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40+ Patreon Statistics: Patreon’s Cut, Users, Revenue, Valuation (2022)

Last updated: 1 month ago
7 min read

Patreon is one of the most popular platforms for fans to financially support their favorite creators. Since the beginning, fans have donated more than $3.5 billion. See other facts like this below.

Learn in-depth statistics on:

  • How big of a cut Patreon takes from creators, and what’s the average monthly payout
  • Patreon demographics
  • Who are the most popular creators, and what are their main goals for the future

How much money does Patreon take?

Patreon revenue

Patreon number of creators

Patreon number of subscribers

Top Patreon earners

Most popular Patreons with the most subscribers

How much is Patreon worth?

Patreon Statistics

  • Patreon’s cut is between 5% to 12%, in addition to other fees.
  • An average Patreon creator earns between $315-$1575 per month.
  • Patreon has over 250,000 creators, but only around 218,000 have at least 1 subscriber.
  • Collectively, Patreon creators earned $3.5 billion from the platform’s beginning till 2022.
  • There are over 8 million active patrons on Patreon every month.
  • More than 58% of creators are in their 20s, with above 67% of patrons coming from the same age group.
  • Creator “True Crime Obsessed” has the highest number of patrons and earns the largest revenue.
  • Patreon is valued at $4 billion and has $413.3 million of total funding.
  • Over 38% of creators are making video content.

Patreon’s Cut, Revenue, Growth

How much money does Patreon take?

The platform fee is between 5% and 12%, depending on the membership plan.

Plan% CutFor each $1000 earned
Lite plan
5%
$50
Pro plan8%$80
Premium12%$120
(Source: Patreon)

The currency conversion fee is 2.5%.

The fee is made on all payments made in a currency that’s different from the creator’s payout currency.

Other fees that come because of using different payment methods.

  • Direct deposit: $0.25 fee for each deposit for US creators
  • Paypal: $0.25 or 1% of the amount transferred, capped at $20 per deposit for the US and international creators
  • Payoneer: The fee varies depending on the country, but it’s typically $3 per deposit for international creators

(Merchant Maverick)

How much money does Patreon take from an average subscriber?

Patreon takes around $0.35 or 35 cents from an average subscriber assuming the Patron value is $7 per month and the creator has a Lite plan.

Patreon did not tell the exact value of an average Patron, as it varies, but they have given $7 as the example in one of their articles. The money Patreon takes varies on the membership plan the creator uses.

Here’s how much Patreon takes per subscriber/patron on different membership plans:

Patreon membership planAvg. monthly cut per patron
Lite plan$0.35
Pro plan$0.56
Premium$0.84
Assuming avg. value of patron is $7

How much money do Patreon subscribers pay to creators?

In 2021, Patreon payed out a total of $276,445,510 to its creators.

Here’s a breakdown of cumulative annual creator earnings on Patreon:

YearTotal yearly
payed-out amount
2021$276,445,510
2020$210,303,162
2019$141,792,270
2018$135,914,451
2017$109,266,780
Source: Graphtreon

How important is Patreon for creators income?

41% of Patreon creator earnings come from Patreon payouts.

That makes Patreon the main income source for digital creators, though it represents less than half.

The source
of creator’s earnings
Percentage
Patreon payouts41%
Extra jobs11%
Other9%
Commissions8%
Subscriptions on
other platforms
7%
Ad revenue7%
Coaching/teaching5%
Book sales4%
Merchandise3%
Selling digital
downloads
3%
Touring/live shows2%
Brand sponsorships2%
Source: Patreon 9 The percentages have been rounded up to the nearest whole number.

How much money has Patreon paid out so far?

By Q2 2022, over 250,000 Patreon creators collectively earned $3.5 billion from their fans.

These are cumulative earnings since the beginning of the platform in 2013. Data from Patreon and its CEO and co-founder, Jack Conte.

Cumulative earnings since 2013.

In November 2020, Patreon creators surpassed $2 billion in earnings, whereas the $1 billion milestone was reached in Q2 2019. These are milestone reported by Patreon, even though they don’t release any real numbers.

YearPatreon
earnings milestone
Q2 2022$3.5 billion
November 2020$2 billion
Q2 2019$1 billion
Sources: Patreon 4, Fast Company

Monthly Patreon creator earnings?

YearAverage monthly
earnings per year
Q2 2022$24,305,580
2021$23,037,126
2020$17,525,263
2019$11,816,022
2018$11,326,206
2017$9,105,565
2016$6,187,775
Source: Graphtreon

Out of 12,306,544 pledges in July 2022, Patreon paid out $24,469,999 to its creators.

Time of the yearPledgesEarnings
July 202212,306,544$24,469,999
April 202212,187,848$24,389,703
January 202212,009,432$24,160,277
October 202111,624,451$23,692,855
July 202111,299,026$23,157,190
April 202111,055,110$22,874,393
January 202110,683,290$21,206,289
October 20209,111,997$19,488,142
July 20208,594,495$18,563,557
April 20207,670,746$16,822,324
January 20206,027,817$12,768,989
October 20194,930,109$11,029,457
July 20195,467,585$12,254,545
April 20195,376,201$12,062,672
January 20195,204,720$12,411,981
October 20184,771,926$11,949,236
July 20184,148,578$11,265,152
April 20183,762,981$11,212,536
January 20183,223,455$10,456,625
October 20172,733,375$9,612,026
July 20172,416,321$9,450,251
April 20172,014,454$8,832,740
January 20171,557,002$7,849,788
October 20161,288,989$7,186,330
July 20161,078,220$5,977,231
April 2016934,682$5,220,545
February 2016830,081$4,771,834
Source: Graphtreon

What is Patreon’s revenue per year?

Patreon earned an estimated $137.3 million in revenue in 2021.

Table of Patreon’s annual revenue:

YearRevenueGrowth
2021
(estimated)
$137.3 million49.9%
2020
(estimated)
$91.6 million66.6%
2019$55 million83.3%
2018$30 million100%
2017$12-$15 million/
Source: Craft

Here is more data on revenue for:

Patreon Users

How many creators does Patreon have?

Patreon has around 220,000 creators in 2022.

More specifically, there were 219,309 with at least 1 patron in October 2022 (according to Graphtreon). With the current growth trend, it’s expected the number will reach around 222,000 by the end of the year.

Here’s a table with the numbers of creators with at least 1 subscriber:

Quarter of
the year
Number of
creators
Difference
Q2 2022218,226+11.2%
Q2 2021196,256+3%
Q2 2020190,617+41.3%
Q2 2019134,926+14.3%
Q2 2018117,993+74.2%
Q2 201767,717+113.3%
Q2 201631,744
Source: Graphtreon

Patreon claims there are already over 250,000 creators on the site.

But this number is different from creators who actually have at least 1 patron. Patreon’s number includes creators who have 0 subscribers.

Source: Patreon 5

At the beginning of the pandemic, Patreon registered more than 30,000 new creators in the first 3 weeks of March 2020.

In total, 50,000 new creators joined in March 2020.

The percentage of creators from the US, UK, Germany, Canada, Italy, and Australia went up by 36.2% compared to February 2020.

Source: Patreon 11

Patreon number of subscribers

There are over 8 million monthly active patrons.

From 2019 to 2022, the number of patrons increased by 100%.

Here’s the breakdown of subscribers on the Patreon platform:

YearNumber of
patrons
20228 million
20217 million
20206 million
20194 million
20183 million
Sources: Patreon 5, Variety, Patreon 4, Patreon 6, Patreon 7

How much does an average Patreon creator make?

With around 30,000 followers, an average Patreon creator may earn between $315 and $1575 per month.

The calculation was made by Patreon, using the following (hypothetical) example:

Subscriber count30,000
% of subscribers
willing to learn more
15%
Traffic to
the creator page
4,500
% of traffic
that converts
1-5%
Average value
per patron
$7
Total monthly
earnings
$315-1575
(Patreon 3)

This model works if the creator has pledge tiers:

  • $1
  • $2
  • $5
  • $10
  • $25
  • $100

And most patrons choose to pay between $2-$10, averaging at $7.

We have to keep in mind that some creators do much better than others and these numbers are not set in stone. If a creator has loyal patrons that are willing to donate more money, then the earnings can be higher with a smaller number of followers.

Source: Patreon 3

How many subscribers/patrons does an average creator have?

An average creator has between 45 to 225 patrons.

Based on the model mentioned above.

Source: Patreon 3

What’s an average patron pledge/donation?

The median pledge is around $2, based on the pledge-to-payouts ratio.

Normally, patrons pay between $2 to $10, averaging at $7, based on the model mentioned above.

Source: Patreon 3

Patreon creators & subscribers’ demographics

Most Patreon.com visitors come from the US (29.20%), followed by the UK at 5.42%.

CountryPercentage
of visitors
USA29.20%
UK5.42%
Germany4.29%
Canada3.59%
Australia2.67%
Others54.84%
Source: Similarweb

34.41% of Patreon.com visitors are in the 18-24 age group.

Closely followed by the 25-34 age group with 32.47%.

Age groupPercentage
18-2434.41%
25-3432.47%
35-4415.47%
45-548.98%
55-645.32%
65+3.35%
Source: Similarweb

Most Patreon.com visitors are males (76.15%).

Females represent 23.85% of visitors.

Source: Similarweb

58.7% of creators were in their 20s, compared to 67.3% of fans in the same age group.

Creator age distribution:

Creators’
age group
Percentage
of creators
20-2425.5%
25-2928.8%
30-3418.2%
Above 3427.5%
Source: Patreon 8

Fans’ age distribution:

Fans’
age group
Percentage
of fans
Below 2010.6%
20-2440.5%
25-2926.9%
30-3413.2%
Above 348.8%
Source: Patreon 8

In 2020, 40% of creators were based outside the US.

The majority of creators have supporters from other countries than their own.

Source: Patreon 10

Top Patreons

20 Top Patreon earners

“True Crime Obsessed” creator is the top Patreon earner on Patreon with almost $250,000 earnings.

CreatorContent
creator
makes
Annual
earnings
True Crime ObsessedPodcasts$246,000
The Tim Dillion ShowPodcasts$219,700
Maintenance PhasePodcasts$182,000
Chapo Trap HousePodcasts$160,500
Matt and Shan
Secret Podcast
Podcasts$150,000
TMGPodcasts$138,000
the yardPodcasts$137,400
You’re Wrong AboutPodcasts$125,500
Adeptus SteveAdult
Games
$122,900
Dungeons and daddiesPodcasts$115,500
Not Another D&DPodcasts$115,000
Crime in Sports/
Small Town Murder
Video$107,000
Flagrant 2Podcasts$104,200
The Cum BoysPodcasts$97,300
TrueAnon PodcastPodcasts$96,600
Cfx.re/The CitizenFXOther$96,500
The Fantasy FootballersPodcasts$91,500
MxR ModsAdult
Video
$91,500
Blind WavePodcasts$83,000
Last Podcast on the LeftPodcasts$82,900
Source: Graphtreon

Most popular Patreon creators based on subscriber count:

CreatorNumber
of patrons
True Crime Obsessed47,583 patrons
The Tim Dillon Show41,689 patrons
Maintenance Phase40,110 patrons
Chapo Trap House36,296 patrons
Dank Pods35,538 patrons
Matt and Shane’s
Secret Podcast
34,252 patrons
DarkCookie28,972 patrons
The Cum Boys26,802 patrons
Dungeons and Daddies26,134 patrons
the yard24,043 patrons
Source: Graphtreon

There are 6 podcasters among the top 10 most subscribed Patreon creators.

Here are top Patreon creators with the highest growth:

CreatorNumber
of patrons
Growth
PlayTogether1,928 patrons1,591%
Jrbudda872 patrons977%
Alpha Blend Interactive1,015 patrons915%
Honour Rae595 patrons715%
Nas Pasha848 patrons700%
Ringeko-chan378 patrons613%
BEMBARA517 patrons383%
Fudge364 patrons309%
Gabby B332 patrons295%
ElRichMC524 patrons259%
Source: Graphtreon 3

Patreon valuation: How much is Patreon worth?

Patreon is valued at $4 billion.

Source: Craft 2

Here’s a table of Patreon valuation, per year:

DateFunding
round
Patreon
valuation
August 2013Seed$7.99 million
June 2014Series A$50.63 million
January 2016Series B$148.38 million
September 2017Series C$450 million
July 2019Series D$660 million
September 2020Series E$1.2 billion
April 2021Series F$4 billion
Source: Crunchbase

How much funding did Patreon have?

Patreon’s total funding amount is $413.3 million.

It managed to do so in 11 funding rounds, with 39 investors and 7 lead investors.

DateFunding
round
Patreon
valuation
August 2013Seed$2.1 + $1.5 million
June 2014Series A$15.3 million
January 2016Series B$30 million
September 2017Series C$59.4 million
July 2019Series D$60 million
September 2020Series E$90 million
April 2021Series F$155 million
Source: Crunchbase

What works best on Patreon?

Video content represents the highest share of monthly payouts.

But most of the top subscribed creators are creating podcasts.

CategoryMonthly
payouts
Video$6.15million
Podcasts$3.7 million
Adult Games$1.92 million
Games$1.84 million
Music$1.09 million
Writing$1.03 million
Adult drawing
& painting
$978 thousand
Adult comics$974 thousand
Adult video$716 thousand
Drawing & painting$579 thousand
Source: Graphtreon

Patreon categories with the least amount of monthly payouts.

CategoryMonthly
payouts
Adult magazine$4 thousand
Adult crafts & DIY$4 thousand
Adult dance & theatre$8 thousand
Adult 3D printing$21 thousand
Cosplay$22 thousand
Adult cosplay$34 thousand
Crafts & DIY$41 thousand
Source: Graphtreon

38% of Patreon creators are making videos as their primary medium.

That means around 95,000 creators are making videos.

Here are the most popular categories of content according to creator numbers:

CategoryShare of
creators
Number
of creators
Video38%95,000
Writing17%42,500
Audio14%35,000
Visual
arts
11%27,500
Game/
game mods
6%15,000
Photography6%15,000
Other8%20,000
Source: Patreon 9

Around 25% of Patreon creators with at least 1 patron are dealing with adult content.

Out of all 218,226 creators with at least 1 patron, 53,552 are dealing with adult content.

More specifically, that’s 24.5% of creators.

Source: Graphtreon

Bonus Patreon facts & stats

In July 2022, Patreon.com was visited by 97.6 million visitors.

Month
in 2022
Number of Patreon
visitors worldwide
July97.6 million
June91.4 million
May92.6 million
Source: Similarweb

56% of creators think of themselves as good-to-professionals at what they do on Patreon.

The other 44% are more or less starting out and still learning the profession.

From beginners to professionals, on a scale from 1 to 6:

Creative tenure
scale
Percentage
of creators
1 (just starting out)5%
217%
321%
423%
521%
6 (professional)11%
Source: Patreon 9

Approximately 80% of creators work alone, whereas 11% work in a team.

8% are generally working alone but partner with other non-creators.

There’s a 39% chance that a podcaster will work in a team, while there’s a 94% chance of a visual artist to work alone.

Source: Patreon 9

Video creators got the most supporters from YouTube (50%).

Audio/music creators also got the most fans on YouTube (30%).

Creator
category
Where they got the most
of their audience from
Video
creators
YouTube (50%)
Audio/Music
creators
YouTube (30%)
Game/
game mods
Twitter (18%)
Discord (17%)
PodcastersFacebook (17%)
Podcast networks (16%)
Twitter (16%)
Visual
artists
DeviantArt (21%)
Twitter (19%)
WritersFacebook (19%)
Discord (17%)
Their own website (14%)
Source: Patreon 9

Related:

Popular benefits that patrons receive when supporting a creator:

Benefits
for patrons
Percentage of
popularity
Exclusive content69%
Early access to content57%
Access to complete
post archive
39%
Patron shout-outs/
list their name in credits
37%
Fan requests/
voting rights
35%
Interaction with creators/
other patrons
30%
Access to a Discord
or Facebook group
29%
Educational content19%
Digital items16%
Livestreams16%
Physical goods
(delivered less than monthly)
13%
1-to-1 contact with the creator11%
Custom digital commissions10%
1-to-1 coaching
or teaching from a creator
9%
AMAs8%
Physical goods
(delivered monthly)
6%
VIP access to
in-person events
5%
Source: Patreon 9

For the future, 90% of creators’ biggest goal is to grow their audience.

Future goals
for creators
Percentage
Growing their
audience
90%
More collabs
with other creators
25%
Hire support staff to
help run the business
18%
Experiment with
a new medium
18%
Try a new channel
or platform
12%
Add creative collaborators
to their team
12%
Launch a new podcast9%
Build or hire someone
to build their website
9%
Experiment with new
monetization options
6%
Build or hire someone
to build their mobile app
2%
Other7%
Source: Patreon 9

The average salary at Patreon company is $149,622 per year.

The highest salary belongs to the legal team, averaging $303 thousand per year.

Workplace
at Patreon
Average
annual
salary
Legal$303 thousand
Sales$288 thousand
Marketing$200 thousand
Engineering$196 thousand
Product$146 thousand
Business
Development
$132 thousand
IT$127 thousand
Operations$119 thousand
Human
Resources
$115 thousand
Design$105 thousand
Finance$94 thousand
Customer
support
$77 thousand
Admin$47 thousand
Source: Comparably

Conclusion

These were the latest Patreon statistics. Since many creators can’t survive with ad revenues only, Patreon has become a great platform not only to finance them but to connect them more closely with their fans.

Now you know how much of your pledge goes to the company and creator.

What fact is the most interesting to you? Do you support any creators on Patreon? Are you a creator?

Let us know in the comments.

Sources: Patreon, Patreon 3, Patreon 4, Patreon 5, Patreon 6, Patreon 7, Patreon 8, Patreon 9, Patreon 10, Patreon 11, Merchant Maverick, TechCrunch, Fast Company, Graphtreon, Craft, Craft 2, Variety, Similarweb, Crunchbase, Comparably

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