for fans to financially support their favorite creators. Since the beginning, fans have donated more than $3.5 billion. See other facts like this below.

Learn in-depth statistics on:

• How big of a cut Patreon takes from creators, and what’s the average monthly payout
• Patreon demographics
• Who are the most popular creators, and what are their main goals for the future

How much money does Patreon take?

Patreon revenue

Patreon number of creators

Patreon number of subscribers

Top Patreon earners

Most popular Patreons with the most subscribers

How much is Patreon worth?

Patreon Statistics

• Patreon cut is between 5% to 12%, in addition to other fees.
• An average Patreon creator earns between $315-$1575 per month.
• Patreon has over 250,000 creators, but only around 218,000 have at least 1 subscriber.
• Collectively, Patreon creators earned $3.5 billion from the platform’s beginning till 2022.
• There are over 8 million active patrons on Patreon every month.
• More than 58% of creators are in their 20s, with above 67% of patrons coming from the same age group.
• Creator “True Crime Obsessed” has the highest number of patrons and earns the largest revenue.
• Patreon is valued at $4 billion and has $413.3 million of total funding.
• Over 38% of creators are making video content.

Patreon’s Cut, Revenue, Growth

How much money does Patreon take?

The platform fee or Patreon percentage is between 5% and 12%, depending on the membership plan.

The currency conversion fee is 2.5%.

The fee is made on all payments made in a currency that’s different from the creator’s payout currency.

Other fees that come because of using different payment methods.

• Direct deposit: $0.25 fee for each deposit for US creators
• Paypal: $0.25 or 1% of the amount transferred, capped at $20 per deposit for the US and international creators
• Payoneer: The fee varies depending on the country, but it’s typically $3 per deposit for international creators

(Merchant Maverick)

How much money does Patreon take from an average subscriber?

Patreon takes around $0.35 or 35 cents from an average subscriber assuming the Patron value is $7 per month and the creator has a Lite plan.

Patreon did not tell the exact value of an average Patron, as it varies, but they have given $7 as the example in one of their articles. The money Patreon takes varies on the membership plan the creator uses.

Here’s how much Patreon takes per subscriber/patron on different membership plans:

How much money do Patreon subscribers pay to creators?

In 2022, Patreon payed out a total of $290,801,370 to its creators.

Here’s a breakdown of cumulative annual creator earnings on Patreon:

How important is Patreon for creators income?

41% of Patreon creator earnings come from Patreon payouts.

That makes Patreon the main income source for digital creators, though it represents less than half.

The first major Patreon census also shows most creators don’t want payments in cryptocurrencies.

Up to 43% said “please don’t” under the crypto payments question, whereas 30% didn’t care. Only 9% find the crypto payments feature to be crucial.

How much money has Patreon paid out so far?

By Q2 2022, over 250,000 Patreon creators collectively earned $3.5 billion from their fans.

These are cumulative earnings since the beginning of the platform in 2013. Data from Patreon and its CEO and co-founder, Jack Conte.

In November 2020, Patreon creators surpassed $2 billion in earnings, whereas the $1 billion milestone was reached in Q2 2019. These are milestone reported by Patreon, even though they don’t release any real numbers.

Monthly Patreon creator earnings?

Out of 12,915,353 pledges in January 2023, Patreon paid out $24,144,958 to its creators.

What is Patreon’s revenue per year?

Patreon earned an estimated $137.3 million in revenue in 2021.

Table of Patreon’s annual revenue:

Here is more data on revenue for:

• Spotify revenue
• SoundCloud revenue
• Pandora revenue
• Amazon Prime revenue

Patreon Users

How many creators does Patreon have?

Patreon has around 222,000 creators in 2023.

More specifically, there were 222,591 with at least 1 patron in February 2023 (according to Graphtreon). With the current growth trend, it’s expected the number will stay about the same in the next few months.

Here’s a table with the numbers of creators with at least 1 subscriber:

Patreon claims there are already over 250,000 creators on the site.

But this number is different from creators who actually have at least 1 patron. Patreon’s number includes creators who have 0 subscribers.

Source: Patreon 5

At the beginning of the pandemic, Patreon registered more than 30,000 new creators in the first 3 weeks of March 2020.

In total, 50,000 new creators joined in March 2020.

The percentage of creators from the US, UK, Germany, Canada, Italy, and Australia went up by 36.2% compared to February 2020.

Source: Patreon 11

Patreon number of subscribers

There are over 8 million monthly active patrons.

From 2019 to 2022, the number of patrons increased by 100%.

Here’s the breakdown of subscribers on the Patreon platform:

How much does an average Patreon creator make?

With around 30,000 followers, an average Patreon creator may earn between $315 and $1575 per month.

The calculation was made by Patreon, using the following (hypothetical) example:

This model works if the creator has pledge tiers:

• $1
• $2
• $5
• $10
• $25
• $100

And most patrons choose to pay between $2-$10, averaging at $7.

We have to keep in mind that some creators do much better than others and these numbers are not set in stone. If a creator has loyal patrons that are willing to donate more money, then the earnings can be higher with a smaller number of followers.

Source: Patreon 3

How many subscribers/patrons does an average creator have?

An average creator has between 45 to 225 patrons.

Based on the model mentioned above.

Source: Patreon 3

What’s an average patron pledge/donation?

The median pledge is around $2, based on the pledge-to-payouts ratio.

Normally, patrons pay between $2 to $10, averaging at $7, based on the model mentioned above.

Source: Patreon 3

Patreon creators & subscribers’ demographics

Most Patreon.com visitors come from the US (27.91%), followed by the UK at 5.63%.

33.69% of Patreon.com visitors are in the 18-24 age group.

Closely followed by the 25-34 age group with 32.35%.

Most Patreon.com visitors are males (75.73%).

Females represent 24.27% of visitors.

Source: Similarweb

58.7% of creators were in their 20s, compared to 67.3% of fans in the same age group.

Creator age distribution:

Fans’ age distribution:

In 2020, 40% of creators were based outside the US.

The majority of creators have supporters from other countries than their own.

Source: Patreon 10

Top Patreons

20 Top Patreon earners

“True Crime Obsessed” creator is the top Patreon earner on Patreon with almost $250,000 earnings.

10 Most popular Patreons with most subscribers

Most popular Patreon creators based on subscriber count:

There are 6 podcasters among the top 10 most subscribed Patreon creators.

Here are top Patreon creators with the highest growth:

Patreon valuation: How much is Patreon worth?

Patreon is valued at $4 billion.

Here’s a table of Patreon valuation, per year:

How much funding did Patreon have?

Patreon’s total funding amount is $413.3 million.

It managed to do so in 11 funding rounds, with 39 investors and 7 lead investors.

What works best on Patreon?

Video content represents the highest share of monthly payouts.

But most of the top subscribed creators are creating podcasts. Here’s the updated table for January 2023:

Do you know what are the most viewed Instagram Live videos?

Patreon categories with the least amount of monthly payouts.

38% of Patreon creators are making videos as their primary medium.

That means around 95,000 creators are making videos.

Here are the most popular categories of content according to creator numbers:

A quarter of Patreon creators with at least 1 patron are dealing with adult content.

Out of all 222,591 creators with at least 1 patron, 56,031 are dealing with adult content.

More specifically, that’s 25.2% of creators.

Source: Graphtreon

Bonus Patreon facts & stats

In January 2023, Patreon.com was visited by 100.2 million visitors.

56% of creators think of themselves as good-to-professionals at what they do on Patreon.

The other 44% are more or less starting out and still learning the profession.

From beginners to professionals, on a scale from 1 to 6:

Approximately 80% of creators work alone, whereas 11% work in a team.

8% are generally working alone but partner with other non-creators.

There’s a 39% chance that a podcaster will work in a team, while there’s a 94% chance of a visual artist to work alone.

Source: Patreon 9

Video creators got the most supporters from YouTube (50%).

Audio/music creators also got the most fans on YouTube (30%).

Related:

• Discord users, revenue, and demographics

Popular benefits that patrons receive when supporting a creator:

For the future, 90% of creators’ biggest goal is to grow their audience.

The average salary at Patreon company is $149,622 per year.

The highest salary belongs to the legal team, averaging $303 thousand per year.

Read more:

• Average GB internet usage
• Social media addiction trends

Conclusion

These were the latest Patreon statistics. Since many creators can’t survive with ad revenues only, Patreon has become a great platform not only to finance them but to connect them more closely with their fans.

Now you know how much of your pledge goes to the company and creator.

What fact is the most interesting to you? Do you support any creators on Patreon? Are you a creator?

Let us know in the comments.

Sources: Patreon, Patreon 3, Patreon 4, Patreon 5, Patreon 6, Patreon 7, Patreon 8, Patreon 9, Patreon 10, Patreon 11, Merchant Maverick, TechCrunch, Fast Company, Graphtreon, Craft, Craft 2, Variety, Similarweb, Crunchbase, Comparably